P1 Unit 12 Business Analysis
Assignment Title: The role of marketing in organisations
P1: Describe how marketing techniques are used to market products in two organisations.
Task 1 (a)
Tesco
Growth strategy
Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non –food and telecoms and new markets abroad, initially in central Europe and Asia, and more recently in the United States.
Tesco has grown from selling beans and biscuits to becoming …show more content…
The added product increases your sales in 3 different ways:
It attracts new customers who were not interested in your current products and services.
It generates repeat sales from existing customers who also want to have your new product.
It enables you to get bigger sales by combining 2 or more items into special package offers.
2. Become a Valuable Resource
Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively. You get another opportunity to sell something every time they come back to you for help.
3. Separate Yourself from Your Competition
Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee?
Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising. Give your prospects a reason to do business with you instead of with your competition and you 'll automatically get more sales.
4. Promote the End …show more content…
Short-term decisions made many times a day by individuals determine the quality of that day 's work.
The governing principle should be that everybody has a customer - either outside the company (the traditional 'customer ') or inside the company (the internal customer). Both kinds of customer expect to be supplied with the product or service they need, on time and as specified.
The principle holds good for everyone in the company, whatever their level of skill and experience, whether their 'product ' is answering a telephone in a helpful way or masterminding a major new project. It works to everyone 's benefit. It gives the individual genuine responsibility and scope for initiative and it virtually guarantees that the company 's performance will be improved.
However, individual behaviours will only match the organisation objective of being customer focused if the right sorts of structures are created. Hence the importance of developing structures such as team working and empowering employees to make decisions rather than be told what to
P1: Describe how marketing techniques are used to market products in two organisations.
Task 1 (a)
Tesco
Growth strategy
Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non –food and telecoms and new markets abroad, initially in central Europe and Asia, and more recently in the United States.
Tesco has grown from selling beans and biscuits to becoming …show more content…
The added product increases your sales in 3 different ways:
It attracts new customers who were not interested in your current products and services.
It generates repeat sales from existing customers who also want to have your new product.
It enables you to get bigger sales by combining 2 or more items into special package offers.
2. Become a Valuable Resource
Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively. You get another opportunity to sell something every time they come back to you for help.
3. Separate Yourself from Your Competition
Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee?
Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising. Give your prospects a reason to do business with you instead of with your competition and you 'll automatically get more sales.
4. Promote the End …show more content…
Short-term decisions made many times a day by individuals determine the quality of that day 's work.
The governing principle should be that everybody has a customer - either outside the company (the traditional 'customer ') or inside the company (the internal customer). Both kinds of customer expect to be supplied with the product or service they need, on time and as specified.
The principle holds good for everyone in the company, whatever their level of skill and experience, whether their 'product ' is answering a telephone in a helpful way or masterminding a major new project. It works to everyone 's benefit. It gives the individual genuine responsibility and scope for initiative and it virtually guarantees that the company 's performance will be improved.
However, individual behaviours will only match the organisation objective of being customer focused if the right sorts of structures are created. Hence the importance of developing structures such as team working and empowering employees to make decisions rather than be told what to