Topics: Apple Inc., Steve Jobs, IPhone Pages: 6 (2011 words) Published: April 14, 2015

Apple Inc.

Ahmet Bayram
Steven Starks
Nov, 25 2011
The best way to get to the essence of any company is by evaluating its priorities and that is what Apple Inc. has done to our market is that they have become innovators in our generation. Apple is the largest tech company in the world. With their vast distribution network and strong brand recognition they’ve experienced large growth in share price, revenues, and income. Apple has almost single-handedly made it easier for us to use technology. Apple, is so innovative its products inspire the whole high-tech world it has millions of fans worldwide. Apple has changed the way we all listen to music with iPod, who has shaken the music business with iTunes and the phone. 3D animation might have never taken off, or certainly would not have taken off the way it did thanks to Pixar. Apple Inc. was established in 1976, incorporated in 1977, as Apple Computer Inc. Founded by Steve Jobs and Steve Wozniak they produced personal computers that were handmade by Wozniak. From their humble beginnings Apple has experienced a roller-coaster ride of successes and failures to land where they are today. Currently Apple is the largest technology company by market cap at $277B surpassing Microsoft earlier this year. Their primary source of growth has been through the ability of Steve Jobs to innovate industry changing 7 products. Apple was founded in April 1976 by Steve Wozniak, and Steve Jobs they wanted to create a large company. He consulted with Mike Markkula, a retired electronics engineer who had managed marketing for Intel Corporation and Fairchild Semiconductor. Chairman Markkula bought one-third of the company for $250,000 and helped Jobs with the business plan. In 1977 hired Mike Scott as president. Wozniak worked for Apple full time in his engineering capacity.

Apple Inc. is the largest technology firm in the world by market cap. It’s Headquarters are in Cupertino, CA their product lines include: personal computers (Macs), tablet computers (iPad), mobile phones (iPhone), media players (iPod), and media and application software. Apple has experienced massive growth the past several years with the introduction of their iPhone. In five years, revenue has more than tripled and net income has grown ten-fold. With Steve Jobs at the helm, Apple has been able to introduce industry changing products repeatedly over the past decade starting with the iPod and most recently their iPad. Overall Apple’s position is strong having over $50 billion in cash and cash equivalents and carrying no debt. They produce high quality products with the best customer satisfaction ratings in all their businesses. In addition they have some of the highest margins among computer and mobile phone manufacturers. With all this and an aggressive growth strategy we place a BUY recommendation on AAPL. Apple Inc. is one of the best managed companies in America With their vast distribution network and strong brand recognition they’ve experienced large growth in share price, revenues, and income. They are known for being a major computer company that designs and markets consumer electronics, computer software, personal computers, which are their line of Macintosh computers, iPod, iPhone and iPad. Communication devices, Apple Inc. offers Mac computing systems, iPods line of portable digital music and video players, iPhone handsets, iPad portable multimedia and computing device Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software the iWork suite of productivity software, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS. As of July 2011, the company operates 357 retail stores in ten countries ,and an online store where...

Cited: “Apple Inc.” Wikipedia. 2011. Wikimedia Foundation, Inc. 1 December 2011

“Apple Inc.” Bloomberg Businessweek 2011. Bloomberg L.P. 1 December 2011
“Macintosh” Wikipedia. 2011. Wikimedia Foundation, Inc. 1 December 2011
“Apple Incorporated” The New York Times 2011. 1 December 2011
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