2013:36-46 ISSN 2319 – 7285 CONSUMER BEHAVIOUR ON CONSUMER DURABLES WITH REFERENCE TO BIJAPUR DISTRICT MR. PARAMANAND DASAR*‚ DR. S.G. HUNDEKAR** & MR. MALLIKARJUN MARADI*** *Research Student‚ Research and PG Dept. of Commerce‚ Karnatak University‚ Dharwad‚ Karnataka. **Professor Research and PG Dept. of Commerce‚ Karnatak University‚ Dharwad‚ Karnataka. ***Teaching Assistant‚ PG Centre Rani Channamma University‚ Bijapur‚ Karnataka. Abstract Consumer is nerve centre of the modern marketing
Premium Marketing
Emergence of English as a world language The need for a global link language Prof. Anil Sarwal[1] The primary means of communication among the peoples of the world is language. According to a well known linguist‚ Frank Palmer[1]‚ the difference between human beings and animals is poorly described by the label homo sapiens (man with wisdom). He questions what do we mean by wisdom? Anthropologists describe man as a tool maker‚ but even apes are known to be able to make primitive tools. In fact
Premium English language
A Study of Consumers Behaviour towards Purchasing Decision of Car Mrs. Apurva Jain Assistant Professor‚ Department of Management‚ (MBA Programme)‚ Shrimad Rajchandra Institute of Management & Computer Application‚ Uka Tarsadia University‚ Bardoli apurva.jain@utu.ac.in 94277337227 Abstract: Consumer behavior represents the study of individuals and the activities that take place to satisfy their realized needs. That satisfaction comes from
Premium Marketing Cognition
[pic] Questions: 1) What are the advantages of entering the global market? • The advantages of global market we can introduce our product by using advertising: ➢ Economies of scale in production and distribution ➢ Lower marketing costs ➢ Power and scope ➢ Consistency in brand image ➢ Ability to leverage good ideas quickly and efficiently ➢ Uniformity of marketing practices ➢ Helps to establish relationships outside of the "political
Premium Marketing
ERIC J. ARNOULD and CRAIG J. THOMPSON Consumer Culture Theory (CCT): Twenty Years of Research Past 20 years: Flurry of Research and studies abot aspects of consumption. CCT presents a non-exhaustive overview about consumption and marketplace behavior: A family of theoretical perspectives that address the dynamic relationships between consumer actions‚ the marketplace‚ and cultural meanings. Culture is not seen as a homogenous system of collective meanings‚ way of life and unified values (
Premium Marketing Sociology Culture
A useless product or item can be anything. If you’re thinking of all the products that you see on television like our biggest one “As seen on TV” or other infomercials that are selling products. Some of these products are useless to me but I can understand people trying to invent the silliest things‚ but sometimes those silly things are what people buy. I personally find a certain product not in hygiene standards like the wax vac‚ whatever happened to regular q-tips. From sunglasses to kitchen
Premium Mobile phone Invention
Executive Summary To survive in the global and competitive business environment‚ it is essential for a company’s to vconduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Orange’s oPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony‚ Compaq and Dell have a significant impact upon Orange’s
Premium Marketing
“Global Consumer Culture is a beguiling illusion that completely glosses over the hard realities of national‚ ethnic and religious differences. It is therefore a dangerous fiction for the marketing manager to engage with.” Discuss‚ with examples. Introduction Globalization has made a more variety of products available for all consumers. In this sense‚ globalization increases differences‚ rather than generate homogenization (Lee & Usunier‚ 2009). Moreover‚ global influences are adapted to local
Premium Culture Brand Marketing
Global Market The Callaway Golf might have pros and cons if they prefer either to use of a global marketing or multi-domestic marketing. The Callaway Golf can have a big market in worldwide which may increase the amount of its revenue. Moreover‚ the products of Callaway can be known by people around the world‚ especially who interested in golf. By using the global marketing approach to marketing for Callaway‚ the company may have no problem in producing and distributing its products to other countries
Premium Marketing Marketing research United States
Business ethics issues and conflicts are all about relationships. Consumers‚ suppliers‚ investors‚ employees‚ government agencies or any others that have a claim or stake in any aspect of a business can be regarded as stakeholders (Ferrel et al. 31) These stakeholders have a huge influence on the success of a business because they define substantial ethical issues in business. They also have the ability to withdraw the resources a company needs in order for it to survive. Therefore a company’s relationship
Premium Product liability Consumer protection Business