Chevrolet Case Analysis 
Chevrolet: 100 Years of Product Innovation
Marketing Strategy Case Analysis
Megan Byas
November 21, 2014
Advance Marketing Strategy
Introduction: Chevrolet It is not uncommon nowadays in our business industry for products and services to be created merely out of competition with an existing product or service. In the historical case of
Chevrolet, they were one of the original companies to be created out of competition in 1911 against Ford Motor Company. Ousted by his initially founded company, William Durant made
Chevrolet his primary focus in soon creating different vehicle models. The brand named after a top racer, Louis Chevrolet, soon became one of GM’s most popular brands. Before the Great Depression, Chevrolet sold onethird of America’s cars, and positioned itself as cuttingedge, equipping vehicles with innovative technologies and forming joint ventures with other competitors. Chevrolet has over the last 100 years expanded its vehicle portfolio to tailor to numerous consumer markets, and transitioned from an American icon into a worldwide brand known for quality and durability.
SWOT Analysis
Strengths:
A company such as Chevrolet with a history of automaking for over a 100 years logically would have numerous strengths within the company. The company would not continue to exist and be as dominant in the motor vehicle industry if it did not have more strengths than any other aspects. Some of the strengths involved with Chevrolet begins with the fact that the company is over 100 years old. The tradition and history of the brand is something that can be closely related and tied to families and life experiences of the consumers. Also, the fact that the company is American made company, one of three
Marketing Strategy Case Analysis
Megan Byas
November 21, 2014
Advance Marketing Strategy
Introduction: Chevrolet It is not uncommon nowadays in our business industry for products and services to be created merely out of competition with an existing product or service. In the historical case of
Chevrolet, they were one of the original companies to be created out of competition in 1911 against Ford Motor Company. Ousted by his initially founded company, William Durant made
Chevrolet his primary focus in soon creating different vehicle models. The brand named after a top racer, Louis Chevrolet, soon became one of GM’s most popular brands. Before the Great Depression, Chevrolet sold onethird of America’s cars, and positioned itself as cuttingedge, equipping vehicles with innovative technologies and forming joint ventures with other competitors. Chevrolet has over the last 100 years expanded its vehicle portfolio to tailor to numerous consumer markets, and transitioned from an American icon into a worldwide brand known for quality and durability.
SWOT Analysis
Strengths:
A company such as Chevrolet with a history of automaking for over a 100 years logically would have numerous strengths within the company. The company would not continue to exist and be as dominant in the motor vehicle industry if it did not have more strengths than any other aspects. Some of the strengths involved with Chevrolet begins with the fact that the company is over 100 years old. The tradition and history of the brand is something that can be closely related and tied to families and life experiences of the consumers. Also, the fact that the company is American made company, one of three