THE CLIENT BRIEF A best practice guide to briefing communications agencies Joint industry guidelines for young marketing professionals in working effectively with agencies FOREWORD “FORGET‚ JUST FOR A MINUTE‚ THAT YOU ARE BRIEFING AN AGENCY. INSTEAD‚ PRETEND YOU ARE STANDING ON THE BANK OF A RIVER ABOUT TO BUILD A BRIDGE.” Around you are architects‚ builders‚ all sorts of different experts that you have hired to help you. They might all come from different specialist companies
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How to write an annotation (http://legacy.earlham.edu/library/content/resources/writing/annotations.html) An annotation is a brief summary of a book‚ article‚ or other publication. An abstract is also a summary‚ but there is a difference between the two. An abstract is simply a summary of a work‚ whereas the purpose of an annotation is to describe the work in such a way that the reader can decide whether or not to read the work itself. The following points provide guidance for writing annotations
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4*(1/x)=(5/2)*(1/x)+3 4/x=(5/2x)+3 (8/2x)=(5/2x)+3 (8/2x)-(5/2x)=3 (3/2x)=3 x=1/2 The answer would be x=1/2 3. John had $30‚000 to invest. He invested part of this money in bonds paying 12% annual simple interest and the rest of the money in a savings account giving 4% annual interest. At the end of the year‚ he received $2‚400 as extra income. How much money did John place in each investment? .4x+.12(30000-x)=2400 .04x+.12(30000)-.12x=2400 .04x+3600-.12x=2400 .12x-.04x+3600=2400 .08x+3600=2400
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“Describe the physical‚ intellectual‚ emotional and social development for each of the life stages of an individual.” Definition of physical “Of or relating to the body as distinguished from the mind or spirit” definition of intellectual “A person possessing a highly developed intellect.” definition of emotional “A mental state that arises spontaneously rather than through conscious effort and is often accompanied by physiological changes; a feeling” definition of social development “Pattern
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Individual Analysis Paper There are many factors that influence and guide the registered nurse (RN) in her daily nursing practice. These factors include state laws‚ professional requirements and responsibilities‚ and personal belief systems and values. All factors work together to provide competent‚ safe‚ and quality care for society as a whole. It is vital that the RN possess both awareness and understanding of the important role these factors play in his or her daily practice. The Scope of
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Bamzi Individual happiness is important. In most cases we are not sure what to do when faced with certain situations that require us to choose. In cases like these‚ we are torn between choosing what makes us happy‚ and what the right thing is‚ in the eyes of other people. Many people would say that we are selfish if we chose something that made us happy‚ over something that satisfies and makes our families who are more people happy. The principle of utilitarianism‚ which demands individuals to base
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PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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Describe two major ways in which a company can grow. Give examples to illustrate the two ways of growing. Every business owner remembers how it started its business and how it evolved naturally‚ as well as‚ the work ones put to find the right resources in order to improve it. Each of business companies at a certain point will ask itself whether the market it is serving its needs and if there are any other opportunities. What Davis Group was considering in its strategy was to study the three main
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Second‚ check the inventory account. After we sort and count the inventory‚ we want to make sure that whether our accounts are correct. And then we have to options‚ first the account has some mistake‚ and then fix the account. Second‚ the account has no mistake; we can do the next step. Third‚ check the sale account‚ after we make sure that the inventory’s account is correct. We should check the sale account. Affirm the entire bill was in that account. Whether some people take the goods
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People can vote usually only once every four or five years. They do not vote on any issues. They just elect their so called representatives who then until the next elections have no obligations by law and little incentives to base their decisions on individual issues on the wishes on their electorate. They hardly ever bother to consult them on their stands on various issues. Therefore‚ legislative bodies composed of such "representatives" act in a very dictatorial manner between the elections. The only
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