USA Today
USA Today
Presented By: Samer Gamal A.Hamid
Grannett Response to Market Opportunities
In the newspaper industry where traditions were perceived static and controlling the way the newspaper source the information to the readers Grannett has seized the advantage of two growing trends in the reading public, the pace of the TV raised generation demanding short to the point attention, and the growing demand for more information. At that time the information available is much more than the readers time to absorb and digest this information, this would raise a demand for a newspaper that would provide more news and stories about more subjects and topics in less time.
On other hand researches showed Grannett that current segments captured …show more content…
Online version had a live up to the moment news in the same appealing, colorful, and briefed manner.
With 24/7 availability Grannett had to invest in the USAToday.com in order to maintain its image and focus on what “America is talking about”, it purchased shares in company to categories the aggregated news in to topics to make the reader access them quickly and efficiently, capitalizing on the success of USA Today, the online version issued an archiving feature that help in maintain the profitability on healthy levels
USAToday.com even played the social media interconnect role by connecting like-minded individuals, post readers writes associate with the newspaper professional writers. USAToday.com was one of the first to noticed the emerging trend of the electronic devices by having an online application for free through apple’s App store .
Being the sole source of information’s for its reader and visitors was the big target of USAToday.com, it had up to date travel database access for thousands of airports, hundreds of air carriers and hundred thousand of …show more content…
Sales promotions also was vital marketing tool for USA Today, Grannett encouraged advertisers by buy 6 moths advertising space and get another free 6 months and price discounts for bulk qualities targeting restaurants, hotels and airliners. USA Today was the first newspaper to provide advertises on the front page and contract this advertising space to multiple agents for full
Presented By: Samer Gamal A.Hamid
Grannett Response to Market Opportunities
In the newspaper industry where traditions were perceived static and controlling the way the newspaper source the information to the readers Grannett has seized the advantage of two growing trends in the reading public, the pace of the TV raised generation demanding short to the point attention, and the growing demand for more information. At that time the information available is much more than the readers time to absorb and digest this information, this would raise a demand for a newspaper that would provide more news and stories about more subjects and topics in less time.
On other hand researches showed Grannett that current segments captured …show more content…
Online version had a live up to the moment news in the same appealing, colorful, and briefed manner.
With 24/7 availability Grannett had to invest in the USAToday.com in order to maintain its image and focus on what “America is talking about”, it purchased shares in company to categories the aggregated news in to topics to make the reader access them quickly and efficiently, capitalizing on the success of USA Today, the online version issued an archiving feature that help in maintain the profitability on healthy levels
USAToday.com even played the social media interconnect role by connecting like-minded individuals, post readers writes associate with the newspaper professional writers. USAToday.com was one of the first to noticed the emerging trend of the electronic devices by having an online application for free through apple’s App store .
Being the sole source of information’s for its reader and visitors was the big target of USAToday.com, it had up to date travel database access for thousands of airports, hundreds of air carriers and hundred thousand of …show more content…
Sales promotions also was vital marketing tool for USA Today, Grannett encouraged advertisers by buy 6 moths advertising space and get another free 6 months and price discounts for bulk qualities targeting restaurants, hotels and airliners. USA Today was the first newspaper to provide advertises on the front page and contract this advertising space to multiple agents for full