Anti-Aging Compare

Topics: Plastic surgery, Human skin color / Pages: 5 (2158 words) / Published: Feb 9th, 2012
Women’s Anti-Aging Products
The first ant-aging product for women that I researched was OLAY Total Effects 7-In-1 Anti-Aging Moisturizer Mature Skin Therapy. The product weights 1.07 oz and can be purchased at CVS for $18.99. The target audience of this product is a woman who is currently undergoing menopause because, according to the package, during this process skin ages twice its normal rate. Hence its name, the product offers 7 services; line minimization, intense moisture, skin tone enhancement, exfoliation, pore refinement, free radical defense and subtle lifting. This product is part of Olay’s Total Effects system. Of course for the best results they want you to purchase their other matching products such as their Total Effects cleanser. According to www.wikipedia,org, the Olay brand has an annual net sale of over 1 billion dollars and belong to parent company Proctor and Gamble.
The second female anti-aging product that I researched was AVEENO Active Naturals Positively Radiant Anti-Wrinkle Cream which retails for $15.99 for 1.7 oz at CVS. According to its packaging, this formula has been clinically proven to soften fine lines and wrinkles as well as improve skin texture by using natural ingredients such as soy. The target audience of this product could not be specifically located. Much like Olay, Aveeno recommends pairing this product with other Aveeno active natural products. Aveeno belongs to parent company Johnson and Johnson.
The last anti-aging product for women that I researched is Burt's Bees Radiance Night Crème which retails for 14.99 for 20oz at CVS. This product claims to use powerful ingredients found in nature, such as Royal Jelly, which will stimulate cellular renewal in skin and also diminish fine lines. Royal Jelly is what worker bees feed their queen and consists of several essential amino acids and vitamins such as A, C and E. There was no target audience listed within the product description so I went to ww.burtsbees.com to

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