Topics: Apple Inc., Macintosh, MacBook Pro Pages: 36 (13363 words) Published: March 5, 2013

* Name : Ashu Kapoor
* Enrollment No. : A2028711170
* Course : BJ&MC 2nd semester
* Guide:
* Institute: Amity School of Mass Communication.




I would like to express my greatest gratitude to the people who have helped & supported me throughout my project. I am grateful to my faculty Guide Ms Sandeep Garewal for her continuous support for the project who provided me with an insight into the whole concept of Print Media Design and helped me carry out an effective research on the topic.

I would like to sincerely thank my mentor for throwing light on the topic and helping me comprehend the theory and conduct a perception based research on the subject adhering to the guidelines.

The research is a compilation of my learning experiences that I acquired from my mentor and the knowledge has been proved to be effective and useful in accomplishing my objectives and findings.

The pearls of learning obtained during the course of the term paper would surely go a long way in shaping my career.

Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; theiTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, Apple has 364 retail stores in thirteen countries and an online store. It competes with Exxon Mobile as the largest publicly traded company in the world by market capitalization,  as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide its worldwide annual revenue in 2010 totalled $65 billion, growing to $108 billion in 2011. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor, and for its environmental and business practices. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977 the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007 as its traditional focus on personal computers shifted towards consumer electronics.

1976–1980: The early years
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit. They were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,723 in 2012 dollars, adjusted for inflation.)
The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a...
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