assignment 4 business principles
Jennifer Naranjo Business Principles
Assignment 4
1. Explain the difference between a channel of distribution and physical distribution. Channel of distribution is the path that a product takes from the producer to the consumer; Physical distribution is the movement of the actual products along the path.
2. Why is price so difficult for marketers to control? What factors must they consider in setting prices? Both legal constraints and marketing distributors play key roles in determining the final price. It is difficult to control because PRICING has a significant impact on the success of an organization. It plays a key role in demanding your product, which influences a company’s profitability. People have many choices when spending their money but a limited amount of it, so PRICE affects their spending choices. Smart marketers continually evaluate their pricing strategies to ensure that they meet their goals and even those goals may shift because of the changing market. For setting prices, most marketers consider market-based factors-especially customer expectations and competitive prices, but they rely on cost-based pricing.
3. What is the purpose of a mission statement? What are the characteristics of effective leaders? The purpose of a mission statement is to provide a clear, long-term focus for the organization. Leaders are categorized into three leadership styles: autocratic, who are leaders that hoard decision making power to themselves and issue orders without consulting their followers; Democratic, who share power with their followers; Free-rein, who set objectives for their followers but give them freedom to choose how they will accomplish those goals. When it comes to effective leaders, most don’t use just one approach. They shift their leadership style, depending on the followers and the situation.
4. Compare and contrast computer based training and classroom training. In comparison they both happen away from the job setting and
Assignment 4
1. Explain the difference between a channel of distribution and physical distribution. Channel of distribution is the path that a product takes from the producer to the consumer; Physical distribution is the movement of the actual products along the path.
2. Why is price so difficult for marketers to control? What factors must they consider in setting prices? Both legal constraints and marketing distributors play key roles in determining the final price. It is difficult to control because PRICING has a significant impact on the success of an organization. It plays a key role in demanding your product, which influences a company’s profitability. People have many choices when spending their money but a limited amount of it, so PRICE affects their spending choices. Smart marketers continually evaluate their pricing strategies to ensure that they meet their goals and even those goals may shift because of the changing market. For setting prices, most marketers consider market-based factors-especially customer expectations and competitive prices, but they rely on cost-based pricing.
3. What is the purpose of a mission statement? What are the characteristics of effective leaders? The purpose of a mission statement is to provide a clear, long-term focus for the organization. Leaders are categorized into three leadership styles: autocratic, who are leaders that hoard decision making power to themselves and issue orders without consulting their followers; Democratic, who share power with their followers; Free-rein, who set objectives for their followers but give them freedom to choose how they will accomplish those goals. When it comes to effective leaders, most don’t use just one approach. They shift their leadership style, depending on the followers and the situation.
4. Compare and contrast computer based training and classroom training. In comparison they both happen away from the job setting and