Business & Corporate Strategy Case Study Competition in Video Game Consoles: The State of The Battle For Supremacy Julie Petitdemange MGE – 2ème Année 24/11/2010 Ecole de Management Strasbourg I. Analayse the Industry of Video Games History: The video game industry grew in prominence with the 1985 introduction of the Nintendo entertainment system and was well into battle for supremacy among third generation consoles in 2008. The development of video games began in 1947 with the introduction
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Gaming Consoles The 2012 E3 Expo introduced gamers around the world to the newest projects and games under development. However‚ there was nothing announced about the next generation of consoles. As the current Xbox 360‚ Playstation 3‚ and Nintendo Wii get older‚ many fans have begun to question when we’ll see new systems developed and released‚ and with those questions come expectations. Here’s a look at three expectations that I have for the next generation of video game consoles: Have the accessories
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Was another disruptive innovation5 the “large factor” that Satoru Iwata referred to? Did Nintendo do all the right things before the launch of 3DS? Even if it did‚ as Satoru Iwata said‚ this might not guarantee success. Back in 2006‚ the Nintendo Wii disrupted the video game industry‚ and in the following years‚ Nintendo was disrupted by 1 Nintendo Press Release (28 July 2011) “Nintendo 3DS Price Drops to $169.99‚ as Great Value and New 3D Games Come Together”‚ http://www.nintendo.com/whatsnew/detail/fttgI7OsQIB1tZqRMa5CtT45KLrmNkAY
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expensive‚ the cost of the video games is increased as well. In order to fulfill the customers’ need‚ company has to make more attractive and complex games and this will cost a lot and take time also. 2. Target market limitation When the Wii came out‚ Nintendo focused on both expert players and occasional gamers. This can extend the market well. But Sony and Microsoft didn’t recognize this point‚ so they fell behind. 3. Traditional model of development of products Traditional
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gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they different? To turn around the sales of PS3‚ Sony should upgrade and go more details of interesting games‚ spotty support for PS2 games and uninspiring online capabilities to capture the interest of the consumers. In the market
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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march 2005) Analyzing Apple ’s Threat to Sony‚ Nintendo by Brian Caulfield‚ 29/09/2009 Competitive Strategy in Game Consoles by Jay Conrod‚ Klimka Szwaykowska‚ 7/03/‚ 2007) Iwata‚ S Hall‚ K. (16 November 2006) “The Big Ideas behind Nintendo’s Wii”‚ Business Week (accessed 25 June 2008) Bower‚ J.L Sanchanta‚ M. (26 September 2007) “Nintendo Market Cap Rockets”‚ Financial Times
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Responding to Wii PESTEL analysis PESTEL analysis for the game console industry in 2008 The key developments in the industry post-2008 are Increase the market share of software (based on third-party developers) During the 2007 ‚ the market share of game console industry is ocuppied by Sony‚Nintendo‚Microsoft. Ats he cosole market is saturated‚the competition will be fierce in software based on third-party developers. Release new
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Sony Computer Entertainment History and SWOT Analysis By Seon Wall‚ Daniel Bates and Christopher Moore BSc (Hons)in Entertainment Systems The Entertainment Industry Declaration I declare that the work which follows is my own‚ and that any quotations from any sources (e.g. books‚ journals‚ the Internet) are clearly identified by the use of single quotation marks for shorter excerpts and indented italics for longer quotations. All quotations
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cuts to game consoles every six to twelve months as production costs decrease‚ and there is a constant “console war” going on. As soon as a console is released‚ a new one begins R&D. Nintendo announced they will unveil their successor to the Wii (The Wii U) at E3 this year‚ and the spec information for Sony’s forthcoming console has started leaking to news media. Threat of
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