Zipcar Casestudy Essays and Term Papers

  • Green Marketing

    of Green Marketing 5) BENEFITS OF GREEN MARKETING 6) PROBLEMS OF GREEN MARKETING 7) MIX OF GREEN MARKETING 8) Strategies 9) CaseStudies of companies using green marketing 10) Concluding Remarks 11) SNAPSHOT 12) Reference GREEN MARKETING: OPPORTUNITIES AND CHALLENGES [pic] ...

    Premium | 5377 Words | 18 Pages

  • Zipcar

    Introduction Zipcar is a car-sharing organization that offers motor vehicle services to its members. This organization was started in January 2000 by Robin Chase and Antje Danielson. The current Chief Executive officer and Chairman of Zipcar is Scott Griffiths. The company has its headquarters...

    Premium | 2995 Words | 8 Pages

  • A Strategic Analysis of Zipcar

    | Report to the Management:A Strategic Analysis of Zipcar | | | Student ID Number: 0898244, 0889876 | 11/30/2011 | Table of Contents 1.0) Abstract………………………………………………………………………...2 2.0) Introduction…………………………………………………………………….3 3.0) PESTEL Analysis…………………………………..……………..………….....

    Premium | 5844 Words | 16 Pages

  • business proposal

    to the transportation industry are Zipcars. This company allows people to “drive cars by the hour or day which include gas and insurance” (Zipcar). Zipcar is comparable to booking a reservation at a restaurant without any haggles. The market structure that Zipcar has entered is a pure competition structure...

    Premium | 1111 Words | 3 Pages

  • Hwlloo

    9-605-054 REV: JUNE 30, 2005 FRANCES X. FREI Zipcar: Influencing Customer Behavior Anita Karr frantically gathered everything she needed for her road trip: water, her favorite “mix” CD from Javier (the ex-boyfriend), ear plugs. After years as a struggling musician her sister was making her...

    Premium | 2305 Words | 13 Pages

  • Zipcar

    Zipcar: “It’s Not about Cars – It’s about Urban Life” Zipcar’s service is the benefit of having a car, without actually owning one yourself. Zipcar first started out with the focus on the green-minded customers using promotional pitches such as “We <3 Earth.” It wasn’t long before CEO Scott Griffith...

    Premium | 1120 Words | 4 Pages

  • Zipcar

    Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms, companies that currently supply cars to car-sharing businesses (such as Volkswagen), and new start-up car-sharing ventures. As Zipcar is operating in only Boston, there are opportunities...

    Premium | 1546 Words | 5 Pages

  • Zip Car

    in 18 nations, and 4 continents. In the United States, a Massachusetts based car-sharing company Zipcar is the industry leader with over 400,000 users in 13 major cities, and 150 college campuses. Zipcar mainly operates in urban areas and in college towns where car ownership is lower and parking is expensive...

    Premium | 4348 Words | 13 Pages

  • Zipcar

    Car-sharing & Zipcar Back in 2000, in lieu of overcrowding in the US car rental market, Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per day basis, Zipcar offers users...

    Premium | 2839 Words | 7 Pages

  • Strategic Mgmt

    ZIPCAR Case 1. Who are Zipcar’s primary stakeholders, and what are their particular interests? Zipcar’s primary stakeholders include their internal claimants, which are the executives and employees such as Scott Grffith; chairman and CEO, Steve Case; board of director, Ed Goldfinger; CFO, and Mark...

    Premium | 821 Words | 3 Pages

  • Zipcar

    FRANCES X. FREI Zipcar: Influencing Customer Behavior Do No In Brookline Sal Fishman glanced nervously at his Iron Man-branded “expedition” watch as 3:30 pm approached. He was confident that the watch had helped him communicate vitality and focus during his two-hour interview with representatives...

    Premium | 2337 Words | 12 Pages

  • Zip Car

    1. Executive Summary Zipcar, a self-service car company with the largest active membership base of any car-sharing service in the United States, is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and...

    Premium | 3143 Words | 8 Pages

  • Zipcar Case Study

    Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a car...

    Premium | 546 Words | 2 Pages

  • Case Study of Zipcar

    Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting, short case about how a new type of...

    Premium | 754 Words | 3 Pages

  • Essay

    Zipcar Business Model Analysis As on of the world’s largest car-sharing and car club services, Zipcar is a successful ,which has 730,000 members and offers 11,000 vehicles through out the world. With a value proposition of that the company and customer can gain benefit from each other. Zipcar developed...

    Premium | 474 Words | 2 Pages

  • Zipcar Case Analysis

    1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size, values and culture always possess some challenges along with benefits. 3 potential challenges...

    Premium | 793 Words | 3 Pages

  • Entrapment

    in the case Anita’s care was nt returned to before she needed it, it is likely Zipcar can get another car for her. Furthermore, the high BDI and CDI for the area show that Zipcar’s market is doing very well there. Zipcar may want to focus its marking efforts in New Jersey. The figures show that New...

    Premium | 774 Words | 5 Pages

  • Sustainable Car Uses

    decided to travel by car (zipcar). However, there are greener ways for you to reduce your carbon footprint while commuting to work or going places. Using a car sharing programs such as Zipcar will allow for an individual to decrease the amount of driving they do daily. Zipcar is a program that allows...

    Premium | 1053 Words | 3 Pages

  • Zipcar

    Zipcar Executive Action Summary Zipcar has a challenge beyond profitability. It needs to innovate in two ways: technology wise, and consumer service wise. As of September 2000 Zipcar has managed to start operations and gain subscribers in a constantly increasing rate. However we will analyze some...

    Premium | 770 Words | 3 Pages

  • Zipcar

    1.- Zipcar was founded by Robin Chase, CEO of the company, and her cofounder Antje Danielson. Both, Chase with her knowledge in business and management and Danielson with her car experience and connections in the car industry, developed a business plan, got financial support and started Zipcar. But...

    Premium | 404 Words | 1 Pages