• Green Marketing
    ) Evolution of Green Marketing 3) Why Green Marketing? 4) Adoption of Green Marketing 5) BENEFITS OF GREEN MARKETING 6) PROBLEMS OF GREEN MARKETING 7) MIX OF GREEN MARKETING 8) Strategies 9) CaseStudies of companies using green marketing 10) Concluding Remarks 11...
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  • Zipcar
    Zipcar: “It’s Not about Cars – It’s about Urban Life” Zipcar’s service is the benefit of having a car, without actually owning one yourself. Zipcar first started out with the focus on the green-minded customers using promotional pitches such as “We <3 Earth.” It wasn’t long before CEO Scott...
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  • Zipcar
    Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms, companies that currently supply cars to car-sharing businesses (such as Volkswagen), and new start-up car-sharing ventures. As Zipcar is operating in only Boston, there are...
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  • Entrapment
    Anita because the high BDI value for MA shows that the brand is doing extremely well in the area and will likely be the most abundant provider in this location. Thus, in the case Anita’s care was nt returned to before she needed it, it is likely Zipcar can get another car for her. Furthermore, the...
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  • Zipcar
    Zipcar Executive Action Summary Zipcar has a challenge beyond profitability. It needs to innovate in two ways: technology wise, and consumer service wise. As of September 2000 Zipcar has managed to start operations and gain subscribers in a constantly increasing rate. However we will analyze...
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  • Strategic Mgmt
    ZIPCAR Case 1. Who are Zipcar’s primary stakeholders, and what are their particular interests? Zipcar’s primary stakeholders include their internal claimants, which are the executives and employees such as Scott Grffith; chairman and CEO, Steve Case; board of director, Ed Goldfinger; CFO, and...
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  • Case Study of Zipcar
    Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting, short case about how a new type...
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  • Zipcar
    FRANCES X. FREI Zipcar: Influencing Customer Behavior Do No In Brookline Sal Fishman glanced nervously at his Iron Man-branded “expedition” watch as 3:30 pm approached. He was confident that the watch had helped him communicate vitality and focus during his two-hour interview with...
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  • Zipcar
    Introduction Zipcar is a car-sharing organization that offers motor vehicle services to its members. This organization was started in January 2000 by Robin Chase and Antje Danielson. The current Chief Executive officer and Chairman of Zipcar is Scott Griffiths. The company has its...
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  • Zipcar
    1.- Zipcar was founded by Robin Chase, CEO of the company, and her cofounder Antje Danielson. Both, Chase with her knowledge in business and management and Danielson with her car experience and connections in the car industry, developed a business plan, got financial support and started Zipcar...
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  • Sustainable Car Uses
    . Transportation sources account for about 29% of total U.S. greenhouse gas emission and is continuing to steadily grow as more people decided to travel by car (zipcar). However, there are greener ways for you to reduce your carbon footprint while commuting to work or going places. Using a car sharing...
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  • Zip Car Performance Analysis
    PACCOUNTING AND FINANCIAL ANALYSIS Zipcar is expanding rapidly since it was established in 2000. According to its latest 8-k form, for the 2012 first quarter, revenue increased 20% to $59.1 million compared to $49.1 million in the prior year period. Revenue growth resulted primarily from a 23...
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  • Zipcar Case: Influencing Customer Behavior
    ZIPCAR CASE: Influencing customer behavior By offering car sharing, Zipcar offered a different way other than rental, car ownership or taking taxi with competitive advantage of low cost, service speed and convenience. Zipcar targets at people groups similar as car rental companies, specifically...
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  • Zipcar Business Model
    1. How is Zipcar’s business model different from its competitors? First, Zipcar has a very user friendly website and app that allows customers the ability to find a car within a short distance, choose which model of car he wants, and reserve the car. When a car is rented through Zipcar, the...
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  • Zipcar Case Study
    Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a...
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  • Zip Car
    1. Executive Summary Zipcar, a self-service car company with the largest active membership base of any car-sharing service in the United States, is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time...
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  • miss
    Ll [2010] Marketing Plan: Zipcar in China Julia Crofts, Andrew Haas, Julio Rios, Hyeon Seong Jeong Marketing from a Global Perspective April 15, 2010 Table of Contents Executive Summary...
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  • Zip Car
    States, a Massachusetts based car-sharing company Zipcar is the industry leader with over 400,000 users in 13 major cities, and 150 college campuses. Zipcar mainly operates in urban areas and in college towns where car ownership is lower and parking is expensive and/or limited. People are enjoying...
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  • Zipcar
    An Introduction to Car-sharing & Zipcar Back in 2000, in lieu of overcrowding in the US car rental market, Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per...
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  • Zipcar Case Analysis
    1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size, values and culture always possess some challenges along with benefits. 3 potential...
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