(308A) SALES MANAGEMENT & PERSONAL SELLING OBJECTIVES: 1. To provide an understanding of the concepts‚ attitudes‚ techniques and approaches required for effective decision making in the areas of Sales. 2. To pay special emphasis on the practising manager’s problems and dilemmas. 3. To develop skills critical for generating‚ evaluating and selecting sales approaches. 1. Introduction to Sales Management: Concept‚ Nature‚ Role of Sales Management in Marketing‚ Salesmanship‚ Specific Characteristics
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the selling day » 第五级 (3 poster&300 leaflets) Ø one poster in Dehavilland Campus Ø one poster in College Lane Ø the last one will be shown on selling day Ø 300 leaflets delivered one week before the selling day 13/06/2013 单击此处编辑母版标题样式 Process • 单击此处编辑母版文本样式 – 第二级 • Promotion • Selling in Dehaviland Campus • plan small games to attract people Ø 第三级 – 第四级 Ø some discount Ø final » 第五级 sale • Summarize the sales result that night 13/06/2013 Marketing 1
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The best way to travel is in a group led by a tour guide. Use specific reasons and examples to support your answer (essay) There are two opinions for the question. Some people think it is better to travel in group with a tour guide‚ some others think that it is better to travel alone or in a small group without a tour guide. I am from the second ones. I think that when you find out something what deserves your attention the thrill will be bigger. Just the fact that you are almost alone in
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to enter into merger/acquisition arrangements with other relatively smaller banks thus taking the advantage of economies of scale to reduce cost of doing business and enhance their competitiveness locally and internationally. Mergers and acquisitions represent the ultimate in change for a business and it is expected to add value to the business. No other event is more difficult‚ challenging‚ or chaotic as a merger and acquisition. It is imperative that everyone involved in the process has a clear
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Personal Best 1. Mechanical Design Engineer Job Description: As a Mechanical Design Engineer / Project Engineer you would be responsible to lead in the design & implementation of custom automated packaging equipment that meets customer requirements. Projects vary from complex turn-key automation machines to simple cost effective machine improvements and upgrades. The ideal candidate will have experience with automated equipment‚ high speed mechanisms‚ tooling design and cradle to grave
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Are exams the best way to decide who the best students in a school are? Discuss. Exams. Every student wants to do well in them. Some work hard and burn the midnight oil while others resort to methods like cheating. Those who do well are always honored and seen as the best. Some say that exams are really the best way to determine who are the best students and feel grades should define a student. However‚ how accurate can we be in identifying who the best students are based solely on their exam
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The Selling Process Objectives Objections Why objections Types of objections Handling objections Closing the Sale When to close the sale How to close the sale Problems with closing the sale The Eight Steps of the Selling Process. Pre-Approach. Looking for customers and getting ready for the sale. Approaching the Customer. Greeting the customer face-to-face‚ or in the case of electronic sales‚ through a Live Discussion Thread or Live Chat.
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Dwyer-Tanner: Business Marketing‚ Second Edition Table of Contents Preface I. Business Markets and Business Marketing 1. Introduction to Business Marketing 2. The Character of Business Marketing 3. The Purchasing Function 4. Organizational Buyer Behavior II. Foundations for Creating Value 5. Market Opportunities 6. Marketing Strategy 7. Weaving Marketing into the Fabric of the Firm III. Business Marketing Programming 8. Developing and Managing Products: What Do Customers Want? 9. Business Marketing Channels:
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Campus the Cost Effective Way...…Brilliant 1/11/2011 Table of Contents Executive Summary 3 Brief discussion of product/service 3 Mission Statement 4 Marketing Objectives 4 Industry Analysis: 4 Industry Sales Trends: 4 Competition: 6 SWOT 6 Competitive Analysis 7 Customer Analysis 8 Four quadrants 8 Target customer: 8 Roles and job titles in buying center 8 Marketing Research 8 Survey Questions 8 Positioning: 9 Develop elements of marketing mix 10 Product Strategy
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SALES MANUAL FOR STRATEGICALLY PLANNING A SALES PRESENTATION This project focuses on developing a sales manual for selling a specific product. The effective sales presentation is built with a strategic plan. Every step of the sale‚ from the approach to servicing the sale‚ is carefully planned in advance. A well-planned sales presentation is not memorized. It is a logically planned outline that carries the salesperson’s own thoughts from one step to the next. This project will be your outline
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