Apple Inc. Supply Chain

Topics: Apple Inc., IPod, IPhone Pages: 9 (2995 words) Published: January 5, 2011
Executive Summary
In this executive summary, i will introduce the ideas and details of Apple Inc's supply chain in its current state. We will examine Apple’s strategy of being consumer based and evaluate the current state of business and some of the partnerships it has formed to remain one of the dominating forces in this industry. This report will cover a brief overview of the company, its current assortment of products it offers, future opportunities and threats that Apple may face, its current assortment of products it offers, recent marketing strategies, competitors to the company, and future opportunities and threats that Apple may face. The introduction gives a brief explanation of how Apple first entered the market and describes their current standing within the market and the current issues their supply chain is facing.

Table of Contents

Apple Inc. (previously Apple Computer, Inc.) is an American multinational consumer electronics company that designs and markets computer software and personal computers. Known hardware products include the Macintosh line of computers, iPod, iPhone and iPad. Apple software includes Macintosh operating system, browser and media, iTunes, and iLifesuite multimedia, software innovation, and suites York suite of productivity; the lens, set professional photography; Final Cut Studio, a group of professional and film industry, software products; logic studio, and a group of Music production tools, and the Department of Internal Oversight, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store, which sells hardware and software products. Apple began on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, and was formerly named Apple Computer Inc., for the first 30 years but removed the word "computer" on January 9, 2007. This change reflected the company's expansion currently taking place in the consumer electronics market in addition to its traditional focus on personal computers. Apple employs, as of September 25, 2010, 46 600 full-time and 2800 temporary staff worldwide. Global annual sales reached $ 65,230,000,000. Apple has established a unique identity in the consumer electronics industry. This includes a customer base that is dedicated to the company and its brand, particularly in the United States. The company also has received widespread criticism for the work of contractors, environmental, and business practices.

•Mac Mini, Sub-computer consumer desktop and the server was introduced in January 2005. • iMac, all consumers in the desktop computer and one which was first introduced by Apple in 1998. His popularity helped revive the fortunes of the company. • Mac Pro, the workstation-class desktop computer introduced in August 2006. It replaced the Power Macintosh. • Mac, Notebook Consumer introduced in 2006. It replaced the iBook. • MacBook Air, ultra-portable notebook, introduced in January 2008. • MacBook Pro, professional portable computer alternative for Mac, available in 13, 15 and 17-inch variables, introduced in January 2006. It replaced the PowerBook. • Xserve, rack mounted, dual-core or quad, dual processor 1U server. • Apple sells a variety of accessories for Mac computers including the Airport wireless networking products, Time Capsule, and the Cinema Display, Magic Mouse, Magic trackpad, wireless keyboard, battery and charger Apple Modem Apple. • iPod Classic (formerly called the iPod from 2001 to 2007), portable media player for the first time in 2001, is now available in 160 GB model. • iPod Nano, a portable media player for the first time in 2005, and is now available in 8 and 16 GB models. Last generation has a FM radio, pedometer, and the new multi-touch interface that has replaced the traditional iPod click wheel. • iPod Shuffle, digital audio player for the first time in 2005, and is now available in 2 and 4 GB models. • iPod Touch, portable...

References: 1. Rudberg, M., & West, M., 2008. “Global operations strategy: Coordinating manufacturing networks”, Omega, 36, 91-106.
2. Pibernik, R., & Sucky, E., 2007. “An approach to inter-domain master planning in supply chains”, International Journal of Production Economics, 108, 200-212.
3. Jacobs, F., Chase, R., & Aquilano, N., 2009. “Operations and Supply Management”, 12thed. New York: McGraw-Hill/Irwin.
4. Linzmayer, Ronald W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc... No Starch Press.
5. Grossman, Lev. The Apple Of Your Ear, TIME, January 12, 2007. Retrieved on February 1, 2007.
6. Apple Investor Relations FAQ, Apple inc. Retrieved on March 2, 2007.
7. Fisher, Anne (March 17, 2008). "America 's Most Admired Companies". Fortune 157 (5): 65–67.
8. Musgrove, Mike (June 16, 2006). Sweatshop Conditions at IPod Factory Reported. The Washington Post
9. "Apple Computer, Inc
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