Analysis of Mini
CONTENT
Part A
Introduction 4
Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10
Part B 12
Introduction of digital market 12
Approaches of digital marketing and the relevant benefits 12
Part C 16
Definition of brand 16
How to create the strong brand value 16
Part D 19
Introduction of ethics 19
The ethical marketing of Mini 20
Conclusion 21
Reference 22
Introduction
This report will talk about the MINI brand and the way that it becomes to a successful brand depends on its marketing strategy. There are four parts in this report. First part is about the total analysis of MINI’s current marketing strategy. Then, Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can be more agile and productive, while also accelerating revenue growth (David, 2010). MINI takes place taking the digital marketing and get benefits from such the approaches. Next, Brand value is the premium that accrues to a brand from customers who wants to pay extra for it, (Albert, 2009). In this report I will explain how MINI creates the brand value for customers. Final part is about the ethical values. (Robert, 2009) p1016 believe that “ethical value plays an very important role in the business”. In this report, the examples will used to explain why so many companies put much emphasis on conducting their business.
The vision of the company is to match the emotional power of the original mythic model with the technology of the future (McCartie, 2011). Moreover, the mission of the company is that MINI will be the best premium car seller when the customer considers the MINI products and its value.(McCartie, 2011)
Current situation analysis
SWOT Analysis
(Guide to Management Ideas, 2003) p218 states that “SWOT is handy mnemonic to help planners think about
Part A
Introduction 4
Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10
Part B 12
Introduction of digital market 12
Approaches of digital marketing and the relevant benefits 12
Part C 16
Definition of brand 16
How to create the strong brand value 16
Part D 19
Introduction of ethics 19
The ethical marketing of Mini 20
Conclusion 21
Reference 22
Introduction
This report will talk about the MINI brand and the way that it becomes to a successful brand depends on its marketing strategy. There are four parts in this report. First part is about the total analysis of MINI’s current marketing strategy. Then, Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can be more agile and productive, while also accelerating revenue growth (David, 2010). MINI takes place taking the digital marketing and get benefits from such the approaches. Next, Brand value is the premium that accrues to a brand from customers who wants to pay extra for it, (Albert, 2009). In this report I will explain how MINI creates the brand value for customers. Final part is about the ethical values. (Robert, 2009) p1016 believe that “ethical value plays an very important role in the business”. In this report, the examples will used to explain why so many companies put much emphasis on conducting their business.
The vision of the company is to match the emotional power of the original mythic model with the technology of the future (McCartie, 2011). Moreover, the mission of the company is that MINI will be the best premium car seller when the customer considers the MINI products and its value.(McCartie, 2011)
Current situation analysis
SWOT Analysis
(Guide to Management Ideas, 2003) p218 states that “SWOT is handy mnemonic to help planners think about