Amazon E-Business

Topics: Electronic commerce, Online shopping, Retailing, Sales, Business, Borders Group / Pages: 6 (1487 words) / Published: Aug 22nd, 2013
Running head AMAZON.COM’S E-BUSINESS MODEL

Amazon.com’s E-Business Model
Monte Guyton
Strayer University

Assignment #2 Submitted in Partial Fulfillment of the Requirements for the Course
BUS508: Contemporary Business

Dr. Miller
Fall 2011

Amazon.com’s E-Business Model

Discussion 1.
Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently.
The internet has become a part of most everyone daily life for many years now. In addition E-Business has appeared for several years now. E-Business refers to conducting business over the internet. E-Business accounts for more than one-quarter of the value of all manufacturing shipments, sales and revenues, totaling $1.3 trillion (Boone & Kurtz, 2011).
In 1996 a famous retail company in E-Business was launched called Amazon.com. Amazon.com sells various products like electronics, books, music, DVD’s, housewares, PC’s and cars. Amazon.com is the biggest retailer in E-Business, it has expanded its business in more than 220 countries.
Amazon had first started out as a company had first started out as an online bookstore. While selling books Amazon was making a decent profit, but Amazon leadership did not feel that they were not making as much money as they had hoped to make for the first year. Also a lawsuit from Barnes and Noble prompted Amazon to come up with a way to better its corporation. In 1999 when the E-Business boom began Amazon decided to jump on the bandwagon and emerge itself into the world of E-Business.
Wen Amazon began to emerge into the world of E-Business this was the best thing they could have done. By doing this they begin to make huge profits and turned into one of the world’s leaders in E-Commerce. Amazon was able to take over the E-Business because they began to offer to their customer’s better deals than the other E-Business corporations could

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