QUESTION 3 Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition‚ this firm‚ Coca-Cola faces intense competition hence it has to increase its market share by introducing new products
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Spanish Armada‚ or great fleet‚ as “the greatest naval force they had ever seen on the open seas.” But the expedition the Armada was on proved to be a tragic mistake—especially for the many thousands who lost their lives. What was its objective‚ and why did it
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The main reasons that the League of Nations was originally set up was to prevent war‚ encourage disarmament and as a way to settle international disputes through negotiation and arbitration. As stated by Wilson‚ ’This treaty is nothing less than an organization of liberty and mercy for the world’ (Foley 1969:129) The intentions of the League appealed to many countries‚ especially as they were still raw from the war and favourable towards pacifism. With the benefit of hind-sight it is easy to criticise
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Why did the 1905 Revolution fail? Liam Hunt When looking at why the 1905 revolution failed‚ we must first consider the state of affairs leading up to the revolution. One key event in the state of affairs was the separation of the Social Democrats who became known as the Mensheviks and Bolsheviks in 1903. This was because some members of the what was to become the Bolsheviks‚ wanted to have a violent revolution‚ whereas the other members wanted to wait until the capitalist stage of the Marxist
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Why did the Spanish Armada Fail? The Spanish Armada is the name given to the giant flotilla of Spanish warships send by Spain’s Catholic King Philip II in 1588 to destroy Protestantism England under Elizabeth- though hindsight would say otherwise‚ the aim of the Spanish Armada was not intended for an all-out confrontation with the opposing English fleet- but rather to escort the vulnerable barges in which the Duke of Parma (a well respected and experienced general who had been fighting against Dutch
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their replacements for the casualties and deaths of their main forces were the problem. The replacements troops were not properly trained. They were weaker and slower than their main forces. Also to add on to that‚ they never had any training with the new modern guns and could not pull of the plan with the strength and speed that was needed for the Schlieffen plan. However the speed that was needed for the plan was the railroads and trains. When the Germans invaded Belgium‚ the French and Belgians would
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Deception with Purpose: Pepsico’s Water Claims in India By India Resource Center and Community Resource Centre November 30‚ 2011 Pepsico‚ one of the largest food and beverage companies in the world‚ has begun claiming that it has achieved "positive water balance" in India‚ that it is "Giving Back MORE WATER Than We Take". Wonderful as it may sound‚ Pepsico’s claims of achieving "positive water balance" simply do not add up. The India Resource Center approached Pepsico in 2010 to question them
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in a three legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup‚ whether by accident or otherwise‚ producing a drink that was proclaimed “delicious and refreshing”‚ a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five
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http://www.npr.org/blogs/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years Why Coke Cost A Nickel For 70 Years by David Kestenbaum November 15‚ 2012 4:00 AM Listen to the Story Always Five Cents * 1905: An oilcloth sign. The Coca-Cola Company * 1907: Change receivers like this one were used at cash registers to hold change made for customers. The Coca-Cola Company * 1922: A print ad in the Saturday Evening Post. The Coca-Cola Company 1936: An ad highlighting
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Atlantic. In 1912‚ the RMS Titanic sank for a multitude of reasons and events. The hull malfunction made the Titanic break in two which in return‚ caused many deaths. The cracks‚ the booms‚ are all caused by some critical hull failures. The ship did indeed break in two which was due to a probable hull failure. A hull failure due to the slow sinking of the Titanic‚ a huge stress builds up. This stress concentrates on parts of the ship and that’s called a stress-concentration (Deitz). The stress
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