Corporate Responsibilty and Marketing Strategies Essay Example
Promotional and Advertising Strategies
Contemporary Business
This assignment based on Apple Corporation, about current position and reputation regarding ethical and social responsibility also the strategies that it currently employs to market its products. Apple Inc, is an American multinational corporation and world’s second largest information technology company; they designs, develops and sells consumer electronics, computer software and personal computers. Apple was founded by Ronald Wayne, Steve Jobs &Steve Wozniak on April 1,1976.Apple has earned first place among Fortune magazine’s world’s most admired companies also many believe that Apple’s success stems from a combination of many factors; including a corporate culture enthusiasm and innovation and the remarkable leadership skills of CEO Steve Jobs (2011) and the high-tech products for which Apple is known, these combining qualities have allowed Apple to revolutionize the technology and retail industries.
a) Apple’s current position on the company’s ethical and social responsibilities and determination whether or not the company has met these responsibilities with two examples that support my position. Apple’s current position is based on its success ‘creating innovative, high quality products and on demonstrating integrity in every business interaction and services. According to Apple four main principles contribute to integrity; compliance, confidentiality, respect and honest. On the other hand social responsibilities for Apple’s supplier code of conduct that requires suppliers to provide safe and healthy working conditions, to use fair hiring practices, to treat their workers with dignity respect and adhere to environmentally responsible practices in manufacturing. I don’t think Apple has met these responsibilities, as a condition for doing business with Apple, suppliers have to commit to the supplier code so therefore, there are multiple
Contemporary Business
This assignment based on Apple Corporation, about current position and reputation regarding ethical and social responsibility also the strategies that it currently employs to market its products. Apple Inc, is an American multinational corporation and world’s second largest information technology company; they designs, develops and sells consumer electronics, computer software and personal computers. Apple was founded by Ronald Wayne, Steve Jobs &Steve Wozniak on April 1,1976.Apple has earned first place among Fortune magazine’s world’s most admired companies also many believe that Apple’s success stems from a combination of many factors; including a corporate culture enthusiasm and innovation and the remarkable leadership skills of CEO Steve Jobs (2011) and the high-tech products for which Apple is known, these combining qualities have allowed Apple to revolutionize the technology and retail industries.
a) Apple’s current position on the company’s ethical and social responsibilities and determination whether or not the company has met these responsibilities with two examples that support my position. Apple’s current position is based on its success ‘creating innovative, high quality products and on demonstrating integrity in every business interaction and services. According to Apple four main principles contribute to integrity; compliance, confidentiality, respect and honest. On the other hand social responsibilities for Apple’s supplier code of conduct that requires suppliers to provide safe and healthy working conditions, to use fair hiring practices, to treat their workers with dignity respect and adhere to environmentally responsible practices in manufacturing. I don’t think Apple has met these responsibilities, as a condition for doing business with Apple, suppliers have to commit to the supplier code so therefore, there are multiple