Analyse the marketing opportunities and challenges faced by a selected business when using Internet marketing
U12 M2 – Analyse the marketing opportunities and challenges faced by a selected business when using Internet marketing
In this task I will analyse the marketing opportunities and challenges Apple faces by using internet marketing.
Over the years, Apple has gained many benefits from internet marketing. Due to the internet’s high popularity, internet marketing has allowed Apple to promote their products effectively and efficiently which allows the company to create relationships with customers. This is important as Apple must retain their customers, which in the future benefits them as customers will create sales for the business. This is also important because it is an effective way of advertising because the internet has become common and poplar in every household worldwide.
Apple as a company has benefited due to the availability of internet marketing. Most customers in nowadays day in age prefer being present in their home and shopping online which is most common now. However, a small portion still does shop physically by going in stores. Apple benefits by having an online website. Firstly, because Apple has located their stores in working/busy areas so Apple can get customers in their store because of the population in which the area is in. On the other hand, the internet has made customers who shop online more easy for them because people who live in a small populated area which is less busy may have to travel more far to locate an Apple store. This is where Apple’s online website takes action. Customers can search products with ease in the search engine on Apple’s website. For example, type of product, price, color etc. This saves customers time from going through different types of sections of the website, which can lead to a risk of customers closing the website.
Internet marketing has allowed Apple due to the availability of info. Not only on Apple’s website, but overall on the internet. This enables people to consume Apple’s info and about
In this task I will analyse the marketing opportunities and challenges Apple faces by using internet marketing.
Over the years, Apple has gained many benefits from internet marketing. Due to the internet’s high popularity, internet marketing has allowed Apple to promote their products effectively and efficiently which allows the company to create relationships with customers. This is important as Apple must retain their customers, which in the future benefits them as customers will create sales for the business. This is also important because it is an effective way of advertising because the internet has become common and poplar in every household worldwide.
Apple as a company has benefited due to the availability of internet marketing. Most customers in nowadays day in age prefer being present in their home and shopping online which is most common now. However, a small portion still does shop physically by going in stores. Apple benefits by having an online website. Firstly, because Apple has located their stores in working/busy areas so Apple can get customers in their store because of the population in which the area is in. On the other hand, the internet has made customers who shop online more easy for them because people who live in a small populated area which is less busy may have to travel more far to locate an Apple store. This is where Apple’s online website takes action. Customers can search products with ease in the search engine on Apple’s website. For example, type of product, price, color etc. This saves customers time from going through different types of sections of the website, which can lead to a risk of customers closing the website.
Internet marketing has allowed Apple due to the availability of info. Not only on Apple’s website, but overall on the internet. This enables people to consume Apple’s info and about