Women’s Anti-Aging Products
The first ant-aging product for women that I researched was OLAY Total Effects 7-In-1 Anti-Aging Moisturizer Mature Skin Therapy. The product weights 1.07 oz and can be purchased at CVS for $18.99. The target audience of this product is a woman who is currently undergoing menopause because, according to the package, during this process skin ages twice its normal rate. Hence its name, the product offers 7 services; line minimization, intense moisture, skin tone enhancement, exfoliation, pore refinement, free radical defense and subtle lifting. This product is part of Olay’s Total Effects system. Of course for the best results they want you to purchase their other matching products such as their Total Effects cleanser. According to www.wikipedia,org, the Olay brand has an annual net sale of over 1 billion dollars and belong to parent company Proctor and Gamble. The second female anti-aging product that I researched was AVEENO Active Naturals Positively Radiant Anti-Wrinkle Cream which retails for $15.99 for 1.7 oz at CVS. According to its packaging, this formula has been clinically proven to soften fine lines and wrinkles as well as improve skin texture by using natural ingredients such as soy. The target audience of this product could not be specifically located. Much like Olay, Aveeno recommends pairing this product with other Aveeno active natural products. Aveeno belongs to parent company Johnson and Johnson. The last anti-aging product for women that I researched is Burt's Bees Radiance Night Crème which retails for 14.99 for 20oz at CVS. This product claims to use powerful ingredients found in nature, such as Royal Jelly, which will stimulate cellular renewal in skin and also diminish fine lines. Royal Jelly is what worker bees feed their queen and consists of several essential amino acids and vitamins such as A, C and E. There was no target audience listed within the product description so I went to ww.burtsbees.com to investigate more. I did not find a specific audience there either but I did read testimonials for women who praised the product for not being harsh on their skin like other anti-aging products. The product follows the Bert’s Bee tradition of not being tested on animals and is also 99.02% natural. The Bert’s Bees incorporation was bought by the Colorox Company in 2007. Men’s Anti-Aging Products
The first men’s anti-aging product that I researched was Men's Expert Vita Lift Anti-Wrinkle and Firming Moisturizer by L’Oreal. This product retails at $10.49 for 1.6 oz. This product targets male consumers who wish to combat tired skin and wrinkles associated with aging who are in their 40s. The two key ingredients to the product are Pro-Retinol and Par-Elastyl. According to the package, the products full results can be seen after 4 weeks of daily use. Much like some of the women’s products I researched, this product is part of a system that includes other items such as a face wash. This product is made by L’Oreal Paris which is owned by the L’Oreal Group which is the largest cosmetics business in the world. The second men’s anti-aging product that I researched was Nivea for men Revitalizing Lotion Q10 which retails for $8.99 at CVS. Although is product is an anti-aging product, the word wrinkle never appears in it’s packaging but replaced with words like tired or stressed skin. The product utilizes anti-aging component Coenzyme Q10 which is naturally found in the skin. No specific audience was outright targeted in the labeling. Nivea is owned by Beiersdorf, a company based out of Germany. The last men’s anti-aging product for men that I researched was Neutrogena Men Triple Protect Face Lotion which retails for $7.09 at drugstrore.com. CVS was limited to its men’s anti-aging products so I had to look to other sources. This product had the most simplistic information packaging, even for a men’s product. The product states it will “defend” skin by reducing the appearance of lines...
Please join StudyMode to read the full document