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Marketing: Honda Civic and Customer Satisfaction

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Marketing: Honda Civic and Customer Satisfaction
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Executive Summary | 2 | | | Brief Description of Product and why its chosen | 3 | | | Marketing Segmentation | 4 to 6 | | | Comparison Between Honda & Hyundai | 7 | | | Honda Marketing Mix Strategy | 8 to 9 | | | Hyundai | 10 to 11 | | | Research Question, Research Objective, Research Variable | 12 to 13 | | | Literature Review | 14 to 17 | | | Hypothesis | 18 | | | Theroical Framewor | 19 | | | Methodology | 19 to 22 | | | Data Analysis | 23 to 34 | | | Limitation | 35 | | | Recommendation | 36 | | | Academic Purpose | 36 | | | Journal & References | 37 |

Executive Summary Ultimately, this report is reviewing about motor vehicle that is recognized in the auto market world that is Hyundai and Honda. Motor vehicle will be the product to be deliberate based on its dependent and independent variable within this report. These reports will intentionally based on the investigation the characteristic that influence the purchase and intention upon the two above brand that is Hyundai and Honda. Throughout the research and analysis, we are able to classifythe consumer relationship between the dependent variable that is purchase objective and independent variables that consist of the product quality, service quality, price, and customer satisfaction and purchase intention. Beside that, the report will discuss sampling target and size, population range and the methodology that will be used and discuss in the research project. Not only that, at the end of the project we will provide a recommendation for business and academic purpose for further research on the motor vehicle business. Not to mention also the limitation of the research process.

Brief Description Of Product And Why Its Chosen Our team, have decided to do a research on the two most popular selling motor vehicle in the worldwide auto market which is Hyundai and Honda. The reasons why we


References: Price In a study of automobile as mention by (Herrmann et.al 2007) that price does affect and have influence toward customer satisfaction
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