RATIONALE OF THE STUDY
The web has become an opportunity for the marketers to add value to products and services. The phenomenal growth and rising of the popularity of the internet and the World Wide Web has become a key to attract more consumers and businesses to engage the benefits of Electronic Commerce (E-commerce). This E-commerce is sited as any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact (Aldin, Brehmer & Johansson, 2004). This has transformed the traditional commerce and enhanced sales and exchanges of merchandise and information. It is not just considered as single entity of technology but a combination of technologies where applications, processes, business strategies are necessary to do business electronically. The availability of goods and services with the click of a mouse is changing the global setting. It is critical for companies to know how do they attract customers to their website, engage them to turn into paying customers and also retain them in returning to your website. Online communications techniques used to achieve goals of brand awareness, familiarity and favorability and to influence purchase intent by encouraging users of digital media to visit a web site to engage with the brand or product and ultimately to purchase online or offline through traditional media channels such as by phone or in-store (Chaffey, 2009). In the Philippines, e-commerce is mostly being implemented by major retailers and multinational corporations for bank-to-bank exchange. A number of Business-to-consumer transactions have emerged through the years such as auctions, online shopping, and online banking (Lacson, Pasadilla, 2006). This just shows that Filipino businesses welcome this new opportunity in selling goods since 16% of the population is using Internet. This new marketing strategy will not only benefit those big companies but also the small businesses who cannot afford to advertise their products. Just by creating a website in a very affordable cost would make the business grow in terms of sales and enhance the company image as well.
As summer is fast approaching, everyone wants to relax and spend quality time with their family and have fun at the same time. One of these relaxation sessions that will come in mind is outing, nature-tripping and swimming.
Eden Spring Resort was planned to be for private use only. Family gatherings, special occasion and some invited family friends. But as the time passed, they developed it and made it a business, a Resort, and as this resort started, many people may it be local or foreign appreciated the beauty of the resort. The nature, the view, the fresh air, the peaceful and quite environment enticed them so much that they want to come back and bring significant people from them to enjoy the same experience that they had.
When their business started, we found out that the personnel of the Eden Spring Resort they’ve been using a manual reservation every time they have customers. we notice that the customer’s of the resort are having a hard time on how to reserved the resort like birthday parties, weddings, family reunion and different kinds of occasions. So our proposal is about the web based reservation of Eden Spring Resort. Through this research, we may be able to help the resort in the enhancement of their business in order for them to have many costumers and also they will have an organized filing of the different transactions. STATEMENT OF THE PROBLEM
Through this research project, we may be able to help the resort in their business and also to provide a hassle-free reservation for their customers. The aspects that are related to this research are the organized filing of reservations made by the customers, the level of the administrators’ computer literacy, assisting the management of the resort to be able to attain a smooth and systematic operation and procedures, to...
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