Adidas Sustainable Development Strategy
Adidas Sustainable Strategy
08
Automne
Adidas sustainable development strategy
What are the key SD challenges in the textile and apparel’s industries?
The textile and the apparel industries face nowadays a lot of evolution due, first to macroeconomic consequences and then because of the growing eco-friendly influence. To understand the key challenges of the sustainable development in the textile and the apparel industries, we, first, need to get the whole picture of the situation. The global textile industry is getting through a struggling time for the global economy due to crisis. This situation increases the price volatility of raw materials and energy resources. We can also add-up to this trend, the rising labor cost that contributes to amplify the negative effects on the industry. This uncertainty in the marketplace leads to lack of projection for years to come.
At a worldwide stage, the textile market knows different situations. Europe is facing a recession while North American market is struggling. This current trends leads to reduced worldwide sale perspective. In Asia, the situation is more complex. China is the major actor in the market. More and more, price rises in China due to a higher domestic demand and higher wages. This economic trend creates opportunities for other Asian countries to become new sourcing targets (Bangladesh, Vietnam, Cambodia, India, Sri Lanka and Indonesia). However, new countries doesn’t have necessary quality and quantity requirement, which put companies in a huge dilemma in 2012 and for years to come…
Concerning sustainable development in the textile and apparel industries, many challenges are expected. For years and years, consumers have wanted cheap and trendy clothes, no matter where they came, who produced it and the material composition of the purchase. Now, they have changed their mind in many aspects.
Consumers expect more and more socially acceptable workplaces to employees in production. They want
08
Automne
Adidas sustainable development strategy
What are the key SD challenges in the textile and apparel’s industries?
The textile and the apparel industries face nowadays a lot of evolution due, first to macroeconomic consequences and then because of the growing eco-friendly influence. To understand the key challenges of the sustainable development in the textile and the apparel industries, we, first, need to get the whole picture of the situation. The global textile industry is getting through a struggling time for the global economy due to crisis. This situation increases the price volatility of raw materials and energy resources. We can also add-up to this trend, the rising labor cost that contributes to amplify the negative effects on the industry. This uncertainty in the marketplace leads to lack of projection for years to come.
At a worldwide stage, the textile market knows different situations. Europe is facing a recession while North American market is struggling. This current trends leads to reduced worldwide sale perspective. In Asia, the situation is more complex. China is the major actor in the market. More and more, price rises in China due to a higher domestic demand and higher wages. This economic trend creates opportunities for other Asian countries to become new sourcing targets (Bangladesh, Vietnam, Cambodia, India, Sri Lanka and Indonesia). However, new countries doesn’t have necessary quality and quantity requirement, which put companies in a huge dilemma in 2012 and for years to come…
Concerning sustainable development in the textile and apparel industries, many challenges are expected. For years and years, consumers have wanted cheap and trendy clothes, no matter where they came, who produced it and the material composition of the purchase. Now, they have changed their mind in many aspects.
Consumers expect more and more socially acceptable workplaces to employees in production. They want