apple assignment
2.103 MARKETING PRINCIPLES ANALYSE ON MARKETING MIX, MARKET SEGEMENTAION AND TARGET MARKETING PRODUCT: APPLE WORD COUNT: 2250 TABLE OF CONTENT
Introduction --------------------------------------------------------- 3
Background ------------------------------------------------------- 3
Outline ------------------------------------------------------------- 3
Theory of 4 P’s ------------------------------------------------------ 3
Marketing mix ---------------------------------------------------- 4
Apple four P’s ----------------------------------------------------- 4
Product image -------------------------------------------------------- 5
Product mix -------------------------------------------------------- 6
Price mix ----------------------------------------------------------- 7
Promotion mix ----------------------------------------------------- 7
Place mix ------------------------------------------------------------ 8
Theory of Market segmentation ----------------------------------- 8
Market segmentation on apple------------------------------------ 8
Theory of target marketing ----------------------------------------- 10
Apple target marketing -------------------------------------------- 10
References--------------------------------------------------------------- 13
INTRODUCTION
BACKGROUND
The name of Apple product was originated by Steve jobs and Steve Wozniak in 1976 as a computer company and product of apple is designed in California. In last decade, Apple has expanded
Introduction --------------------------------------------------------- 3
Background ------------------------------------------------------- 3
Outline ------------------------------------------------------------- 3
Theory of 4 P’s ------------------------------------------------------ 3
Marketing mix ---------------------------------------------------- 4
Apple four P’s ----------------------------------------------------- 4
Product image -------------------------------------------------------- 5
Product mix -------------------------------------------------------- 6
Price mix ----------------------------------------------------------- 7
Promotion mix ----------------------------------------------------- 7
Place mix ------------------------------------------------------------ 8
Theory of Market segmentation ----------------------------------- 8
Market segmentation on apple------------------------------------ 8
Theory of target marketing ----------------------------------------- 10
Apple target marketing -------------------------------------------- 10
References--------------------------------------------------------------- 13
INTRODUCTION
BACKGROUND
The name of Apple product was originated by Steve jobs and Steve Wozniak in 1976 as a computer company and product of apple is designed in California. In last decade, Apple has expanded
References: Promotional activity should show correct information about product and should attract customers. CITATION Ana11 l 5129 (Analysis on marketing mix, 2011)2.2 APPLE FOUR P’s PRODUCT CITATION off13 l 5129 (official website of apple, 2013) PRICE MIX http://appleinccasestudy.weebly.com/apples-target-market.htm CITATION Tar13 l 5129 (Target market, 2013) REFERENCES Bibliography BIBLIOGRAPHY (2011, june 21) (2013, 10 06). Retrieved 10 06, 2013, from market segementation: http://malvasiabianca.org/archives/2013/09/apple-and-market-segmentation/ (2013, 10 09) (2013, 10 10). Retrieved 10 10, 2013, from segementation: http://www.investopedia.com/terms/m/market-segmentation-theory.asp (2013, 10 10) (2013, 10 10). Retrieved 10 10, 2013, from official website of apple: http://www.apple.com/pr/products/imac/imac.html