"Zipcar Casestudy" Essays and Research Papers

  • Zipcar Casestudy

    Car-sharing & Zipcar Back in 2000, in lieu of overcrowding in the US car rental market, Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per day basis, Zipcar offers users the flexibility of deciding the number of hours and distance of car usage. In addition, unlike car rental firms which require customers to pick up the cars from their offices, Zipcar allows members...

    Automobile, Car rental, Carsharing 2839  Words | 7  Pages

  • Zipcar

    Zipcar: “It’s Not about Cars – It’s about Urban Life” Zipcar’s service is the benefit of having a car, without actually owning one yourself. Zipcar first started out with the focus on the green-minded customers using promotional pitches such as “We <3 Earth.” It wasn’t long before CEO Scott Griffith decided to expand the service to urban customers living in cities too big to own a car, but still needed a reliable, comfortable, and stylish way to get around. Zipcar strategically places its...

    Automobile, Carsharing, Environment 1120  Words | 4  Pages

  • Zipcar

    Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms, companies that currently supply cars to car-sharing businesses (such as Volkswagen), and new start-up car-sharing ventures. As Zipcar is operating in only Boston, there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant car-sharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion...

    Automobile, Business model, Car rental 1546  Words | 5  Pages

  • Zipcar

    Zipcar is in its early stage of development having created and tested the basic service and associated technology pertaining to car sharing and has also acquired customers. Chase has developed an aggressive growth model to create a profitable firm, however, there are certain key issues that need to be addressed to reduce overall business risk and invite additional funding to finance national expansion. Zipcar needs to prioritise the strengthening of its management team, implement measures to ensure...

    Car rental, Carsharing, Economics 1306  Words | 4  Pages

  • Zipcar

    Case Study Analysis: Zipcar    1 Main Players  Summary  Who: Zipcar What: Will the rush of media exposure prove to be too much of a hindrance and have an effect on Guari Nanda’s options for positioning Clocky prior to being manufactured and introduced to market? Where: Boston  When: 2000  Main Players  Robin Chase Zipcar Antje Danielson  Angel Investor   Members/Subscribers Ford Motor Company Volkswagen Others  Glenn Urban  Competitors; Swiss Mobility CarSharing, Drive Stadtauto...

    Alarm clock, Clock, Clocks 1105  Words | 3  Pages

  • Zipcar Case: Influencing Customer Behavior

    ZIPCAR CASE: Influencing customer behavior By offering car sharing, Zipcar offered a different way other than rental, car ownership or taking taxi with competitive advantage of low cost, service speed and convenience. Zipcar targets at people groups similar as car rental companies, specifically people who don’t want to own a car (hassle and cost), need a second car or different car for different purpose, but in a more convenient and cheaper way. It provides low cost by cutting infrastructure and...

    Automobile, Car rental, Car rental companies 1037  Words | 3  Pages

  • Zipcar Case Assignment Questions

    characterize the service Zipcar provides? Zipcar is the world's largest American membership-based car sharing and car club service offering company providing car reservations to its members, billable by the hour or day. It is an alternative to traditional car rental and car ownership. The company shares Zipcars in different States of USA, Canada and UK. The company also has presence on over 230+ college campuses at universities across North America. Members can reserve Zipcars online or by phone,...

    Automobile, Cadillac, Car rental 693  Words | 3  Pages

  • Zipcar Business Model

    1. How is Zipcar’s business model different from its competitors? First, Zipcar has a very user friendly website and app that allows customers the ability to find a car within a short distance, choose which model of car he wants, and reserve the car. When a car is rented through Zipcar, the insurance and gas cost are already included in the rental price. Other car rental companies have centrally located branches that may be far away from the customer and/or difficult to travel to. This is a...

    Automobile, Car classification, Car rental 865  Words | 3  Pages

  • Zipcar: Refining the Business Model

    Zipcar Case Case Analysis Template Reading: Zipcar: Refining The Business Model Who: Robin Chase, CEO and Co-Founder of Zipcar Immediate Issue/Problem Being Faced: Zipcar needs additional funding if it hopes to survive and expand. In order to gain additional funding they would have to bring in there best arguements to why they should be funded by outside investors. On pages 1 and 11 it states that Chase needs to work on a pitch that will get investors to invest. In other words, she needs...

    Cost, Costs, Finance 1393  Words | 5  Pages

  • Service Operations Zipcar

    Zipcar 1. What service attributes does Zipcar offer its customers? What is it asking its customers to give up? • Convenience – customers can make reservations online without having to purchase a car but rent one and pick up in a nearby area/neighborhood. Customers just needed to pay monthly fees and put in a deposit to be able to have access. • Flexibility – customers can make reservations online and for certain time frames (does not have to be for the full day). Customers can also choose the...

    Automobile, Carsharing, Customer 1432  Words | 4  Pages

  • ZIPCAR REFINING BIZ MODEL

    ZIPCAR value proposition Cost saving Convenience ZIPCAR is perfect answer for customers who wanted to rent a car for a few hours in their home city: - ZIPCAR value proposition - - Zipcar cost was cheaper than owning a car Convenience achieved by automation ( online booking, data transmission between car an system) ZIPCAR encourage use of public transport Eco Friendly ZIPCAR business model Customer relationshi p Car leasing Key components of ZIPCAR ...

    Automobile, Carsharing, Marketing 484  Words | 5  Pages

  • Zipcar Case Analysis

    1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size, values and culture always possess some challenges along with benefits. 3 potential challenges due to this merger could be - creating cultural synergies between a large conglomerate with established business practices with a relatively small entrepreneurial organization with innovative ways...

    Automobile, Car rental, Car rental companies 793  Words | 3  Pages

  • Zipcar Case Study

    related to management information systems (MIS) that you derived from this case. In the Zipcar case study, there was no particular strategic implication related to management of information system that could be derived from because IT was perfectly used to maximize Zipcar’s business advantage that brought advantages to both customers and the company’s bottom-line profits. By smartly use of technology, Zipcar was able to provide convenient and reliable access to on-demand transportation, making mobility...

    Automobile, Brand, Carsharing 1519  Words | 5  Pages

  • Zipcar

    FRANCES X. FREI Zipcar: Influencing Customer Behavior Do No In Brookline Sal Fishman glanced nervously at his Iron Man-branded “expedition” watch as 3:30 pm approached. He was confident that the watch had helped him communicate vitality and focus during his two-hour interview with representatives of the Simon Property Group, owner of the Chestnut Hill Mall. Fishman had been advised that the introductory interview would last no more than an hour. But to his considerable surprise he had...

    Automobile, Boston, Carsharing 2337  Words | 12  Pages

  • Zipcar

    Introduction Zipcar is a car-sharing organization that offers motor vehicle services to its members. This organization was started in January 2000 by Robin Chase and Antje Danielson. The current Chief Executive officer and Chairman of Zipcar is Scott Griffiths. The company has its headquarters in Cambridge, Massachusetts. It shares vehicles to its members and bills them by the hour. Members of Zipcar are referred to by the company as ‘Zipsters’. The company has grown by leaps to stand...

    Automobile, Car sharing, Carsharing 2995  Words | 8  Pages

  • Strategic Research on ZipCar

    Scott Hunt 4/3/2014 MGMT 452 Case Study: Zipcar Assignment Questions 1. Evaluate this potential venture and the progress that Chase has made. The potential of Zipcar exceeded the expectations of the owners Chase and Danielson in many factors. Their goal of creating this urban-style car borrowing system gave new light to the ideas of what options urban populations see in commute. The initial idea needed to be sized properly and growth was a big factor in terms of how fast they could get their...

    Automobile, Consumer, Cost 849  Words | 3  Pages

  • Zipcar

    The Computerworld Honors Program case study ORGANIZATION: Zipcar LOCATION: Cambridge, Massachusetts, United States YEAR: 2006 STATUS: Laureate CATEGORY: Transportation NOMINATING COMPANY: Cingular Wireless PROJECT NAME: Car Sharing Summary Zipcar’s project is to create an alternative to car ownership that convinces millions of urban residents to give up their privately owned vehicles. Zipcar is the leader of a new transportation category called car sharing. In a basic sense, car sharing...

    Automobile, Carsharing, Public transport 4429  Words | 8  Pages

  • Zipcar

    Luis Carlos Jauregui Arrieta (May 31st, 2013)! How would you assess the overall validity of the Zipcar business idea? To asses the overall validity of the business idea, an analysis of the Zipcar case was conducted. The opportunity, the team involved in the venturing, their high potential and the resources needed to start the company and make it growth were taken into consideration. There is a big opportunity to develop the idea in the U.S. even though they had competitors and potential...

    Automobile, Carsharing, Cost 605  Words | 2  Pages

  • Zipcar

    Business model of Zipcar and its evolution from December 1999 to May 2000 The conceptual business model for Zipcar can be briefly summarized as offering a flexible car sharing service for urban residents. Whereas this describes the nature of the business and the target market, Zipcar's revenue model can be expressed as a membership and use fee-based (daily/hourly plus distance covered) car sharing service. Critical factors to Zipcar's success include new membership acquisition, membership retention...

    Approximation, Automobile, Capacity utilization 660  Words | 2  Pages

  • Zipcar

    The Zipcar idea was brought to the US by Antje Danielson. Antje had recently traveled to Germany where she saw the car sharing concept in action. She felt this same idea could be adopted in urban areas of the US. Robin Chase would be Antje's business partner who would ultimately bring her idea to fruition. The development of the business took a total of 14 months and $1.3mil was needed for launching the business. The biggest challenge facing Chase is the growth of the business after the initial...

    Car sharing, Carsharing, Concept 562  Words | 2  Pages

  • Strategic Mgmt

    ZIPCAR Case 1. Who are Zipcar’s primary stakeholders, and what are their particular interests? Zipcar’s primary stakeholders include their internal claimants, which are the executives and employees such as Scott Grffith; chairman and CEO, Steve Case; board of director, Ed Goldfinger; CFO, and Mark Norman; President and COO. Their particular interests are to drive Zipcar forward giving it strategic growth. They also aim maintain the business model and operations while maintaining focus on customer...

    Automobile, Car rental, Car rental companies 821  Words | 3  Pages

  • Women Business Leader in an Emerging Market: Robin Chase

    way people in metropolitan cities around the world commute, go shopping, take weekend vacations and travel to business meetings. She founded Zipcar in June of 2000, a company that utilizes the idea of car sharing, where a group of registered members can utilize a community-based pool of vehicles of every size and caliber ( Time’s Most Influential People). Zipcar has become the largest carsharing company in the world. Soon after her first successful company launched, she realized the need for more real...

    Zipcar 1939  Words | 6  Pages

  • Enterprise

    Many college grads are looking to get promoted and loyalty to one company does not exist. 3. Do you think growth in the popularity of Zipcar and other car-sharing services affect Enterprise’s future profitability? What, if anything, should Enterprise do in anticipation of continued growth in car sharing? Companies like Zipcar and other car-sharing services definitely affect the future profitability of Enterprise. I feel like Enterprise has focused on customer service and creating...

    Automobile, Car rental, Car rental companies 873  Words | 4  Pages

  • Car-sharing Market in the US

    challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market. View our full TOC here Key Regions United States Key Vendors Enterprise CarShare Getaround Hertz 24/7 Corp. RelayRides Zipcar Other Prominent Vendors Austin Car Share Buffalo Car Share Car Share Vermont City CarShare eGo CarShare Hourcar Ithaca Car Share Timecar U Car Share Key Market Driver Cost Benefits For a full, detailed list, view our report. ...

    Car sharing, Carsharing, Market trends 360  Words | 3  Pages

  • Car Sharing Strategy: Enterprise Rent-a-Car

    know about Zipcar? Well, ZipCar’s business model did not work as well as planned. Over time, research showed that customers were only willing to walk a few blocks in order to retrieve a car. Thus, ZipCar needed to have locations scattered in neighborhoods every 5-6 blocks, which proved an expensive and impractical proposition. We could solve this problem (and create an advantage) by using our signature invention--pick-up and drop-off services. This will differentiate us from ZipCar and a deliver...

    Barriers to entry, Barriers to exit, Car rental 1226  Words | 5  Pages

  • Environmental Analysis Car2go

    Competitive -As Car2Go offers 2-seater SMART car only, its competitor, ZipCar offers 30 different kinds of cars with gas, insurance and mileage included and cars conveniently parked in many locations for access. ZipCar operates in similar ways like Car2Go: membership, online reservation, drive and park. In Greater Vancouver, ZipCar is accessible in North shore, downtown, Vancouver East, Vancouver West and Burnaby. While both ZipCar and Car2Go rentals cover a 200 km mileage, Car2Go charges a one-time...

    Automobile, British Columbia, Carsharing 1128  Words | 5  Pages

  • Zip Car Case Study

    Borrowed Car, Inc: Zipcar Watch Out Car Sharing & Opportunities for Growth Zipcar, Inc. is an entrepreneurial venture started in 1999 and was incorporated in the year 2000 by founders Robin Chase and Antje Danielson. The Zipcar business model is a sophisticated form of car sharing that was innovative for the time. Yet, it is important to note that this form of company is not the first of its kind. This would be a potential business to model our business after. Our goal is to create a smart economical...

    Automobile, Carsharing, Investment 1238  Words | 4  Pages

  • Automobile and Business Model

    Introduction In 2000, Inspired by car-sharing concept in Europe, Chase and Danielson started Zipcar to pursue the opportunity of car sharing in U.S. market. By mid-October of 2000, Zipcar had enlisted nearly 250 members with 19 vehicles located throughout Boston. I will evaluate this potential venture and its progress based on the framework of “OUTSIDE1”, including opportunity, uncertainty, team, strategy, investment requirement, deal and exit. Opportunity Market – The market size of this industry...

    Automobile, Car sharing, Carsharing 659  Words | 4  Pages

  • MT219 Assignment Unit 6

    operating in the US and globally, they are: Zipcar and Enterprise. Location & Demographics. UDT should look to the Western Hemisphere of Ottawa, Canada to expand its car sharing program. Ottawa has a population of 870,250 people and has approximately two-thirds of the population of the greater Ottawa-Gatineau area for a combined total of 1,282,500 people. Ottawa’s population continues to grow faster than Ontario or Canada. A competitor of UDT, Zipcar, currently has a strong market placement in...

    Automobile, Carsharing, Market research 1293  Words | 7  Pages

  • Car sharing Market in Japan

    challenges faced by the vendors and the market at large as well as the key trends emerging in the market. View our full TOC here Key Regions Japan Key Vendors Hertz 24/7 Corp. Mobility CarSharing Orix CarShare Corp. Times24 Co. Ltd.  Zipcar Inc. Other Prominent Vendors CaFoRe Sixt Uber Key Market Driver Customer Convenience For a full, detailed list, view our report. Key Market Challenge Consumer Awareness For a full, detailed list, view our report. Key Market Trend Enhanced...

    Automobile, Car sharing, Carsharing 382  Words | 3  Pages

  • Zipcar Case

    Paper 1: Zipcar case Robin Chase should highly reconsider Antje Danielson’s involvement and share of ownership in Zipcar, and then recognize the need to appoint for a robust and competent management team after gaining direct control over the company. The proposed solution will help solve the problem of Chase’s desperate need and continued search of capital funding by attracting and satisfying more venture capitalists, who were at first doubtful of the team’s credibility and adequacy. One...

    Automobile, Critical thinking, Decision making 541  Words | 2  Pages

  • Car-Sharing Market in Europe 2014-2018

    Vendors Car2Go Enterprise CarShare Hertz 24/7 Corp. Liftshare.com Ltd. Mobility CarSharing Other Prominent Vendors Autolib BlaBla Car Cambio CarSharing DriveNow EkoRoad Freewheelers Greenwheels JizdoMat Stadtmobil SttatAuto tamyca Zipcar Key Market Driver Cost-saving Advantages For a full, detailed list, view our report. Key Market Challenge Multi Branding For a full, detailed list, view our report. Key Market Trend Corporate Car-sharing For a full, detailed list...

    Car sharing, Carsharing, Greenwheels 367  Words | 3  Pages

  • Zipcar Analysis

    Zipcar Analysis This analysis will provide a brief history and description of Zipcar “a car sharing enterprise” and the car rental industry, followed by usage of three of Porter's Five Forces. The Five Forces Model will be used to analyze Zipcar. Within the Five Forces Model the following three forces are identified in the articles: 1. Competition- Who is the competition? Are there any barriers to entry? 2. New entrants- Are they able to stand and do they have the potential to be a threat? 3...

    Automobile, Car rental, Car rental companies 744  Words | 2  Pages

  • Zipcar Case

    In the Zipcar Case, Chase is an emerging entrepreneur, with hopes of starting a successful company. They come up with the idea of timesharing a car, which will eventually get the name of Zipcar. Chase and her friend Danielson had initially funded the startup and forgone a salary for the company. While Chase and Danielson did not have a lot of experience in the car rental business, other than Danielson having some car sales experience, they sought out a lot of advice from many resources. Chase...

    Associated Press, Automobile, Carsharing 840  Words | 2  Pages

  • Zipcar Refining The Business Model

    Riley Eichhorn Zipcar: Refining the Business Model The idea for Zipcar began in 1999 when Antje Danielson approached Robin Chase with her new idea for a start up – car sharing.  Danielson had observed the concept of car sharing on a vacation in Germany, which she noted was a trend throughout Europe.  Chase agreed to partner with Danielson and they began to develop their business plan and to seek funding for it. The entrepreneurial opportunity is definitely large enough for Zipcar to capture value...

    Automobile, Carsharing, Entrepreneurship 801  Words | 3  Pages

  • A Strategic Analysis of Zipcar

    | Report to the Management:A Strategic Analysis of Zipcar | | | Student ID Number: 0898244, 0889876 | 11/30/2011 | Table of Contents 1.0) Abstract………………………………………………………………………...2 2.0) Introduction…………………………………………………………………….3 3.0) PESTEL Analysis…………………………………..……………..…………...4 4.0) Five Forces………...……………………………..…………….…..…………..6 5.0) Three Generic Strategies.……………………………..……………..…………8 6.0) Strategy Direction……………………………………………………...……..10 7.0) Value Chain Analysis…………………………………...

    ACRISS Car Classification Code, Automobile, Car rental 5844  Words | 16  Pages

  • Zipcar presentation .Harvard case

    By: M. Bertaccini, L. Dovesi, G. Nicolini, M. Olivieri, MC. Penna, M. Perini. ELEVATOR PITCH (1) What Zipcar is •  Car sharing company. •  Offer of a service to the registered members that allows them to move around the city in a smarter and easier way. •  The value for the members is the possibility of benefit the usage of a car without all the problems correlated to the possession. •  New concept in the U.S. serving a new market niche, the urban, car-less residents. •  Based on a successful model...

    Antje Danielson, Automobile, Car sharing 1611  Words | 23  Pages

  • Zipcar Case Study Analysis

    [Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly, Zipcar seized 80% of US market share, making it the strong player in the market. Secondly, as the company is able to acquire its competitors (Flexcar-US, Streetcar Ltd-UK), they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly, Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility, make it available close...

    Automobile, Car rental, Car rental companies 2494  Words | 8  Pages

  • Zipcar Case Study

    Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a car in the urban locations, where there is a dense base of potential users, parking was expensive, and the need to drive is limited. In Unite States, this market is large and virtually untouched. Value...

    Automobile, Carsharing, Cost 546  Words | 2  Pages

  • Zipcar executive summary

    Zipcar executive summary As the traffic problem getting more serious in dense cities these days, more people tend to use public transportation systems instead of private cars. However, people are also need to drive to destinations for some reason occasionally. So, Zipcar targeted on this market in urban areas, and obviously, this market is potentially large and relatively untouched in US. The high parking expenses and limited drive needs in cities are the points to attract customers. Unlike other...

    Automobile, Card reader, Carsharing 564  Words | 2  Pages

  • Zipcar Case

     1. What is the role that the customer plays in Zipcar’s operations (list specific activities) and what mechanisms does Zipcar have in place to manage these customers’ behavior? (10 pts) Zipcar customers play a variety of roles within the company’s operations. Specifically, people firstly purchase the annual membership and get Zipcard once approved. Then as a Zipcar member, customer can make reservations for hourly/daily car rental through the company’s online reservation system, phone, or mobile...

    Automobile, Car rental, Car rental companies 2161  Words | 6  Pages

  • Venture Capital Zipcar Case

     Zipcar, “Wheels When You Want” Next Steps: This case addresses Zipcar’s growth plan after acquiring a round of funding for $1.3 million from Boston Community Venture Fund. CEO Robin Chase and her team had promised investors rapid growth, so next she must develop a plan deliver. As the close of their $1.3 million deal proved uplifting and motivating, the company still must act quickly and effectively to grow their business and their idea to truly make it. Despite much opportunity in the US market...

    Carsharing, Critical thinking, Finance 581  Words | 2  Pages

  • Global Carsharing Market 2014-2018

    of the market and the challenges faced by the vendors and the market at large. View our full TOC @ http://bit.ly/1nsvtE6 Key Regions Europe North America APAC ROW Key Vendors Communauto Inc. Enterprise CarShare Liftshare.com Ltd. Zipcar Inc. Other Prominent Vendors City Hop GoGet Car Share Mobility CarSharing Modo - The Car Co-op Key Market Driver Cost Benefits For a full, detailed list, view our report. Key Market Challenge Consumer Awareness For a full, detailed...

    Automobile, Car sharing, Carsharing 345  Words | 3  Pages

  • Zip Car

    car-sharing company Zipcar is the industry leader with over 400,000 users in 13 major cities, and 150 college campuses. Zipcar mainly operates in urban areas and in college towns where car ownership is lower and parking is expensive and/or limited. People are enjoying the convenience of reserving the car over the phone or online for a nominal fee on an hourly or per day basis. The cost of service includes the fuel, car maintenance, and insurance charges. Currently, the main goal of Zipcar is to enter into...

    Automobile, Car sharing, Carsharing 4348  Words | 13  Pages

  • Zip Car

    1. Executive Summary Zipcar, a self-service car company with the largest active membership base of any car-sharing service in the United States, is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and the next customer is waiting at the parking spot with no car to drive despite following proper procedure in reserving a car online. I have determined that I must investigate and reach recommendation...

    ACRISS Car Classification Code, Automobile, Car rental 3143  Words | 8  Pages

  • Disouza Denny

    Zipcar Individual Case Brief Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business to minimize its revenues. Economic: Due to the high gas prices, it is not easy for the companies like Zipcar to compete in the market but...

    Automobile, Car rental, Car rental companies 756  Words | 2  Pages

  • Chapter Case 4 Synopsis-Daimler/BMW

    Chapter Case 4 Synopsis-Daimler/BMW Zipcar is a business that provides car-sharing programs for people in major, urban cities like Tokyo, New York and London. Zipcar allows people to borrow cars for designated times as needed. In some cases it may be borrowed for 30 minutes, some cases can be several days. Young professionals are eagerly participating in these programs because it allows the convienience allowed in owning a car without the long term cost. Car-sharing businesses have seen...

    Automobile, Car sharing, City 624  Words | 2  Pages

  • Google Self Driving Car Marketing Plan

    illegal while driving today. The following figure summarizes the value proposition of Google cars. The ‘Solution’ is a solution for our immediate customers i.e. Avis, Hertz and ZipCar. On the other hand, the ‘Experience’ is an experience for our secondary customers i.e. people renting cars from Avis, Hertz and ZipCar. Experience Solution Feature Self-driving * No fear of cab drivers * No fear of driving in a strange new city * Improved Productivity * Write E-mails * Watch...

    Automobile, Automotive industry, Car rental 11356  Words | 32  Pages

  • Car Sharing

    recovery was a principal factor in selecting their current rate structure. As part of their pricing, Canadian operators much more frequently emphasize mileage as the primary cost basis, whereas this is practiced less frequently in the U.S. For instance, ZipCar, I-Go, and Community Car all provide varying amounts of free mileage either per reservation or hourly usage. Flexcar now provides an unlimited number of miles in the hourly charge of its vehicles. This analysis includes membership dues, rates, and...

    Carsharing, Damage waiver, Electric vehicle 8340  Words | 27  Pages

  • Zip Car

    Executive summary Zipcar provides a car-sharing service that members pay annual fees and usage fees and they use Zipcar service independently. Recently, late returning of cars has been a major problem of Zipcar operation. Through situational analysis, it was identified that Zipcar must find a way in its operation to influence customer behaviour and the company should develop strategies which can encourage its customer’s on-time return behaviour. Three major factors of the car-sharing service...

    Automobile, Car rental, Car rental companies 2645  Words | 9  Pages

  • A Book Review: Positioning by Al Ries and Jack Trout

    especially the flagship Dairy Milk will only go up. Zipcar’s Statement When Zipcar was introduced to the market, a competition-based perspective was adopted. The positioning emphasized the superiority of the service in relation to the competitive alternative of owning one's own car. This approach is captured in the following positioning statement: “To urban-dwelling, educated techno-savvy consumers [target], when you use Zipcar car-sharing service instead of owning a car [competitive frame], you save...

    Brand management, Cadbury plc, Market segmentation 3592  Words | 12  Pages

  • Zipcar

    Zipcar Executive Action Summary Zipcar has a challenge beyond profitability. It needs to innovate in two ways: technology wise, and consumer service wise. As of September 2000 Zipcar has managed to start operations and gain subscribers in a constantly increasing rate. However we will analyze some key aspects Zipcar needs to address. Financially Zipcar needs to keep growing in customers but especially in returns. Cost reduction is maybe a second point financially but by all means needs to be...

    Automobile, Business terms, Customer 770  Words | 3  Pages

  • Zipcar Analysis

    ZipCar Case Write Up Diagnosis The ZipCar concept shows several favorable data points as a sustainable venture. The data (mostly positive), however, is not the main show-stopper to date. In order to make ZipCar fundable, Robin Chase needs to (1) recruit a capable management team, (2) substantiate her role and that of her partner (give her a non-active role) (3) provide a realistic timeline to develop the IT infrastructure, (4) develop a roadmap to the expansion of ZipCar in Boston, (5) detail a...

    Cost, Costs, Fixed cost 824  Words | 3  Pages

  • Is Zipcar a High Potential Venture

    Based on Criteria’s of Evaluating Venture Opportunities there are several key indicators that shows that Zipcar is indeed a high potential venture. Below are the criteria in brief 1.0 Industry & Market Market: The revolutionary concept certainly provides an alternative to public transport. Furthermore the car sharing concept is really useful for the public in a overcrowded city with limited parking & expensive parking fees. This is clearly not an untouched segment because there are other 2 competitors...

    Cash flow, Cost, Costs 850  Words | 4  Pages

  • ZipCar

    Zipcar Case Study 2 — Zipcar Zipcar was an answer for customers who want to rent a car for a few hours in their home city, rather than for a few days from a traditional rental agency. Car reservations were for a specific pick up time and location around the city, often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers applied for a Zipcard, which enabled them to reserve a car online and unlock their car when they arrive at the car's location. The company...

    Automobile, Car rental, Carsharing 613  Words | 2  Pages

  • Case Study of Zipcar

    Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting, short case about how a new type of rental Car Company is able to operate in a completely new business model, as compared to other rental car companies, and embrace Web 2.0 technologies to gain further competitive advantage. The main...

    Automobile, Car rental, Car rental companies 754  Words | 3  Pages

  • Zipcar Case Analysis It Strategy

    Questions One: Analysis of Zipcar’s business model using Porter’s five forces model Threat of New Entrants In my own observation, Zipcar is a perfect description of an almost hundred percent automated business. They have fully utilized all IT resources available to them, and have succeeded in eliminating the need for human interaction at the same time staying in full control of the business. They have succeeded in outfitting all their cars with patented wireless technology, which I would classify...

    Automobile, Car rental companies, Carsharing 819  Words | 3  Pages

  • zipcar

    the business model, which we believe require immediate attention. a) Initiation fees and security deposit: We believe that you need to waive off the initiation fee and security deposit, as convenience and cost savings are the main value drivers for Zipcar. We do realize that the deposit is currently essential for Zipcar’s operational structure, however, the benefits of waiving the fee can be realized through a larger membership gain. This new structure meets the needs of your target group, which are...

    Automobile, Car rental, Carsharing 648  Words | 2  Pages

  • Casestudy

    Assignment #1: "IT Doesn't Matter" by Nicholas Carr Nicholas Carr wrote an article entitled IT Doesn't Matter at first; it reads controversial and needs full of interpretations for the readers. As we read the entire story, the author might have a different interpretation of IT and probably points out that we really don't need IT too much, the companies should not spend too much on IT and not more for strategic advantage. Carr said that having IT may delivered the business at risk; instead of...

    Business cycle, Information technology, Information technology management 995  Words | 3  Pages

  • Casestudy

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