583 Course Project

Topics: Customer service, McGraw-Hill, Customer relationship management Pages: 8 (2429 words) Published: July 29, 2012
McGraw-Hill Higher Education and Blackboard Strategic Plan Partnership

TM 583 – Section C

Professor Edmead


Section 1 – Strategy
TCO F – Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically-driven organization. The McGraw-Hill Companies deployment strategy is providing individuals vital knowledge to enable them to reach their full potential throughout their lives. Also McGraw-Hill Companies is driving the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education and J.D. Power and Associates. McGraw-Hill make straight with three enduring worldwide needs: •The Need for Capital

The Need for Knowledge
The Need for Transparency
Knowledge: McGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading trendsetter in the growth of teaching and learning solutions for the 21st century. Through a broad range of traditional and digital education content and tools, McGraw-Hill Education allow and prepares professionals and students of all ages to connect, learn and succeed in the global economy. Capital: McGraw-Hill Financial, a part of The McGraw-Hill Companies (NYSE:MHP), is a leading source of research and analytical tools for investment advisors, wealth managers and institutional investors. Transparency: J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. In order to continue to succeed to reach its mission statement, Mcgraw-hill has reached a Strategic partnership agreement with blackboard to integrate its course learning materials into instructor’s blackboard courses. The integration with Blackboard will allow students and faculty to use their campus Blackboard login to access the full suite of McGraw-Hill Connect content and tools. Additionally, scores for McGraw-Hill Connect assignments, quizzes and tests will post directly to the Blackboard gradebook, eliminating the need for students and instructors to manage access and updates in two separate systems. As an innovator and a global leader in high-quality teaching and learning solutions, Mcgraw-hill is helping improve the world's prospects and providing individuals vital knowledge to enable them to reach their full potential throughout their lives.

Section 3 Industry Dynamics
TCO A - Given a company situation be able to describe the industry dynamics of technological innovation. Here you should take the strategy identified in Section 1 and describe in detail why that is the right strategy based on what is occurring in the industry. Provide as much detail as possible as to the industry trends and why you think those trends are important.

Section 4 - Technology Sourcing and Internal Innovation
TCO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation. Here you would offer ideas as to what is the best way to "Source" the technology that supports the strategy. A complete discussion about how best to manage the innovative capabilities of the company being described is required.

deployment strategy
Server Issue
McGraw-Hill is one of the few companies that didn’t outsource their customer service relations to other countries or vendors. It’s proven that McGraw Hill has one of the top customer service departments in the education field. McGraw gained its top rated customers by not outsourcing and keeping its server in-house. As of recent McGraw-Hill has been getting major complaints about server downtime and customers are switching over to competitor Pearson for education use. What type of server?

In 2000, McGraw-hill purchased an IBM...

References: ESA/390 Principles of Operation. (2003, April 24). IBM Support Portal. Retrieved April 10, 2011, from http://publibfp.boulder.ibm.com/cgi-bin/bookmgr/BOOKS/dz9ar008/CCONTENTS
Gittlen, S. (2010). virtualization: beware of server overload. Computerworld, 44(3), 19-20.
Olsen, D. (2011, February 17). Data migration. Canadian Underwriter, 78(2), 42-44.
Our Businesses - The McGraw-Hill Companies. (n.d.). The McGraw-Hill Companies. Retrieved April 10, 2011, from http://www.mcgraw-hill.com/site/our-businesses
Shacklett, M. (2011). Cloud computing. World Trade: WT100, 1(JAN), 16-19.
Wang, X. (2011, March 08). A solution for data inconsistency in data integration. Journal of Information Science & Engineering, 27(2), 681-695.
Waxer, C. (2008). The benefits of cloud computing. Web Hosting Unleased, 13(JULY), 06-08.
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