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Apple
Apple Inc.

Ahmet Bayram BUS101 Steven Starks Nov, 25 2011
The best way to get to the essence of any company is by evaluating its priorities and that is what Apple Inc. has done to our market is that they have become innovators in our generation.
Apple is the largest tech company in the world. With their vast distribution network and strong brand recognition they’ve experienced large growth in share price, revenues, and income. Apple has almost single-handedly made it easier for us to use technology. Apple, is so innovative its products inspire the whole high-tech world it has millions of fans worldwide. Apple has changed the way we all listen to music with iPod, who has shaken the music business with iTunes and the phone. 3D animation might have never taken off, or certainly would not have taken off the way it did thanks to Pixar.
Apple Inc. was established in 1976, incorporated in 1977, as Apple Computer Inc. Founded by Steve Jobs and Steve Wozniak they produced personal computers that were handmade by Wozniak. From their humble beginnings Apple has experienced a roller-coaster ride of successes and failures to land where they are today. Currently Apple is the largest technology company by market cap at $277B surpassing Microsoft earlier this year. Their primary source of growth has been through the ability of Steve Jobs to innovate industry changing 7 products.
Apple was founded in April 1976 by Steve Wozniak, and Steve Jobs they wanted to create a large company. He consulted with Mike Markkula, a retired electronics engineer who had managed marketing for Intel Corporation and Fairchild Semiconductor. Chairman Markkula bought one-third of the company for $250,000 and helped Jobs with the business plan. In 1977 hired Mike Scott as president. Wozniak worked for Apple full time in his engineering capacity.

Apple Inc. is the largest technology firm in the world by market cap. It’s Headquarters are in Cupertino, CA their



Cited: “Apple Inc.” Wikipedia. 2011. Wikimedia Foundation, Inc. 1 December 2011 <http://en.wikipedia.org/wiki/Apple_Inc.> “Apple Inc.” Bloomberg Businessweek 2011. Bloomberg L.P. 1 December 2011 <http://investing.businessweek.com/research/stocks/people/people.asp?ticker=AAPL:US> “Macintosh” Wikipedia. 2011. Wikimedia Foundation, Inc. 1 December 2011 <http://en.wikipedia.org/wiki/Macintosh> “Apple Incorporated” The New York Times 2011. 1 December 2011 <http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html>

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