Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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This essay‚ published by The New York Times and written by the journalist Claire Cain Miller‚ establishes a counter argument for the position that many people have taken on the issue of the gender pay gap. Miller and Harvard labor economist‚ Claudia Goldin‚ established the view that the pay gap is because of gender and not because of comparisons between the different jobs that males and females take. Being informed is essential to finding solutions for an issue and in this essay Miller informs her
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7 Cs of Communication Presented by 1 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL Ad of Choice Fevicol The Ultimate Adhesive 2 © 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL Clear & Concrete Clarity Purpose and the message to be delivered is clear There are no multiple ideas or messages Easy for people to understand and comprehend the message People doesn’t have to make any assumptions or there is no ambiguity in overall messaging Concreteness There
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Oloyede Emmanuel Mrs. Bell AP English Literature and Composition 18 September2014 John Smith’s Credibility as an Author John Smiths writings are not credible. There are too many parts in his recordings that do not make sense that lead me to my decision. The accounts of Pocahontas are a major factor that many say make Smiths works not credible. When John Smith was kidnapped by the King of the Powohatan Tribe‚ Pocahontas’ dad‚ they were about to kill him then and there. Side note: they kidnapped
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Action research Introduction Action research is basically learning by actions .It is where a group of people spot a problem‚ make an effort to resolve it‚ see how fruitful their efforts were‚ and if not pleased‚ attempt once more. Action research design is the step by step ways of handling an action research problem. Discussion Components of Action Research Design I. Problem formulation- This involves defining a problem and narrowing it down to a small number of queries to be answered e
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The site’s credibility makes it a good source for a student to use when writing a cause/effect paper. Student Last Name 2 One of the most important factors in determining if a website is credible involves assessing the website’s author. “Bullying in School: The Traumatic
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posting of messages without identifying the publishers. As long as someone has the internet-enabled devices‚ he can edit and change the messages in the website. Wikipedia is one of the tools that no need to confirm the identities of the contributors. Moran (2011) mentions that Irish student Shane Fitzgerald posted a fake quotation on the Wikipedia article about deceased French composer Maurice Jarre in March 2009. However‚ several major newspapers used the fake quotation as a reliable source and published
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this topic on the World Wide Web for information. However‚ you can be confused when seeing the vast number of websites and the many possible ways of locating the information. In the following essay‚ I will present some criteria to evaluate the credibility and reliability of the materials that I have taken from three web pages about this topic. At first‚ I had opened page Google.com and then typed the key words: “How to prepare for a job interview”. I found about 52.100.000 results which are relevant
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simple desert handyman. Wikipedia is the largest and most popular general reference work encyclopaedia on the internet with an estimated 365 million readers worldwide‚ while it is also recognized internationally with a vast selection of languages to express the website’s multilingual diversity. (Wikipedia) With such a great reputation‚ Wikipedia still manages to prove C. S. Lewis’ quote completely incorrect by expressing the fallacies strewn across the internet. Wikipedia was founded and developed
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skillfully uses to create a strong effective essay. Lamkin uses logos‚ or appeal to logic‚ by using effective and valid evidence‚ such as statistics and observations of credible source. By doing this Lamkin establishes the problem‚ and gives credibility toward an effective essay. On the other hand he creates balance by using an opposing solution from a credible source. Lamkin states “34 percent of university’s undergraduates have used stimulants like Ritalin and Adderall as study aids” (640). By
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