MR BEAN SWOT
Micro-environmental Factors (SWOT)
Strengths
Mr Bean is the market leader for soya bean related food and beverage in Singapore
It is a well-respected brand, clinching many awards including the Established Brands Award and the Most Popular Brand Award for the third consecutive year
It has a strong market presence with 56 outlets island-wide.
Only the finest ingredients and highest grade of NGMO (Non genetically modified) soya bean is used in its products
Weaknesses
There is minimal product differentiation from main competitors. Mr Bean is dependant on a main competitive advantage - the retail of soya bean products. This might hinder business diversification should the need arise
It is a strong local brand but currently has no international presence Opportunities
Mr Bean can choose to co-brand with other food and beverage businesses
Mr Bean can also brand franchise to manufacturers of other goods and services
It can also tap into a new international market – the emerging markets of health-conscious publics in Asia
Threats
Mr Bean will be greatly affected if there is a rise in the price of soya beans or dairy products
Mr Beans' success might lead to the potential threat of imitating competitors
There might be a shift in the health-conscious market trend, causing a decrease in the demand for such products
Environment
Macro-environmental Factors (STEEP)
Social-Cultural
- Literacy rate of 96%, making the Philippines the third-largest English speaking country in the world
- Main religion is Roman Catholicism
- Philippines has a strong snacking culture
- Food on the go is appealing to the mass market as they are generally time-poor
- Filipinos are increasingly aware of health concerns and are turning to healthy food
- 25% of the population are students who have high spending power (Filipino Kids and Their Lifestyle, 2007, sec 1, par 9)
- They are open to foreign brands
Technological
- Filipinos are relatively tech-savvy
- There is
Strengths
Mr Bean is the market leader for soya bean related food and beverage in Singapore
It is a well-respected brand, clinching many awards including the Established Brands Award and the Most Popular Brand Award for the third consecutive year
It has a strong market presence with 56 outlets island-wide.
Only the finest ingredients and highest grade of NGMO (Non genetically modified) soya bean is used in its products
Weaknesses
There is minimal product differentiation from main competitors. Mr Bean is dependant on a main competitive advantage - the retail of soya bean products. This might hinder business diversification should the need arise
It is a strong local brand but currently has no international presence Opportunities
Mr Bean can choose to co-brand with other food and beverage businesses
Mr Bean can also brand franchise to manufacturers of other goods and services
It can also tap into a new international market – the emerging markets of health-conscious publics in Asia
Threats
Mr Bean will be greatly affected if there is a rise in the price of soya beans or dairy products
Mr Beans' success might lead to the potential threat of imitating competitors
There might be a shift in the health-conscious market trend, causing a decrease in the demand for such products
Environment
Macro-environmental Factors (STEEP)
Social-Cultural
- Literacy rate of 96%, making the Philippines the third-largest English speaking country in the world
- Main religion is Roman Catholicism
- Philippines has a strong snacking culture
- Food on the go is appealing to the mass market as they are generally time-poor
- Filipinos are increasingly aware of health concerns and are turning to healthy food
- 25% of the population are students who have high spending power (Filipino Kids and Their Lifestyle, 2007, sec 1, par 9)
- They are open to foreign brands
Technological
- Filipinos are relatively tech-savvy
- There is