Reports on Related Literature and Studies

Topics: Strategic planning, Time, Statements Pages: 5 (951 words) Published: August 18, 2014
Difference between Mission and Vision Statement

Mission Statement
Mission- a mission is an enduring statement of purpose that distinguishes one form from other similar form.

Mission Statement
Is a statement which defines the role that an organization plays in society. "The essential purpose of the organization concerning why it is in existence, the nature of business it is in and the customers it seeks to serve and satisfy.

Mission Statement talks about how you will get to where you want to be. Defines purpose and primary objectives related to your customer needs and a team values. It is a Snapshot of today.

It answer the question "What do we do?"What makes us different? Time Frame:
Talks about the present leading to the future.
It lists the broad goals for which the organization is formed. Its prime function is internalinternal; to define the key measures or measures of an organizations success and its prime audience is the leadership, team and stockholders.

Mission Statement may change, but it should still tie back to your core values, customer needs and vision.

Developing a Statement:
What do we do today? For whom do we do it? What is the benefit?

Features of an effective MISSION:
Purpose and value of the organization
Who are the organization's primary "clients" (stakeholders)? What are the responsibilities of the organization towards the clients?

Answers the question. "What will success look like?"
The pursuit of this image of success is what motivates people to work together.

"Description of something in the future"
Mental perception of the kind of environment an individual or organization aspires yo create within a broad time horizon and underlying conditions for the actualization of this perception.

Outlines where you want to be? Communicates both the purpose and values of your business. Answer:
It anwers the question " Where do we aim to be?"
Time frame:
Talks about the future.
It lists where you see yourself some years from now. It inspires you to give your best. It shapes your understanding of why you are working here. Change:
As your organization evolves, you might feel tempted to change your vision . However, mission or vision statement explain your organization's foundation, so change should be kept to a minimum. Developing a Statement:

Where do we want to be going forward? When do we want to reach that stage? How fo we want to do it? Features of an effective Vision:
Clarity and lack of ambiguity
Describing a bright future (hope)
Memorable and engaging expression
Realistic aspirations
Alignment with organizational values and culture.

1. Unified culture
2. Improve decision making
3. Inspire
4. Energize
5. Keep focused

-defined as intermediate result to be achieved by a certain time as part of grand plan. -is a specific target that a firm intend to reach in long term.Time frame: long term

Magnitude: Involves life changing outcome like retiring, buying a home or making a major career change. Purpose of action: a goal is often characterized as a change of direction that will ultimately lead to a desired outcome. Hierarchy: Goals tend to control objectives; a change in a goal could eliminate one or more objectives or add new ones. Ex. I want to retire by age of 50.

2 Types of Goal:

1. Financial Goal-achieving a certain level of financial performance, measured in terms of return in investment or growth of revenues. 2. Strategic Goal- focus on achieving strategic or competitive advantages within industry like technology, leadership creativity and innovations and superior customer service.

Objective state what is to be accomplished by when and should be quatified if possible. A specific result that a person or system aims to...
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