Preview

Marketing American Culture

Good Essays
Open Document
Open Document
1188 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing American Culture
Marketing American Culture The average adult in the United States will look at the mirror and think that they have their life in control and do not feel the need to do anything about it. The average depressed adult may look and see a sad reflection, and upon seeing this they will seek out help, be it a doctor or a close friend. This is just an example of what the average American would do if they were sad, because in different cultures, people see depression differently because of various definitions of the condition itself. Depression in the United States is becoming as common as the cold, but only because that’s the way depression treatment is marketed. Marketing itself means the methods by which products are advertised and sold, and it is not restricted for just consumer use. In Jean Twenge’s essay “An Army of One: Me”, Twenge explores the increase in self-esteem and narcissism across the country, and also mentions the use of a new self-esteem education as a marketing technique for feeling good. In addition, Ethan Watters’s essay “The Mega-Marketing of Depression in Japan” discusses the pharmaceutical industry’s marketing strategies by better understanding how the Japanese perceive depression and adjusting their advertisements to better fit Japanese society. They were able to adjust their advertisements while also keeping the Japanese in mind, which commonly happens in American advertising, and therefore changes the way people think about certain issues. Thinking the same way everyone else does is the exact way that people are trapped in cultural norms by marketing and the only way out of the trap is by re-evaluating the image that mass marketing has created. Marketing is a very strange practice due to its double-edged, yet effective nature and the way it shapes society is truly very interesting. Mass marketing campaigns, from simple things like selling a product to complex things like advertising the Affordable Care Act, are all designed primarily to sell

You May Also Find These Documents Helpful

  • Good Essays

    Marketing is the management process of anticipating, identifying and satisfying customers requirements. The various conventional marketing tools- advertising, branding, direct…

    • 511 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In the ever-expanding world today, consumers are becoming increasingly vulnerable to the ploys of mass media advertising and pharmaceutical companies alike. Ethan Watters in “The Mega-Marketing of Depression in Japan” delves into the dangers of the globalization of a mentality for depression that seeks to transcend cultural values and traditions completely. Every culture is unique in its explanatory reasoning for various circumstances and events that occur in the population, ranging from mental health to a general outlook on life. This globalization by pharmaceutical companies seeks to eliminate the social and natural confines of a disease like depression and instead establish a medical model that is rigidly enforced through marketing and challenging…

    • 1696 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Marketing & sustainability

    • 1346 Words
    • 5 Pages

    What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its customers, where a business offers something of value, and customers purchase this product, which provides the business with the means to continue producing this item of value (Moscardo et al. 2010, p. 277).…

    • 1346 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Defining Marketing Paper

    • 837 Words
    • 4 Pages

    Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people who work on making the products, finding defects and making improvements, innovating and designing. I also believe that those people are interested customer satisfaction. Those people influence me to keep buying my favorite things.…

    • 837 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Principles

    • 2032 Words
    • 9 Pages

    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of developing, promoting, and distributing products to satisfy customers ' needs and wants.…

    • 2032 Words
    • 9 Pages
    Good Essays
  • Better Essays

    In “Mega Marketing of Depression,” Ethan Watters talks about how culture of depression was evolved in Japan. Steven Johnson in “The Myth of the Ant Queen” talks about the pattern which were used to develop organized complexity. In “The Power of the Context,” Malcolm Gladwell talks about the circumstances which were responsible in changing individual’s behavior. Although, all of these essays are related to each other, culture or community doesn’t determine individual behavior rather individuals determine the culture.…

    • 1456 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Mkt 421

    • 401 Words
    • 2 Pages

    Marketing is a means of introducing a brand new product, and effectively communicating its advantages to consumers. Marketing introduces a product, and allows consumers to see the latest trend. The more creative you are the better chance an organization has to sell their product.…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.…

    • 680 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nordstrom Research Paper

    • 1655 Words
    • 7 Pages

    Marketing is a crucial part of a company; it is defined as “the activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb, 2010). In other words marketing can be seen as a planned concept used by most businesses to enhance their financial growth. Customers can be put at ease with knowing that the products they purchase are of excellent quality and the quantity they demand will be available. Before taking this marketing class; when I heard the word marketing my thought was that it only involved advertising…

    • 1655 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Marketing is a concept most familiar as a consumer. However, marketing in the eyes of a business person can be seen as advancement or promotion. To a consumer marketing can be explained as a commercial, a magazine ad, billboards, etc. To a sales person marketing is a source of networking and self-promotion through branching out via social media outlets such as Facebook or Twitter. Marketing to most is simply the idea of selling on a large scale.…

    • 1226 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing and Activity

    • 1436 Words
    • 6 Pages

    Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing does much more than that, creating needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need.…

    • 1436 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    In the past few decades, the spread of American culture has reached every continent, filling countries with new fast food chains and music genres. Along with globalizing fashion, movies and food, American culture has also imposed new health treatments in less medically advanced countries in order to mitigate and purge the effects of various illnesses. In the essay “The Mega Marketing of Depression in Japan”, Ethan Watters provides insight into how GlaxoSmithKline (a pharmaceutical company) took a relatively rare metal illness in Japan and morphed it into one of the country’s most common health issues through amplifying the symptoms of depression. Thus making depression a disease in Japan regardless of whether it was medically. After reading “The Mega Marketing of Depression in Japan”,…

    • 1219 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    American pop culture is an every day part of life. Society dictates how people need to be to be accepted by others. American pop culture dictates who we are, it is our attitudes habits and actions; it is generations of handed down customs and practices (Wilson, 2001).…

    • 1059 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    According to Philip Kotler marketing can be defined as “a social and managerial process by which individuals and group obtain what they need and want through creating, offering and exchanging products of value with others”.…

    • 11039 Words
    • 45 Pages
    Powerful Essays
  • Good Essays

    Marketing essentially is the creation and delivery of a standard of living to society. A market is a locus of trade: individuals or groups exchange anything, anywhere, anytime, to satisfy needs or wants. Most marketing managers have been satisfied analyzing their marketing plan using the classic Marketing Mix: Product, Price,…

    • 475 Words
    • 2 Pages
    Good Essays

Related Topics