Iphone Strategic Intent

Satisfactory Essays
iPhone Strategic Intent

Apple – A Company
• Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit. • Focused on designing and manufacturing consumer electronics and closely related software products.

iPhone Strategic Intent

Strategic Intent behind iPhone
• Develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories.
• Apple is the early mover in the product category and its strategy is to cash in on market before competition creeps in.

iPhone iPod Apple Macintosh Operating System with GUI

Assembled Personal Computer

IPHONE EXPERIENCE

Arena

• CATEGORY : Smartphone
– It 's the next-generation iPod – It 's the next generation mobile web browser and email client – It 's the next generation phone – It 's a software design innovation competing against hardware design innovations

IPHONE IS EVERYTHING

• Market Segmentation
– Elite class was 1st priority – Now focus is on the teenagers and office goers

• Geographic areas
– Already launched in the US, UK markets on NOV 9, 2007 – Phase wise launch in European and Asian countries

CORE Technologies
– User friendly interface – Accelerometer – Multitouch – OS X – Proximity

– Video of features

• Value creation
– Bundling "free" and generic phones with cell phone service – Network Providers pay $150 to $250 for handsets – It has created a phone that consumers see as sexy and desirable, so desirable in fact that they will actually pay $399 for one.

Vehicle

• Internal development

• Exclusive contract with AT&T in US • International expansion in UK, Germany and France • In next 3 months, planning to launch in Japan, India & China

Differentiator

• Image:
– Super brand in iPod/Laptop and Desktop/ OS segment in US. • Price: $399 for 8GB storage capacity iPhone
– Plans start at US$59.99 a month – 450 minutes, –



Bibliography: • Search Engine • www.google.co.in • • • • • • • Websites www.wikipedia.com www.apple.com http://www.wired.com http://www.everyipod.com/iphone-faq http://www.appleinsider.com/articles www.brentevans.blogspot.com

You May Also Find These Documents Helpful

  • Good Essays

    Strategic Intent

    • 921 Words
    • 4 Pages

    sustainable strategic intent (Hamel& Prahalad 1989). The organizations inside and outside scope of constantly changing global market have developed dramatic impact to the organizations, causing difficult to develop sustainable competitive advantages. Thus the organizations have to widen their vision to all possible competitors in order to incorporate and develop competitive advantages leading the firm’s success. By firms continuously reviewing and comprehending competitor’s strategic intent and their…

    • 921 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Strategic Intent

    • 672 Words
    • 3 Pages

    Strategic Intent – Article Summary By Gary Hamel and C.K. Prahalad Primary Information This article serves a purpose to illustrate some of the flaws that are currently used by western organizations in regards to strategic planning. In this article we see are shown the detriment of the methods in practice at the time of the article, and examples of alternative strategic approaches in use by Japanese firms which have allowed them to have sustained success. Strategic Intent and Characteristics…

    • 672 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Strategic Intent

    • 9861 Words
    • 40 Pages

    May-funel989 STRATEGIC INTENT by Gary Hamel and C.K. Prahalad "oday managers in many industries are working hard to match the competitive advantages of their new global rivals. They are moving manufacturing offshore in search of lower labor costs, rationalizing product lines to capture global scale economies, instituting quality circles and justin-time production, and adopting Japanese human resource practices. When competitiveness still seems out of reach, they form strategic alliances-often…

    • 9861 Words
    • 40 Pages
    Good Essays
  • Powerful Essays

    Center for Research on Information Technology and Organizations UC Irvine Title: Strategic Intent for IT Outsourcing Author: DiRomauldo, Anthony, CSC Research Servies Gurbaxani, Viijay, University of California, Irvine Publication Date: 01-01-1998 Series: I.T. in Business Publication Info: I.T. in Business, Center for Research on Information Technology and Organizations, UC Irvine Permalink: http://escholarship.org/uc/item/7kc4d3p1 eScholarship provides open access, scholarly publishing services…

    • 8053 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    What is a Strategic Planning? It is a well written mission statement for any organization which drives its business towards its goals - be it profits, standards, market value, customer satisfaction? Can the plan be flexible or adaptable as many of you have discussed here? I believe that every organization need to follow the strategic intent in today's ever changing world. There are some factors that can be predictable but many factors are not. An organization, in order to succeed need to have…

    • 347 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Intent. – Hamel & Pradhalad (1989) Article Positioning The main argument of this article refers to the effectiveness of ‘leveraging resources’ (Hamel and Pradhalad, 1989) compared to that of ‘maintaining strategic fit’ in achieving competitive advantage. Competitive advantage is generally conceptualised as the implementation of a strategy not currently being implemented by other firms that facilitates the reduction of costs, the exploitation of market opportunities, and/or the neutralisation…

    • 1421 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Iphone

    • 1926 Words
    • 8 Pages

    The Iphone Functions As A Camera Phone Marketing Essay ukessays.com /essays/marketing/the-iphone-functions-as-a-camera-phone-marketing-essay.php Apple Inc designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. Apple’s products and services include the Mac line of desktop and portable computers, iPhone, the iPod line of portable…

    • 1926 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Iphone

    • 2300 Words
    • 10 Pages

    This report will undertake an analysis of one of the most famous household gadgets, the iPhone. Through use of economic theory and analysis we will assess the mobile phone market and make predictions as to future prospects of the product. IPhone was first introduced by Apple’s CEO, Steve Jobs in 2007. The first generation iPhone took the world by storm in 2007 as it was the first smartphone in the world. With its sleek glass multi-touch touch screen display, boasting internet services, music player…

    • 2300 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Iphone

    • 1787 Words
    • 8 Pages

    Southeast University & also from the group named “Fresco”. We are really happy to have such a presentation of challenging and interesting like this presentation & also thanks to you for making us worthy for corporate. Our topic is “Marketing Plan for iPhone”. We have learned many things from this topic which will help us in future. There were some obstacles we have faced at the time of collecting data about our topic. But we have overcome all the obstacles by the endeavour effort by each member of our…

    • 1787 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    IPhone

    • 884 Words
    • 3 Pages

    MARKETING MIX FOR THE IPHONE Cynthia Anderson AIU Online ABSTRACT The IPhone is an amazing gadget made by Apple. When you get an IPhone you will not want to use any other phone. It is a phone, computer, and MP3 player all wrapped up in one little small package. Steve Jobs believed that cell phones were going become important devices for portable information. The original IPhone came out in January 9, 2007. Steve Jobs presented one of the most incredible presentations of his life, “a life…

    • 884 Words
    • 3 Pages
    Good Essays