Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for segmentation
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Context Executive Summary | 2 | | | Brief Description of Product and why its chosen | 3 | | | Marketing Segmentation | 4 to 6 | | | Comparison Between Honda & Hyundai | 7 | | | Honda Marketing Mix Strategy | 8 to 9 | | | Hyundai | 10 to 11 | | | Research Question‚ Research Objective‚ Research Variable | 12 to 13 | | | Literature Review | 14 to 17 | | | Hypothesis | 18 | | | Theroical Framewor | 19 | | | Methodology | 19 to 22 |
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of the most important questions we face today in our academic communities. Whether we should be persistent in our study of man’s triumphs and mistakes‚ or whether we should leave where we have come from and merely focus on where we are going. There are compelling arguments for both sides‚ but by far‚ the logical answer to this question is without a doubt. Yes. History is an incredibly important part of our daily academics. It is also an important part of this nation. One reason why we must study
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Books are very important to the development of a child because it not only helps them in school‚ but it also makes it easier for them to understand new subject matter. Reading is also important to an individual as it helps them to sort out relevant information from a pool of data that they may be presented with. It will also help a person to determine what they are interested in as they grow older. Books are important because they give us insight into stories and lives we otherwise wouldn’t be
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Rochelle Jones BC – 607: Leading from a Global Perspective Assignment 2.1 Spring‚ 2014 1) A large Japanese firm makes important decision by a so-called “nemawashi” consulting system which requires all internal stakeholders to review and sign the final decision. Research the concept online and compare the advantages and disadvantages of this decision making versus the vertical U.S. system. Describe specific situations when “nemawashi” could be advantageous and disadvantageous. The culture of
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Point of Purchase by V S RAMA RAO on NOVEMBER 22‚ 2010 With more than 80 percent of supermarket shoppers making their final buying decisions in the store‚ point of purchase activities by marketers assume an important role. An effective combination of good store layout and attractive displays can change a humdrum retail environment into one that not only is more exciting but also produces more sales. Special displays are used in stores in order to attract shopper attention to one or more products
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From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c.d.a.b.c
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WHY IS LEADERSHIP DEVELOPMENT IMPORTANT? O’ Connell‚ Patricia. (Feb 2010). How Companies Develop Great Leaders. www. businessweek.com - The Best Companies for Leadership report investing more time developing future leaders - The best-in-breed companies spend more time and money developing leaders - 22% of the Best Companies for Leadership spend 25+ days developing their top talent - Creates an environment that drives performance - Removes obstacles that hinder people
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Why is reselling the customer an important part of the confirmation after the adoption of an innovation? In general‚ innovation can explain as the development of new products or improvement of original goods which can fulfill more consumer needs.( Carol Stephenson‚ O.C.‚2011) The adoption of an innovation can increase the market share because of responding to more customers’ needs and also can establish a new market as the product range is expanded. Thus‚ it is important that more consumer perceive
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