A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the
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Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level‚ Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan‚ “ Connecting People ”‚ by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs‚ strong customer recognition and upholding
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Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow General Information Nokia’s India Operations Interesting Facts about Nokia Nokia Mobile Phone Categories Objectives Of The Study Research Methodology Data Analysis And Interpretation Findings Of The Survey Observations And Conclusion Bibliography 2 General Information Nokia Corporation is a Finnish multinational communications
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Oligopoly An oligopoly is an intermediate market structure between the extremes of perfect competition and monopoly. Oligopoly firms might compete (noncooperative oligopoly) or cooperate (cooperative oligopoly) in the marketplace. Whereas firms in an oligopoly are price makers‚ their control over the price is determined by the level of coordination among them. The distinguishing characteristic of an oligopoly is that there are a few mutually interdependent firms that produce either identical products
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Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later‚ Nokia’s handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia’s rise‚ and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born‚ inspired by the Nokianvirta river on the banks of which Idestam opens a second
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BSTR/349 ICMR Center for Management Research Emerging Markets Strategy: Nokia Life Tools for Rural Markets This case was written by Hadiya Faheem‚ under the direction of Debapratim Purkayastha. ICMR Center for Management Research (ICMR). It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2009‚ ICMR. All rights reserved. To order copies‚ call 0091-40-2343-0462/63
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Behind the Suit Have you ever been wondering what your life is about? And what it is for? Well‚ practically I don’t know. I don’t even know who I am‚ where I am‚ why I am here. All the people lied to me. All! Including my parents; I remember their lies but I blurry remember their face. Is my mom beautiful? What is going on? The truth is: I didn’t ever know. When I was 7 years old‚ I realized I am extremely different; I live in my grandmother’s house not in my parents’ house‚ not anymore. She is the
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In 2007‚ Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure‚ with a focus on offering innovative mobile broadband technology and services. In 2011‚ Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic
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stand-up comedy market structure in the 1980s can be characterized as an oligopoly “The structure of a market‚ thus how a market is functioning‚ “ is the concept behind the industrial organization theory”. The Industrial Organization (IO) theory is about‚ how a structure of a market has an influence on the strategy and decision making of a company.” 1 The theory therefore focusses on the market wherein the company operates and links the decisions of the company to the market. In the economic
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OPEC Oligopoly Chelsea Weber OPEC Oligopoly Organization of Petroleum Exporting Countries (OPEC) has been called many names; monopoly‚ oligopoly‚ cartel‚ or all of the above. Reading further will give information on to why OPEC is an oligopoly. To give you a brief background on OPEC‚ explain to you how OPEC acts like a cartel and of why OPEC is a successful oligopoly and cartel. Is OPEC a successful oligopoly? Some people refer to OPEC as a cartel which is another name for oligopoly. Some people
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