Analysis: The Wonder Hormone
Jessica Sturla
11/10/2014
The Wonder Hormone
San-Medica International is successful in creating an advertisement that grabs the reader’s attention and markets their “infamous” SeraVital, unfortunately for the consumer, the advertisement is full of nothing but fabrication, gimmicks, and lies. The intended consumer appears to be women (25 years or older) who are worried about aging, gaining weight, lacking energy, and simply not being “sexy enough”. For example, the advertisement immediately grabs the attention of women with the title, “Anti-aging update: The Wonder Hormone”. The advertisement then continues to use words such as, “ultra-hot, anti-aging breakthrough” to describe the product (SeraVital, 2014). Furthermore, the subtitles and quotations are highlighted in the color pink (a recognized feminine color) and there is a picture of a beautiful, …show more content…
The SeraVital advertisers play off small truths found in research studies and then they exaggerate the evidence in hope that the consumer will not research the product on their own. Most of the scientific evidence behind HGH therapy is done on the elderly population or people who are GH deficient so there is no way of telling whether healthy young individuals will be able to prevent the effects of aging or whether the results will actually be worth the cost of the product or the side effects. The SeraVital Company also omits the possible adverse effects that increased production of HGH can cause and hides the ingredient concentrations in a proprietary blend so there is no way of knowing if the amounts of any individual ingredient will be beneficial. Most likely this product will be a waste of the consumer’s money and will do little do nothing for the consumer’s health and
11/10/2014
The Wonder Hormone
San-Medica International is successful in creating an advertisement that grabs the reader’s attention and markets their “infamous” SeraVital, unfortunately for the consumer, the advertisement is full of nothing but fabrication, gimmicks, and lies. The intended consumer appears to be women (25 years or older) who are worried about aging, gaining weight, lacking energy, and simply not being “sexy enough”. For example, the advertisement immediately grabs the attention of women with the title, “Anti-aging update: The Wonder Hormone”. The advertisement then continues to use words such as, “ultra-hot, anti-aging breakthrough” to describe the product (SeraVital, 2014). Furthermore, the subtitles and quotations are highlighted in the color pink (a recognized feminine color) and there is a picture of a beautiful, …show more content…
The SeraVital advertisers play off small truths found in research studies and then they exaggerate the evidence in hope that the consumer will not research the product on their own. Most of the scientific evidence behind HGH therapy is done on the elderly population or people who are GH deficient so there is no way of telling whether healthy young individuals will be able to prevent the effects of aging or whether the results will actually be worth the cost of the product or the side effects. The SeraVital Company also omits the possible adverse effects that increased production of HGH can cause and hides the ingredient concentrations in a proprietary blend so there is no way of knowing if the amounts of any individual ingredient will be beneficial. Most likely this product will be a waste of the consumer’s money and will do little do nothing for the consumer’s health and