Apple, a Socially Responsible Corporation

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Apple, a Socially Responsible Corporation It is no mystery that companies exist and desire to make a profit from their product or service being offered. However, it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image, which in turn should lead to increased profits. In this class, we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki & Williams 2011). One of the ways to become more socially responsible that is adopted by many companies is through green management, which is referred to using various policies to reduce environmental problems (Tim Barnett, n.d.). More and more companies are becoming concerned about the impact their organization is having on the natural environment.
Green management can, and should be, done by small and large organizations since it can increase the public image of the organization, thus affecting consumer’s perspectives and investors’ behavior. In the short-term, going green means that management assists in saving the natural environment. However, in the long-term, the costs will be reduced, thus increasing profits as well as achieving green management through waste minimization and improved energy efficiency. Therefore, making “going green” a win-win situation. By contrast, those companies that continuously cause pollutions will be criticized as companies of social irresponsibility, which will damage their public image and affect the sales of their products. For this research paper I have chosen to discuss Apple Inc. and how they are a socially responsible corporation.
Apple (then Apple Computer) was built by Steven Wozniak and Steven Jobs in April of 1976. For more than two decades, Apple was predominantly a manufacturer of personal computers, including the Apple I, II, Macintosh, and Power Mac lines. In 1985 Jobs was fired from the corporation he had help



References: 1. Unknown. (n.d.). Company History: 1976-1981. In undefined. Retrieved November 18, 2012, from http://www.apple-history.com/h1. 2. Mansfield, Bob. (July 13, 2012). A Letter From Bob Mansfield. In Apple and the Environment. Retrieved November 18, 2012, from http://www.apple.com/environment/letter-to-customers/. 3. Unknown. (2012). The Story Behind Apple 's Environmental Footprint. In Apple and the Environment. Retrieved November 18, 2012, from http://www.apple.com/environment/. 4. Apple Inc. (January, 2012). Apple Supplier Code of Conduct. In undefined. Retrieved November 18, 2012, from http://images.apple.com/supplierresponsibility/pdf/Apple_Supplier_Code_of_Conduct.pdf. 5. Apple Inc. (2012). Reuse and Recycling Program. In Apple- Recycling Program. Retrieved November 18, 2012, from http://www.apple.com/recycling/. 6. Apple Inc.. (2011). Facilities Report- 2011 Environmental Update. In undefined. Retrieved November 18, 2012, from http://images.apple.com/environment/reports/docs/Apple_Facilities_Report_2011.pdf 7. Unknown. (April 12, 2010). Latest News about Environmental Protection Laws and Regulations. In ETOP. Retrieved November 18, 2012, from http://etop88.com/en/news_show.asp?id=28. 8. Barnett, Tim. (n.d.). Corporate Social Responsibility. In Reference for Business. Retrieved November 19, 2012, from http://www.referenceforbusiness.com/management/Comp-De/Corporate-Social-Responsibility.html. 9. Apple Inc. (2012). Environmental Progress. In Apple and the Environment. Retrieved November 18, 2012, from http://www.apple.com/environment/progress/. 10. Kinicki, Angelo, & Williams Brian. (2011). Management: a practical introduction. New York: McGraw-Hill/Irwin.

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