4 Ps Versus 4 Cs

Satisfactory Essays
Consumer wants and needs (vs. Products)

You can't develop products and then try to sell them to a mass market. You have to study consumer wants and needs and then attract consumers one by one with something each one wants. Author of the movie Field of Dreams, J.P. Cancilla may have exclusive rights to the phrase "build it and they will come". In most cases, you have to find out what people want and then "build" it for them, their way.

Cost to satisfy (vs. Price)

You have to realize that price - measured in dollars - is one part of the cost to satisfy. If you sell hamburgers, for example, you have to consider the cost of driving to your restaurant, the cost of conscience of eating meat, etc. One of the most difficult places to be in the business world is the retailer selling at the lowest price. If you rely strictly on price to compete you are vulnerable to competition - in the long term.

Convenience to buy (vs. Place)

You must think of convenience to buy instead of place. You have to know how each subset of the market prefers to buy - on the Internet, from a catalogue, on the phone, using credit cards, etc. Lands End clothing, Amazon Books and Dell Computers are just a few businesses who do very well over the Internet.

Communication (vs. Promotion)

You have to consider the communication instead of promotion. Promotion is manipulative (ouch!) - it's from the seller. Communication requires a give and take between the buyer and seller (that's nicer). Be creative and you can make any advertising "interactive". Use phone numbers, your web site address, etc. to help here. And listen to your customers when they are "with"

You May Also Find These Documents Helpful

  • Good Essays

    The 4 Ps

    • 617 Words
    • 3 Pages

    The Four P’s The product you are looking for to increase the many dynamics of your business is I. I am applying for a Manager or Supervisory Logistician job producing nothing short of excellence. My resume includes over ten years of experience serving as a Logistics Chief in the United States Marine Corps also aiding in multiple roles not limited to the title of Logistics Chief. I was also responsible for inventory management and supply chain management. A logistics chief is equivalent to the…

    • 617 Words
    • 3 Pages
    Good Essays
  • Better Essays

    4 Ps marketing

    • 1066 Words
    • 5 Pages

    The 4 P’s of Marketing All marketing decisions ultimately reflect analysis regarding the four P’s of marketing, which are otherwise known as the marketing mix. The four P’s of marketing are product, price, place, and promotion. These factors are widely used by marketing managers to implement marketing decisions. Many in the field of business have questioned whether the four P’s have outlived their use and there is now need for an alternative. It has become clear that the marketing mix has become…

    • 1066 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Marketing 4 Ps

    • 4605 Words
    • 19 Pages

    “A STUDY ON ORGANIZATIONAL FUNCTIONS” AT RAHUL MOTORS A project report submitted to SRM University, In partial fulfillment of the requirement for the award of The degree of MASTER OF BUSINESS ADMINSTARTIONS Submitted by AMIT PRASAD (3511110732) Under the guidance of Mr. G.VENUGOPALAN (Assistant Professor) SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR CAMPUS KANCHEEPURAM-03 MAY2012-JULY2012 DECLARATION I AMIT PRASAD do declare that the research report entitled “ A STUDY ON ORGANISATIONAL…

    • 4605 Words
    • 19 Pages
    Good Essays
  • Satisfactory Essays

    Vodafone 4 Ps

    • 371 Words
    • 2 Pages

    vision and leadership that can contribute directly to business decisions. VODAFONE’S STRATEGIES ¬ Revenue Simulation. ¬Cost Reduction. ¬ Deliver total communication needs to the Customer . ¬ Deliver strong growth in emerging markets. “4” P’s & S.L.E.P.T ANALYSIS OF VODAFONE ϖ PRODUCT ϖ PLACE ϖ PRICE ϖ PROMOTION PRODUCT ¬ Features like chat, games, ringtones video Clips, caller tunes etc. ¬ On-the-move information service. ¬ Black list callers. ¬ Social Products.…

    • 371 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Mc Donald's and the 4 Ps

    • 1414 Words
    • 6 Pages

    chosen is McDonalds’. There will be a discussion about the main line of business for McDonalds’. There will be a list of four countries that McDonalds’ operates in along with the four Ps of marketing that McDonalds operates by. Lastly there will be a discussion about the differences in the implementation of the four Ps marketing mix when it comes to different countries. Introduction "Welcome to McDonald 's May I take your order?" This is…

    • 1414 Words
    • 6 Pages
    Better Essays
  • Good Essays

    4 P’s of Samsung smartphone: What made it possible for Samsung to beat Apple in smartphone sales? Almost three years before, during a press conference a question has been asked to Aamir Khan “If you are a number one actor in Bollywood, then why don’t you endorse number one brand in mobiles” Aamir replied “Samsung is not a number one brand at this stage but it will become soon”. Everyone laughed to the answer and probably they were right. Who would have been thought that in the crowd of many superior…

    • 605 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Cs Lewis 4 Loves

    • 1982 Words
    • 8 Pages

    Introduction: C.S. Lewis writes about God-love and Gift-love and the differences between both. He starts off describing Need-love. The best I can describe Need-love is in this passage on page 2: "We are born helpless. As soon as we are fully conscious we discover loneliness. We need others physically, emotionally, intellectually; we need them if we are to know anything, even ourselves." We can perceive Need-love to be selfish but as C.S. Lewis uses an example to describe how Need-love is not…

    • 1982 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    4 Ps on Kiehls Product

    • 1506 Words
    • 7 Pages

    7. Marketing Strategy |Marketing Mix |Biotherm |Kiehl’s | |Product |Innovation is how individual and group perceived |Kiehl’s had differentiated itself from the | | |changes made prior to a particular product. |rest of men’s facial care by their nature | | |The product positioning of the chosen product is based |extracts…

    • 1506 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Ps/537-544 Chapter 4

    • 610 Words
    • 3 Pages

    questions to your answer sheet when finished. 1. What does the Due Process clause of in the 14th Amendment do? 2. What does the Establishment Clause set up? 3. List 3 examples of how the Government has encouraged churches and religion in the U.S. 4. What is a parochial (pear O key al) school? 5. The largest number of Establishment Clause cases involved what? 6. Why was “released time” upheld in Zorach v. Clauson, but not in McCollum v. Board of Education? 7. Which laws were found unconstitutional…

    • 610 Words
    • 3 Pages
    Good Essays
  • Better Essays

    References: Stevens, Kimberley. S, Nestlé Milo, Australasian Accounting Business and Finance Journal, 3(3), 2009. Available at:http://ro.uow.edu.au/aabfj/vol3/iss3/4. [Accessed : 15th June 2013] Nestlé (2009), Creating Shared Value at Nestlé, [Online]: Available at: http://www.nestle.com/CSV/CSVHome.htm. [Accessed: 15th June 2013] Nestlé Oceania (2008), Oceania Creating Shared Value Report 2008, [Online]: Available…

    • 1798 Words
    • 8 Pages
    Better Essays