THE TRIPOD - WOMEN‚ ADVERTISING AND MEDIA Ms. C. Shalini Head‚ Department of Commerce(Marketing Management) M.O.P Vaishnav College for Women(Autonomous) ‚ Chennai-600 034 Tamil Nadu‚ India & Dr. Lalitha Balakrishnan Head‚ PG Department of Business Administration M.O.P Vaishnav College for Women(Autonomous) ‚ Chennai-600 034 Tamil Nadu‚ India THE ‘WHY?” OF ADVERTISING: Advertising has very powerful influence on the content of most media that is available to the public audience
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Sexualisation is to make something sexual in character or quality‚ or to become aware of sexuality‚ especially in relation to men and women. Sexualisation is linked to sexual objectification and has been dismissed by some as no more than yet another moral panic about youth and sex. However‚ it is striking that the term appears to have helped stimulate feminist activism‚ speaking in some way to the experiences of young people. Building from a history and analysis of the term‚ there is a proposal that
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Representation of women in the media: specifically objectification and the male gaze Whether you’re at the movies‚ watching television‚ or reading a magazine‚ you’re constantly being bombarded with carefully constructed images and representations in virtually everything you see. Set pieces designed to catch your eye‚ witty slogans‚ engaging dialogue‚ different and specific representations of each gender. Yes‚ within different media forms‚ there is a stark contrast in the portrayals of men and women. For example
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neglected person in America is the black woman." As a group‚ black women have not fared well in the media‚ specifically in the television and film industries. With minimal role diversification in the visual depictions of black women in films‚ stereotypes of black women from the 20th century carries over to the next generation creating false ideals of what the black women represents. The media persistence in presenting black women in substandard roles of the oversexed jezebel‚ the prostitute‚ the
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Poisoned by the Media : The Objectification of Women In the media Historian/moralist John Emerich Edward Dalberg Acton otherwise known simply as Lord Acton once said‚ “Power tends to corrupt‚ and absolute power corrupts absolutely.” Power today comes in a new form‚ and its expression is clearly reflected in the media with its unending capacity for hegemony. With many societies being deeply rooted in the patriarchy and hegemonic masculinity‚ the media‚ with its power to permeate its views into
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CHALLENGES OF MEDIA WOMEN IN NIGERIA By ANIMASHAUN Rofiah‚ Olateju IFRA- Research Fellow‚ Peace and Conflict Studies Programme‚ Institute of African Studies‚ University of Ibadan‚ Ibadan‚ Nigeria. rofiatanimashaun@yahoo.com[->0] +234-8038-8166-28 +234-8051-3756-70 Abstract Recent survey shows that the number of women venturing
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The Effect of Media’s Portrayal of Women Today‚ the media plays an important role in our society. It is a big component of our everyday lives because we are continuously exposed to it through different means such as the Internet and television. Although media has its positive aspects‚ one of the damages it generates is the objectifying‚ undermining‚ and idealization of women’s image. We see this present in many advertisements and commercials
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Eng- 100 28‚ Nov‚ 2012 Mass media Effects on women Advertisement put adverse impact on women’s these could be internal or external. Internally when women watch ideal or thin images of models in advertisement then they feel very unattractive compare to the models in commercials. They feel lower self-esteem and self-concept in them and it generates anxiety or depression in women. According to article” negative body image is associated with poor self-esteem
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controlled industry it is difficult for women to receive help from governing bodies. Female sport is marginalised compared to male sport‚ largely due to the sexualisation of the athletes themselves. Professionally they are receiving very little media coverage in comparison to males and in an amateur sense; females are being stereotyped as a result of the images of ‘athletic’ sexualised women displayed in magazines such as Zoo‚ Sports Illustrated and Alpha. The media has evolved female sport into sexually
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The main purpose of this essay is to discuss the omnipresent issue of women ’s portrayal in the media by studying the effect of the television series Buffy The Vampire Slayer. Buffy The Vampire Slayer is an American television series which aired from 1997 to 2003 following a young girl (Buffy Summers) who is chosen to be a vampire slayer and confront the dark forces in her fictional world. However‚ what made this particular series interesting was the fact it was augmented with an astute example
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