Viral Marketing Techniques, Advantage & Disadvantages
Student: Yvonne
Instructor: Bo
Course Title: AP Degree in Marketing Management
21 September 2012
Viral Marketing
These years, the competitions among companies become more and more furious. In order to survive and develop, most companies try to make use of any strategy or tactic that can help them to enlarge their market share and build a strong brand. The traditional Medias such as television, newspaper, radio and printed Ads were over used in the last decade. Using these traditional ways to promote a product or service can no longer stimulate audience’s passion and urge effectively. Because in some extent, audiences were used to receiving information’s by the old fashion way, they needed something new, interesting and something unique in receiving information’s.
What is Viral Marketing
The main idea behind any marketing strategy is to create brand visibility and awareness. Viral Marketing is a tested strategy to meet the same. The term 'Viral Marketing was 'popularized by Mr. Jeffrey Rayport in 1996. Just as the term implies it is a way of spreading a message. Viral marketing is the new emerging marketing tool, which uses social networking to spread the message.
The online encyclopedia definition to Viral Marketing and Viral advertising as referring to marketing techniques that uses pre-existing social networks to produce increases in brand awareness through self-replicating viral processes, analogous to the spread of pathological and Computer viruses.
Viral marketing is very simple; it is pretty much the same way a cold can be spread from person to person, attention can easily be drawn to your business. It can take the form of a "Tell a Friend" button on the web site, e-mail messages distributed to multiple addresses, instant messages, or text messages displayed on cell phones. This marketing tool refers to word of mouth or "buzz" created by a marketing campaign, and a viral marketing business model is one in which a business spreads using
Instructor: Bo
Course Title: AP Degree in Marketing Management
21 September 2012
Viral Marketing
These years, the competitions among companies become more and more furious. In order to survive and develop, most companies try to make use of any strategy or tactic that can help them to enlarge their market share and build a strong brand. The traditional Medias such as television, newspaper, radio and printed Ads were over used in the last decade. Using these traditional ways to promote a product or service can no longer stimulate audience’s passion and urge effectively. Because in some extent, audiences were used to receiving information’s by the old fashion way, they needed something new, interesting and something unique in receiving information’s.
What is Viral Marketing
The main idea behind any marketing strategy is to create brand visibility and awareness. Viral Marketing is a tested strategy to meet the same. The term 'Viral Marketing was 'popularized by Mr. Jeffrey Rayport in 1996. Just as the term implies it is a way of spreading a message. Viral marketing is the new emerging marketing tool, which uses social networking to spread the message.
The online encyclopedia definition to Viral Marketing and Viral advertising as referring to marketing techniques that uses pre-existing social networks to produce increases in brand awareness through self-replicating viral processes, analogous to the spread of pathological and Computer viruses.
Viral marketing is very simple; it is pretty much the same way a cold can be spread from person to person, attention can easily be drawn to your business. It can take the form of a "Tell a Friend" button on the web site, e-mail messages distributed to multiple addresses, instant messages, or text messages displayed on cell phones. This marketing tool refers to word of mouth or "buzz" created by a marketing campaign, and a viral marketing business model is one in which a business spreads using