Media Film Poster Analysis
Analyse 4 film posters, one from each genre discussed in your groups, commenting on:
• Visual Codes
• Layout and Design
• Language
• Significance and Effects on the Audience
Film Posters are an important part in promoting films because they give the audience an insight into the film and give them an idea of what to expect. They are a vital aspect of film promotions as they are high profile and attract the audience because it is a major form of visual advertisement. When analysing film posters you notice that they follow certain codes and conventions within their specific genre of film. Within my essay I am going to be analysing the codes and conventions of four genre film posters which are horror, animation, comedy and action. My chosen horror poster is ‘The grudge’, for animation I chose ‘Toy Story 3’ and within comedy I chose ‘The Hangover’ and finally for action I chose ‘Crank’; all of my chosen films are iconic to that specific genre.
Action film posters usually follow specific codes and conventions, especially within their visual codes. Dark colours are commonly used but with muses of red or orange colours, this helps imply danger and blood within the film. Within my chosen action poster ‘Crank’ its main colour is black which portrays the characters dark times ahead in the film, however it also has the use of reds and oranges which gives the audience the representation of blood, fire and danger. This has a significant affect on the audience because it shows them a brief but strong image of what to expect in the film overall because it sets the tone of the film. The key image is usually mid action shots of the main character holding a gun, as shown in my action poster ‘Crank’ with Jason Statham holding a gun; this signifies action because immediately the audience think the use of guns is going to be common factor within the film, this is an example of iconography. The foreground image also follows codes and conventions because it shows action, in my
• Visual Codes
• Layout and Design
• Language
• Significance and Effects on the Audience
Film Posters are an important part in promoting films because they give the audience an insight into the film and give them an idea of what to expect. They are a vital aspect of film promotions as they are high profile and attract the audience because it is a major form of visual advertisement. When analysing film posters you notice that they follow certain codes and conventions within their specific genre of film. Within my essay I am going to be analysing the codes and conventions of four genre film posters which are horror, animation, comedy and action. My chosen horror poster is ‘The grudge’, for animation I chose ‘Toy Story 3’ and within comedy I chose ‘The Hangover’ and finally for action I chose ‘Crank’; all of my chosen films are iconic to that specific genre.
Action film posters usually follow specific codes and conventions, especially within their visual codes. Dark colours are commonly used but with muses of red or orange colours, this helps imply danger and blood within the film. Within my chosen action poster ‘Crank’ its main colour is black which portrays the characters dark times ahead in the film, however it also has the use of reds and oranges which gives the audience the representation of blood, fire and danger. This has a significant affect on the audience because it shows them a brief but strong image of what to expect in the film overall because it sets the tone of the film. The key image is usually mid action shots of the main character holding a gun, as shown in my action poster ‘Crank’ with Jason Statham holding a gun; this signifies action because immediately the audience think the use of guns is going to be common factor within the film, this is an example of iconography. The foreground image also follows codes and conventions because it shows action, in my