28, Nov, 2012
Mass media Effects on women Advertisement put adverse impact on women’s these could be internal or external. Internally when women watch ideal or thin images of models in advertisement then they feel very unattractive compare to the models in commercials. They feel lower self-esteem and self-concept in them and it generates anxiety or depression in women. According to article” negative body image is associated with poor self-esteem, anxiety about social evaluation, public self-consciousness, depression, and sexual inhibition” (Choate 2005).”Images of models which have been digitally altered are causing more than two thirds of women who suffers low confidence about their bodies”(newspaper 2009) .Also, after viewing an advertisement featuring an improving product consumers valued themselves less positive than after seeing these products when they appeared without the advertising context, but the effect was different when the items were problem-solving products.,” the authors concluded that the ads for beauty-enhancing products underestimate their attractiveness level, thus lowering their self-esteem”( Trampe and Siero ). And even if in advertisements there were no models, the consumers had a tendency of comparing themselves to the image of the advertised product. “The researchers found that women's reactions to the advertisements depended on their own weight and the weight of the models in the images. Average-weight women displayed lower self-esteem when they viewed moderately heavy models as opposed to moderately thin models, and when they viewed extremely thin models as opposed to extremely heavy models”( Rhonemus 2009. “Implicit self-esteem predicted anxiety displayed in behavior, but not self-ratings of anxiety” ( Hetts and strude 2012). Moreover, advertisement also make women addicted of drugs .Because of lower self-esteem women get drugs to reduce their anxiety. ). Lower self-esteem creates complex in women for her own image which gives birth to anger in women’s heart and anger can take women toward suicide. The media is the ease in which women can disseminate so much unregulated information. “Evidence suggests that people automatically compare themselves to everyone they encounter and, subsequently, correct for the similarity or relevance of the comparisons if they have sufficient cognitive resources to do so” ( Hetts and strude 2012). Advertisement create insecurity in women about their selfimage and to hide their insecurity women start drinking alcohol. Advertisements create starvation and forbid women to eat what they want .” relentless ads promote addictions to children and to women and girls who are struggling to control their weight and repress their anxiety in a culture that prizes submissive starvelings”(kilbourne2012). Advertising provokes insecurity and isolation, then offers alcohol, cigarettes, junk food and diet scams to deaden the pain it encourages. Because nicotine is very addictive drug.” it create lung cancer in women. Women now get lung cancer at the same rate as men, and it buries more of us than breast cancer. "`Alive with pleasure!' says a cigarette ad, which certainly beats `Dead with cancer!' as a slogan”(kilbourne2012).Advertisement of tobacco show the diet schemes which manipulate women to use that drug for losing their weight. women, forget the harms of drugs like tobacco and other fat go medicines and using nicotine in diet which decrease starvation and that become the cause of sickness or suffer from chronic diseases. “Advertising intensifies society's message that females must be cut down to size, literally and figuratively”(kilbourne 2012). “ The average teenage girl spends 31 hours a week watching TV, 10 hours a week online, and 17 hours a week listening to music. With that much time spent doing these things it’s a safe assumption that the media has a huge influence on...
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