Why Are Marketing Channels And Intermediaries Necessary What Is The Most Important Function Carried Out By Intermediaries Why Why Do Channel Arrangements Sometimes Must Be Modified Over Time Give Essays and Term Papers
organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.
Why Are MarketingIntermediaries Used?
Whydo producers give some of the selling job to intermediaries? After all, doing so means giving up some control over how...
chosen a channel system, it must select, train, motivate, and evaluate
individual intermediaries for each channel. It must also modify channel design and
Selecting Channel Members
Companies need to select their channel members carefully because to customers, the...
you think Pepsi has time to take and fill
individual orders from households? Channel members like wholesalers and retailers
are useful because they are best at specific aspects of sales in their markets,
leaving the manufacturers to dowhat they do best—which is turn out the
you think Pepsi has time to take and ﬁll individual orders from households? Channel members like wholesalers and retailers are useful because they are best at speciﬁc aspects of sales in their markets, leaving the manufacturers to dowhat they do best—which is turn out the best possible product...
: True Page: 482 Level of difficulty: Medium
88. Channelarrangements once constructed need not be modifiedovertime.
Answer: False Page: 483 Level of difficulty: Hard
89. Companies need not plan and implement careful training programs for their intermediaries.
Answer: True Page: 483 Level of...
IntermediariesMost producers use intermediaries to bring their products to market. They try to develop a distribution channel (marketingchannel) to do this. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or...
give final cus- channels: What is the nature of marketingchannels and why are they important? tomers “so much to touch.” How dochannel firms interact and organize to do the work of the channel? What
Chapter 12 MarketingChannels Delivering Customer Value
problems do companies face in...
channel structure will inevitably ________ overtime.
36. Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy.
37. A conventional marketingchannel comprises a(n) ________, wholesaler(s), and retailer(s...
Products to give atarget market what it wants.
* Channel relationships must be managed
* Specialists make channel more efficient
* Prdouct market commitment- with all members focusing on the same target market at the end of channel and hsaring the various marketing fucntions in...
over the channel. Manufacturer-owned intermediaries include sales branches, sales offices, and manufacturers’ showrooms. Sales branches carry inventory and provide sales and service to customers in a specific geographic area. Sales offices do not carry inventory but provide selling functions for the...
(Buhalis 2001 in Buhalis & Laws 2001, 7). Most distribution channels though share
the functions of providing information to prospective customers and making travel
The information communication technology (ICT) has revolutionized distribution
channels in tourism. With the...
3.2.2. Ties between the intermediary and the wholesaler
Specialized service provider plays the mostimportant role in the channel structure described
in our paper. In this part we will describe the special tie between the specialized service
provider and the buyer (the...
12 Distribution Channels and Logistics
12.1 The nature of distribution channelsWhy are marketingintermediaries used?
Why use intermediaries? Means giving up some control over how and to whom
products are sold
– They are used because they have greater efficiency in making...
firms’ major link with its customers.
2. The choice of a channel influences the rest of the marketing mix decisions
3. Channels take time to build and are not easily changed or modified. They involve costly long term commitments.
4. The structure of the distribution channel impacts on which...
distribution is to determine how the
necessarymarketingfunctions can be carriedoutmost efficiently and effectively. Certain
variables, such as price, the complexity of the product, and the number of customers to
be served, can serve as guides to the appropriate channel structure. However, the...
study actual consumer purchases to find outwhat they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy—the answers are often locked deep within the consumer's head. The central question for marketers is: How do consumers respond to various marketing...
can not do logistical functions for books and automobiles.
o Health care and auto repair is traditional intermediaries
o Allows consumers to buy products with out a face to face meeting with a salesperson.
o Example: mail order selling, direct mail sales...
channel design, it
must implement and manage the chosen channel. Channel management calls for selecting and
motivating individual channel members and evaluating their performance overtime.
a. Selecting Channel Members
Producers vary in their ability to attract qualified marketingintermediaries...
, organization must have and build a distribution channel because most producers do not sell their product or service directly to the consumers. Distribution channel (also called marketingchannel or trade channel) is sets of intermediaries that participating in the process of making a product or service...
be visualized as a chain-link arrangement where each intermediary unit is effectively a link. Manufacturers are dependent on the effectiveness of their intermediaries if their channels of distribution are to meet their marketing goals. Intermediaries of a channel specialize in more than one function...