Topics: Soybean, Mr. Bean, Manila Pages: 2 (492 words) Published: May 25, 2014
Micro-environmental Factors (SWOT)
Mr Bean is the market leader for soya bean related food and beverage in Singapore It is a well-respected brand, clinching many awards including the Established Brands Award and the Most Popular Brand Award for the third consecutive year It has a strong market presence with 56 outlets island-wide. Only the finest ingredients and highest grade of NGMO (Non genetically modified) soya bean is used in its products Weaknesses

There is minimal product differentiation from main competitors.  Mr Bean is dependant on a main competitive advantage - the retail of soya bean products. This might hinder business diversification should the need arise It is a strong local brand but currently has no international presence  Opportunities

Mr Bean can choose to co-brand with other food and beverage businesses Mr Bean can also brand franchise to manufacturers of other goods and services It can also tap into a new international market – the emerging markets of health-conscious publics in Asia Threats

Mr Bean will be greatly affected if there is a rise in the price of soya beans or dairy products Mr Beans' success might lead to the potential threat of imitating competitors There might be a shift in the health-conscious market trend, causing a decrease in the demand for such products Environment

Macro-environmental Factors (STEEP)
-  Literacy rate of 96%, making the Philippines the third-largest English speaking country in the world -  Main religion is Roman Catholicism
- Philippines has a strong snacking culture
-  Food on the go is appealing to the mass market as they are generally time-poor -  Filipinos are increasingly aware of health concerns and are turning to healthy food -  25% of the population are students who have high spending power (Filipino Kids and Their Lifestyle, 2007, sec 1, par 9) -  They are open to foreign brands

- Filipinos are relatively tech-savvy
- There is consistent...
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