Advertising Term Paper with Case Study

Topics: PepsiCo, Pepsi, Pepsi Max Pages: 21 (6760 words) Published: October 24, 2008
Advertising, What Is It ?

Advertisements are methods used to commercialize a product or anything else, such as AA meetings, a garage sale, etc. Advertising is used mainly to influence specific audience or all audiences to buy the product. For example, my product is advertising Reebok and is concentrating on people who play American Football. The advertisement is using the testimonial* method to advertise Reebok.

The purpose for advertising is to commercialize a product or anything else to a certain audience or to any audiences. Another purpose for advertising is to persuade people to buy the product so that you'll get more money. A third purpose is to make the company a bigger name by getting more buyers. For example, the purpose of my advertisement is to persuade any American Football players to buy Reebok.


History of Advertising
Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business, what great influence it has on creating, forming and even changing people's attitude and decisions about things and events. It has a long history of progress, although the greatest influence on its present status is due to these factors: •The development of mass communication technologies and the economical growth in the US. •The newspaper advertising came to America later than to Europe, where newspapers were initially invented.

The first American newspaper was printed in 1704 in Boston. It was called "The Boston Newsletter" and contained some announcements about the reward, offered for catching a thief of some male clothes.

When the US became a country, there were about thirty local newspapers with news info and some ads, which now we would call the classified local advertising.

From 1870 to 1900, these three decades had the greatest influence and were of great importance to the advertising progress in the US.

In a very short frame of time, the USA turned from an agricultural country with the European ways of marketing traditions, the system of product distribution and the promotion into a great industrial country with totally new ways of the product promotion and distribution.

Advertising entered a new age in its history.
The development of the transportation system was a very important influence on the advertising progress. The US is about 3000 miles wide. This is a rich land of the nature, fertile soil, forests and coal mines. At first, the transportation was all bound to the rivers and people traveled and transported goods only by boats.

Consequently, with the development of the railway network, people started to explore new lands and, accordingly, to produce and transport more goods. Back in those times, the population of America was rapidly growing that also had a vital impact on the advertising progress. About at the same time, new discoveries and new means of communication, such as the telephone, telegraph, typewriter, etc were invented.

All these means of communication greatly assisted the development of the advertising. During these thirty years (1870-1900) there was a tremendous growth of the industry in the United States. To compare, relate these two numbers: in 1867, the amount of the smelted steel (which is still one of the main indicators of the economical growth) reached twenty thousand tons, while in 1900 it reached ten million tons. What an incredible increase and opportunity for the advertising to develop!

The history of the advertising in America is of great significance and has caused enormous effect on the advertising, marketing development and strategy building around the world. It, basically, has fashioned and molded its traditions and course of development for the future.

Advertising Explain

Advertising is used to promote goods, services, images, and anything...
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