2012 Film Poster Analysis

Topics: Film, Film advertising material, Movie theater Pages: 3 (821 words) Published: February 9, 2012
2012 film poster

Introductory paragraph

A film poster is a marketing product and is used to advertise a film. There may be several versions for one film, with variations in regards to size and content, also some posters are designed specifically for particular countries. It usually contains an image with text, but with the development of technology and software many film posters today have much more to them. The text usually contains the film title in large lettering and often the names of the main actors; it may also include a tag line, the name of the director, names of characters, the release date and the credit block. Movie posters are displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The same images appear in the film exhibitor's press book and may also be used on websites, DVD packaging, flyers, advertisements in newspapers and magazines. The purpose of a movie poster is to get customers excited about an upcoming movie. To do this, there must be various features on the poster. And important feature is the release date. This is used to get customers hyped about the movie. Sometimes there is a tagline which might link to the genre

A film trailer is a preview of a new film, it is a marketing product. Its main purpose is to advertise the film, usually by highlighting the best bits of the film in the trailer, so more of the target audience want to see the film. A trailer has to achieve that in less than two and a half minutes, the maximum length allowed by the MPAA; however, each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film. Film trailers are mainly shown in cinemas and on the television; but as more and more people become involved with online media, the internet is also another place where film trailers can be seen. As trailers are used for advertising purposes the scenes are not necessarily in the order in which they appear in...
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