Kudler Fine Foods E-Commerce Website * Introduction
“E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific, ecommerce would be buying and selling of goods and services and transfer of funds through digital communications” (Benefits of Ecommerce", 2007).
With the launch of Kudler Fine Foods new eCommerce solution quickly approaching, this is an exciting time for Kudler and its staff. The benefits of this expansion will not only increase revenue for the company, but afford the opportunity to create new jobs and provide a new range of services to all customers.
From the customer’s perspective, everything will start from the Kudler Fine Foods homepage. The home page will maintain the original look and design, but the customer will notice two new additions when visiting. The first addition will be a “shop” link included in the navigation bar. This will bring the customer into the store’s inventory of items available for online purchase.
These new features and services will now be explained, as well as a step by step walk through the customer will experience when making online purchases.
When Shop is selected in the navigation toolbar at the top of the website the user opens a new webpage. This webpage is the “shop” page where the user sees a dropdown box giving them the following categories to choose from: Bakery, Meat and Seafood, Produce, Cheese and Dairy and final Wine. After selecting the category the user will then click on the “shop” button to the right. They will then be sent that category webpage to make their purchases.
Purchase of Items
To purchase items the user will see the category webpage where there is a list of all the products offered for this category. Each