Aqua Case
Strategic management
SWOT ANALYSIS
AQUA DANONE
Hanny Purnama Sari 3104816
Anastasia A. Santoso 3114701
Martha
CHAPTER I
COMPANY BACKGROUND
About Danone Aqua
PT AQUA Golden Mississippi was founded in 1973 by Mr. Tirto Utomo, a pioneer manufacturer of bottled drinking water in Indonesia. The first factory was set up in Bekasi. After operating for 30 years, now AQUA has 14 factories in Indonesia.
In 1998, AQUA (which is under the auspices of PT Tirta Investama) take strategic steps to join the Group DANONE, which is one of the group companies of bottled drinking water in the world and experts in nutrition. This step is an impact on improving product quality, market share, and the application of water current packaging technology. Under the banner of DANONE-AQUA, AQUA now has more than 1,000,000 distribution point that is accessible to customers across Indonesia.
Vision:
AQUA has become part of the family more healthy Indonesia for over 30 years. As a pioneer in the bottled water since it was founded in 1973, is now AQUA become an integral part of healthy living people of Indonesia. Then and now, AQUA still and always be the largest and leading Indonesia. Volume sales of AQUA is the world's largest sales volume for the category of mineral water.
Mission:
AQUA has always wanted to do a program for healthy consumers in Indonesia, including the ACTION program (AQUA for Healthy Families Indonesia) and AuAI (AQUA for Kids Indonesia).
History PT Danone Aqua:
1973
PT AQUA Golden Mississippi was established as a pioneer of the first mineral water company in Indonesia. The first factory was set up in Calcutta.
1974
AQUA launched the first production in the form of glass bottles of 950 ml size factory in Bekasi. Price per bottle is Rp.75, -
1984
AQUA second factory was established in Pandaan in East Java, as an effort to get closer to the consumers in the region.
1985
AQUA product development in a 220 ml PET packs. AQUA product development makes a higher
SWOT ANALYSIS
AQUA DANONE
Hanny Purnama Sari 3104816
Anastasia A. Santoso 3114701
Martha
CHAPTER I
COMPANY BACKGROUND
About Danone Aqua
PT AQUA Golden Mississippi was founded in 1973 by Mr. Tirto Utomo, a pioneer manufacturer of bottled drinking water in Indonesia. The first factory was set up in Bekasi. After operating for 30 years, now AQUA has 14 factories in Indonesia.
In 1998, AQUA (which is under the auspices of PT Tirta Investama) take strategic steps to join the Group DANONE, which is one of the group companies of bottled drinking water in the world and experts in nutrition. This step is an impact on improving product quality, market share, and the application of water current packaging technology. Under the banner of DANONE-AQUA, AQUA now has more than 1,000,000 distribution point that is accessible to customers across Indonesia.
Vision:
AQUA has become part of the family more healthy Indonesia for over 30 years. As a pioneer in the bottled water since it was founded in 1973, is now AQUA become an integral part of healthy living people of Indonesia. Then and now, AQUA still and always be the largest and leading Indonesia. Volume sales of AQUA is the world's largest sales volume for the category of mineral water.
Mission:
AQUA has always wanted to do a program for healthy consumers in Indonesia, including the ACTION program (AQUA for Healthy Families Indonesia) and AuAI (AQUA for Kids Indonesia).
History PT Danone Aqua:
1973
PT AQUA Golden Mississippi was established as a pioneer of the first mineral water company in Indonesia. The first factory was set up in Calcutta.
1974
AQUA launched the first production in the form of glass bottles of 950 ml size factory in Bekasi. Price per bottle is Rp.75, -
1984
AQUA second factory was established in Pandaan in East Java, as an effort to get closer to the consumers in the region.
1985
AQUA product development in a 220 ml PET packs. AQUA product development makes a higher