2. Zara’s product cycle was much better than its competitors. Zara was able to originate a design and have finished goods in stores in 4-5 weeks for entirely new designs. The industry model was 6 months for design and 3 months for manufacturing. Zara produces 11‚000 items a year as compared to 2‚000-4‚000 by competitors. 3. Zara’s quick product cycle created a sense of scarcity and a “buy now or miss it” mentality among customers. Zara shoppers visited the chain 17 times a year‚ compared with an
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By Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad‚ women‚ men‚ children that likes fashion and is sensitive to fashion. Q6 .Who are the customers‚ and what product/ service attributes do they consider important? The target market is very broad‚ Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities‚ with mid range income‚ a young‚ educated person that likes
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Technology (IT) play in enabling Zara’s counter-intuitive strategy quite opposite to this conventional wisdom? Could the firm have executed its strategy without the help of IT? Why or why not? Answer: IT plays an important role in the success of Zara. It is crucial in the processes of: "DATA GATHERING"‚ "DESIGN" AND "MANUFACTURING AND LOGISTICS" Zara’s store managers lead the intelligence-gathering effort that ultimately determines what ends up on each store’s racks. Armed WITH PERSONAL DIGITAL
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orry‚ Zara. Gap’s Got Game. by Liz Gunnison Aug 12 2008 The Spanish company eclipses Gap as the world’s biggest specialty retailer‚ but on closer inspection... A Zara store in China. The chain’s owner‚ Inditex‚ surpassed Gap Inc. as the world’s biggest specialty retailer in the second quarter. But the lead may already have vanished. Image: epa/Corbis Based on first-quarter results‚ Zara International of Spain has closed the gap on Gap Inc.‚ becoming the world’s largest fashion retailer by
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The company I will talk about for this paper is eBay. eBay is the world ’s online marketplace; a place for buyers and sellers to come together and trade almost anything. With more than 97 million active users globally‚ eBay is the world ’s largest online marketplace‚ where practically anyone can buy and sell practically anything. Founded in 1995‚ eBay connects a diverse and passionate community of individual buyers and sellers‚ as well as small businesses. Their collective impact on ecommerce is
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International Economics‚ Vol George‚ A. (1998)‚ “Li & Fung: beyond ‘filling in the mosaic’‚ 1995-1998”‚ Manuscript no Han‚ S. (2003)‚ The Korea Textile News‚ 6 March (in Korean)‚ available at: www.ktnews.com (accessed 19 May 2003). Ipsos reid (2002)‚ “Internet use continues to climb in most markets”‚ 10 December‚ available at: www.ipsos-reid.com (accessed 22 March 2003). Jin‚ B. and Koh‚ A. (1999)‚ “Differences between South Korean male and female consumer in the clothing brand loyalty formation process:
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ZARA Income Statement Period Ending: 2012 31/12 2011 31/12 2010 31/12 2009 31/12 Total Revenue 82.98 78.19 89.69 76.7 Revenue 82.98 78.19 89.69 76.7 Other Revenue‚ Total - - - - Cost of Revenue‚ Total 60.29 56.72 59.02 52 Gross Profit 22.69 21.47 30.67 24.7 Total Operating Expenses 77.61 73.35 74.12 63.51 Selling/General/Admin. Expenses‚ Total 3.69 3.24 3.96 3.56 Research & Development - - - - Depreciation / Amortization 13.63 13.38 11.14 7
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Executive Su Zara is a Spanish clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera. Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 324 of them in Spain with the headquarters in La Coru;a. During 2007 it opened 560 stores across the group. Zara is committed
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Module Booklet Group: Edexcel HNDB –G5‚ WH Module: Unit 30 – Internet Marketing Module type: Optional Module Code: D/601/1102 Module Credit: 15 Teaching Period: (15 weeks) Level: 5 Contact Hours: ((15*3) =45+ (6*3=18) =21=63 Lecturers: 15 weeks Revision Clinic: 3 week Feedback and Assignment Guidance: 3 weeks Module Leader: Andrew Wiggan Lecturer: Andrew Wiggan Start date: 29/09/2014 Day: Tuesday Time: 10:00 AM – 1:00 PM Room: 1301 / Computer Lab Term: September 2014 –March 2015 CONTENTS
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Describe the role internet marketing has within a modern marketing concept: Internet marketing is the promotion of products and services using the Internet. Lower Costs‚ Products and services and international customers are its main advantages. This Type of marketing also keeps digital customer data management and electronic customer Relationship management (ECRM)‚ which are widely used in businesses today. Different types businesses have benefited from internet marketing when it comes to cost
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