Adjustment Strategies Unit 6 “Resisting Persuasion and Compliance Tactics”

Topics: Social psychology, Social influence, Television advertisement Pages: 3 (817 words) Published: September 14, 2011
Adjustment Strategies Unit 6 “Resisting Persuasion and Compliance Tactics”

Recognize and Resist the Influence of

Commitment and Consistency Pressures


Jody Curtis


“Recognize and resist the influence of commitment and consistency pressures”. Be alert to tactics that pressure you to do what you do not want to do. If someone is urging you to follow up on an earlier commitment, ask yourself a key question, “Knowing what I know now, if I could go back in time, would I make the same commitment? (Santrock, 2006, Page 185)

The reason I chose this strategy is because I think that many of us could benefit from this subject. There are times when we all make a choice based on something we find out later was too good to be true. Then we are left with the fallout of that decision. This can create a hardship on others around us simply because of the consequences of our own poor judgment.

People tend to copy the things they see others doing. For example one or more people may look in a particular direction because people are staring at something. So others around them will look to see what they are staring at. This is a form of Social proof. Which is otherwise known as the bystander effect. They all look out of simple curiosity, it was never the intention to look that way but the need to do so out of simple curiosity was merely overwhelming, therefore they did.

Everyday we are confronted by persuasion. Food makers want us to buy their newest products, while movie studios want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our lives, it is easy to overlook how we are influenced by outside sources. (Cherry, 2009)

How many videos have you bought because the advertisement was just so convincing that you had to have it? Many movies come out for a rental and you can watch it and return it at a much lower dollar amount. Yet for some reason you needed to own this piece of film. So you bought it and...

References: Santrock, J. W. (2006, Page 185). Human Adjustment. New York, NY: McGraw-Hill
Cherry, K, (2009), Article titled “The Psychology of Persuasion”
Retrieved from:
Zimbardo, P, M.D., (2002), Article titled “Mind Control: psychological reality or mindless
Retrieved from:
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