0945782 0923568 Term Paper Handelshøyskolen BI - Wii U Case Study - Exam code and name: EXC 2112 – Consumer Behavior Deadline: 11.12.2013 Place of study: BI Oslo Programme: Bachelor in Business Administration Table of contents Table of contents.................................................................................................................i Summary iii 1.0 Introduction 1 1.1 Present situation 1 2.0 Swot analysis 2 2.1 Strengths 2 2.1.1 Unique features 2 2.1.2 High
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(Nintendo Entertainment System). Since then the company has been an industry leader in new software and game system development. Their latest game system is called the Wii. The Wii has enjoyed extraordinary success since its introduction in 2006. This SWOT analysis will focus on this new game system. SWOT AnalysisA SWOT analysis is a strategic planning method used to evaluate Strengths‚ Weaknesses‚ Opportunities and Threats. (""‚ n.d.)Key Strengths:Its uniqueness: When first introduced the concept
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Nintendo has pursued a fundamentally different strategy and business model with the Wii console than that of its competitors‚ the Microsoft Xbox 360 and Sony PlayStation 3. The heart of Nintendo’s strategy was the assumption that consoles do not necessarily require leading-edge power and performance. This is a radical stance since the gaming industry traditionally competed on technological performance‚ graphic quality‚ and game realism: factors valued primarily by die-hard gaming fans. Nintendo shifted
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Total software revenue has declined only 6.7% this year. This is because consumers are buying slightly more expensive games. During January to May in 2009‚ the revenue of Wii increased 10%. Meanwhile the PS3 has increased only 8%. The change in the first 5 months of 2010‚ PS3 has taken up every bit of market share ceded by Wii. The article has used following economic concepts: 1) Demand and Supply 2) Substitutes 3) Price Elasticity 4) Market Structure Definition Demand and Supply (1)The
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Audit Report: Marketing Plan and Situation Analysis for Nintendo Wii Wii’s Macroenvironment The Nintendo Wii’s macroenvironment consists of many components that the company has been able to successfully use to their advantage. They have developed a product that has completely revolutionized the gaming industry. Nintendo has done their research‚ and managed to expand their target market to people who would never think about gaming. They have successfully produced a product that almost
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promotional strategy will be based on the Wii Fit target audience and their goals. Personal Selling Personal selling consists of communicating orally with potential customers with the ultimate intention of selling the product. This will involve the retailers who carry the Wii Fit‚ primarily Target‚ Wal-Mart‚ Best Buy‚ HH Gregg‚ Toys R Us‚ and several smaller specialty gaming shops such as GameStop. The sales staff at these retailers must be educated on the Wii Fit system and games in order to be effective
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When the Wii came on the market there was and still is a high demand for them because it was something new and exciting that all the kids wanted one. The stores actually sold completely out of them which meant that the stores supply did not meet the demand for the Wii. Supply is the claim that other things equal the quantity supplied of a good rises when the price of the good rises. (Mankiw‚ 2007) Demand is the claim that other things equal the quantity demanded of a good falls when the price of
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Nintendo ’s Wii three main target consumer groupsNintendo discovered that in order to succeed in its business undertakings‚ it needs totarget different groups of consumers that are sure to earn them a substantial profit. Ittherefore purposed to intensify its promotion strategies to high earning individuals most ofwhom were young adults and therefore interested in video games. Their target customerscomprised of members of the armed forces that were mostly interested in golf‚ teachers thatmostly took
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The Marketing Strategy of Nintendo Wii The Wii is a home video game console‚ launched in the major global markets at the end of 2006. It is released by Nintendo‚ which is one of the most influential and reputable leading brand in the world’s game industry with age-old history‚ exclusive brand culture and loyal fans. Over the past few years‚ three main game companies have been vying for market share and sales in a highly competitive market: one is Nintendo’s Wii‚ which we will mainly focus on in this
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The new Wii U is criticized by some‚ but the cons are really insignificant things that are cherry-picked by fans of Playstations and other portable consoles. There are many pros to the new tablet-like device that Nintendo has recently developed‚ such as backwards compatibility‚ support for 3rd party games‚ online multiplayer‚ and a new style of gaming where only the player holding the Wii U can see a certain screen. The initial reaction of people who purchased a Wii U was confusion when seeing
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