Analysis an Ethical Dilemma Chapter 6

Topics: Porter generic strategies, Michael Porter, Character creation Pages: 2 (558 words) Published: June 19, 2013
Name: Pham Quang Tu
Class: advanced accounting
ID : CQ534276
Michael Eugene Porter is a leading authority on company strategy and the competitiveness of nations and regions. Michael Porter’s work is recognized in many governments, corporations and academic circles globally. He chairs Harvard Business School's program dedicated for newly appointed CEOs of very large corporations. Michael Porter’s core field is competition and company strategy. He is generally recognized as the father of the modern strategy field, and his ideas are taught in virtually every business school in the world. His work has also re-defined thinking about competitiveness, economic development, economically distressed urban communities, environmental policy, and the role of corporations in society. A company can outperform rivals only if it can establish a difference that it can preserve, which is a absolute opinion. The essence of strategy is choosing to perform activities differently than rivals do. It must deliver the greater value to customers or create comparable value at a lower cost, or do both. Besides, with Michael Porter mentioning “strategy”, People often confuse between strategy and target, strategy and steps. Strategy has to be competitive advantages, being difference with you offering. Competitive advantage happens when an organization acquires or develops an attribute or combination of attributes which allows it to outperform its competitors. These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly trained and skilled personnel human resources. New technologies such as robotics and information technology can provide competitive advantage, whether as a part of the product itself, as an advantage to the making of the product, or as a competitive aid in the business process (for example, better identification and understanding of customers).What is your advantage? It is strategy. You not only explain this...
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