Preview

direct and indirect competition

Satisfactory Essays
Open Document
Open Document
338 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
direct and indirect competition
Direct and Indirect competition

The water industry as many other industries has direct and indirect competitors; the direct competitors are companies that are producing the same line of products and indirect competitors are the ones that are selling something that your customers or potential buyers may use as an alternate or substitute of your products.
An example of direct competitor is Seychelle Water Filtration company, they are a fast growing water company. They have complete portable water filtration products and brands in North America and world wide with breakthrough technology. Seychelle have a similar water filtration water bottle with a flip top and advanced water filter. They claimed that removes 99.99% of pollutants up to 100 gallons. They package includes water bottle, 100 gallon filter and an insulated sleeve that can be attached to a belt or a back pack. Each bottle uses BPA –free low-density polyethylene, FDA approved for food products.
Aquamira emergency food storage is another company that is a direct competitor, they are one of the United Kingdom and Europe largest and most trusted emergency preparedness company producing the life saver bottle with 100% filtration, the product includes 4000 UF bottle, a carbon activated filter and a pre-filter disk. This bottle complies with all British, US and European drinking water regulations.
Katadyn is another direct competitor they offer a wide variety of water filtration and purification products with their headquarters in Kemptthal near Zurich, Switzerland, with offices in US, Europe and Singapore with a global market share exceeding 50 percent. They have been in business for more than 8o years and got into the water treatment sector since 2009. They have similar product “My bottle microfilter”, it is a multi-purpose filtration system, that meets EPA guidelines for the removal of bacteria. Each bottle includes drinking straw, internal carbon filter that cleans up to 100 liters depending on water

You May Also Find These Documents Helpful

  • Better Essays

    Brita

    • 3090 Words
    • 13 Pages

    Firstly, the market for the Brita Pour-through system(PT), which is the core product that propelled Brita’s position in the market, has been stagnant since the introduction of alternative sources of filtered systems such as Faucet-mounted(FM) filter and the introduction of bottled water in to the market. With Brita reluctant to explore the alternative options quickly, other competitors such as PUR, have gained a firmer foot-hold in terms of market-share relative to Brita.…

    • 3090 Words
    • 13 Pages
    Better Essays
  • Satisfactory Essays

    KeistC Module8

    • 386 Words
    • 2 Pages

    The Bottled Water Company provides leading industry technology of multi-level filter water system along with enhanced mineral infusion for improved health benefits for our customers. The Bottled Water Company employees take extreme pride in providing only the highest quality product, while also paying close attention to the impact our products have on the environment.…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Tapped Film Analysis

    • 689 Words
    • 3 Pages

    In the documentary “Tapped” many items are discussed about bottled water companies and how they operate. The films shows how companies are making huge profits off of water from public waterways and how these companies are making cool, refreshing bottles of water not so safe or refreshing.…

    • 689 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Business

    • 1354 Words
    • 6 Pages

    The success of Brita in the United States was due to the innovative product model as well as the great marketing support from a well-established manufacturer and marketer, The Clorox Company. Although the company struggled the first few years with low sales volume, however, they believed that a Brita consumer would have a remarkable lifetime value, resulting in the retention rate of 80%. Not only their retention rate was high, Brita’s market share had been steady in the range of 65% and 75%, which made them a dominant market player in the system and filter market. The reason for being so dominant in the market was because Brita’s products were exactly what the consumers were looking for. Attributes of the core product, the pitcher, itself had the following benefits: It improved the taste of water better by reducing chlorine and odors and it was extracting heavy metals from the water so there were no depositing salts or sediment when the water was boiled.…

    • 1354 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Proaqua Strengths

    • 271 Words
    • 2 Pages

    Some of the top water purification and treatment companies would be Corodex industries, Water Bird Water Treatment Chemicals LLC, Pure Tech Water and Purification Company. Main strengths of these companies is being one of the old players getting large dealership network say globally, regionally or nationally and brand name gives more value making it difficult for new company such as ProAqua to reach the expectations of different consumers and creates a natural competition for them.…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The bottled water industry recognises this difference in consumer needs and have a wide variety of products which cater for all consumers. Products like MiZone, Aqua Blue and H2O are aimed at the sporty public, while Evian, Glacier and Perrier cater for the high-end…

    • 2349 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    drinking water around the globe. There is a clear need for a household filtration system that can be…

    • 4136 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    The private labeling will become a significant component of the water filtration industry and that a plethora of distributors will undertake such initiative. We believe that our private labeling can provide us as a distributor with opportunities to compete against private brands such as Brita, enabling us to sell lower cost products to gain market share and potentially generate significantly higher gross margins. And since we have chosen a penetration pricing strategy low initial price setting is our main objective compared to many competitive…

    • 1334 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    S- Brita’s Campaign is socially responsible however, concerns can be raised against this claim. Brita doing well by encouraging others to use their product to help fight against the waste caused by plastic bottles. However, the company does not offer a service the recycles the water filters that are used for their products.…

    • 925 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Bottle Water Vs Tap Water

    • 263 Words
    • 2 Pages

    In conclusion, both the agencies are highly regulated agencies with strict requirements around water. When you look at the statement “Bottled water is safer than most tap water in the United States”, I would assume that bottle water is safe to drink vs. tap water because it must go through a more rigorous process of purification before going to the purchasing…

    • 263 Words
    • 2 Pages
    Good Essays
  • Better Essays

    THE QUENCH CASE STUDY

    • 1097 Words
    • 5 Pages

    Siegle, L (2008), it’s just, right? Wrong. Bottled water is set to be the latest battleground in the eco war [Online]. The Observer…

    • 1097 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Life Straw

    • 6712 Words
    • 27 Pages

    The LifeStraw® Concept Drinking Water Crisis The Link between Diarrhoea and HIV The Health Impact of Water Filtration LifeStraw® Family – Product Features LifeStraw® Family – Functioning LifeStraw® Family – Usage LifeStraw® Family – Comparison to other Point-of-Use Interventions for Safe Drinking Water LifeStraw® Family – Microbiological Performance LifeStraw® Family – Health Impact LifeStraw® Family – Durability LifeStraw® Family – Customer Acceptability LifeStraw® Family – Certificate of Quality LifeStraw® Family – Guarantee LifeStraw® – Complementary Tool to LifeStraw® Family LifeStraw® – Product Features LifeStraw® – Longevity and Efficacy LifeStraw® – Health Impact LifeStraw® – Customer Acceptability LifeStraw® – Usage LifeStraw® – Awards and Accolades Product Delivery and Customer Support Acronyms/ Definitions References Customer Support Offices 1 3 4 5 7 8 9 10 12 13 14 15 16 17 19 20 21 22 23 24 25 26 27 28 29…

    • 6712 Words
    • 27 Pages
    Powerful Essays
  • Satisfactory Essays

    topic proposal form

    • 264 Words
    • 2 Pages

    I will be comparing. Aquafina brand advertises its water as “Pure Water-Perfect Taste.” Aquafina strips out all minerals and other substances to create its “Pure” water.…

    • 264 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Since we are utilizing newer form of Water Filtration Technique, there is no substitute for this product as of now. This new technology coupled with an environmentally friendly approach will keep the threat of substitutes low in the near future.…

    • 942 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Lifestraw

    • 759 Words
    • 4 Pages

    The lifestraw is a handy water purifier that that effectively removes all bacteria and viruses responsible for causing common waterborne diseases. It was developed by Vestergaard-Frandsen; a Europe-based international company. The company specializes in heavily needed emergency response and disease control products. They adopt a Humanitarian Entrepreneurship business model, and have a "profit for a purpose" approach to doing business. The company focuses on the developing products for the developing regions rather than for the already developed and wealthy regions.…

    • 759 Words
    • 4 Pages
    Good Essays