• Marketing
    organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Why Are Marketing Intermediaries Used? Why do producers give some of the selling job to intermediaries? After all, doing so means giving up some control over how...
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  • Theory of Learning
    chosen a channel system, it must select, train, motivate, and evaluate individual intermediaries for each channel. It must also modify channel design and arrangements over time. Selecting Channel Members Companies need to select their channel members carefully because to customers, the...
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  • Distribution Channels
    you think Pepsi has time to take and fill individual orders from households? Channel members like wholesalers and retailers are useful because they are best at specific aspects of sales in their markets, leaving the manufacturers to do what they do best—which is turn out the best possible...
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  • Hul Distribution
    you think Pepsi has time to take and fill individual orders from households? Channel members like wholesalers and retailers are useful because they are best at specific aspects of sales in their markets, leaving the manufacturers to do what they do best—which is turn out the best possible product...
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  • Study Quiz for Chapter 15 Kotler
    : True Page: 482 Level of difficulty: Medium 88. Channel arrangements once constructed need not be modified over time. Answer: False Page: 483 Level of difficulty: Hard 89. Companies need not plan and implement careful training programs for their intermediaries. Answer: True Page: 483 Level of...
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  • Distribution Strategy
    Intermediaries Most producers use intermediaries to bring their products to market. They try to develop a distribution channel (marketing channel) to do this. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or...
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  • Chapter 12 Zara
    give final cus- channels: What is the nature of marketing channels and why are they important? tomers “so much to touch.” How do channel firms interact and organize to do the work of the channel? What Chapter 12 Marketing Channels Delivering Customer Value 391 problems do companies face in...
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  • Designing and Managing Integrated Marketing Channels
    channel structure will inevitably ________ over time. 36. Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy. 37. A conventional marketing channel comprises a(n) ________, wholesaler(s), and retailer(s...
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  • Marketing 101 Book Notes
    Products to give atarget market what it wants. * Channel relationships must be managed * Specialists make channel more efficient * Prdouct market commitment- with all members focusing on the same target market at the end of channel and hsaring the various marketing fucntions in...
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  • Distibution
    over the channel. Manufacturer-owned intermediaries include sales branches, sales offices, and manufacturers’ showrooms. Sales branches carry inventory and provide sales and service to customers in a specific geographic area. Sales offices do not carry inventory but provide selling functions for the...
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  • business of travel agencies
    (Buhalis 2001 in Buhalis & Laws 2001, 7). Most distribution channels though share the functions of providing information to prospective customers and making travel arrangements. The information communication technology (ICT) has revolutionized distribution channels in tourism. With the...
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  • Ikea
    considered non directional. 3.2.2. Ties between the intermediary and the wholesaler Specialized service provider plays the most important role in the channel structure described in our paper. In this part we will describe the special tie between the specialized service provider and the buyer (the...
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  • Kotler Pricipals of Marketing
    12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making...
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  • International Marketing
    firms’ major link with its customers. 2. The choice of a channel influences the rest of the marketing mix decisions 3. Channels take time to build and are not easily changed or modified. They involve costly long term commitments. 4. The structure of the distribution channel impacts on which...
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  • stats worksheet
    distribution is to determine how the necessary marketing functions can be carried out most efficiently and effectively. Certain variables, such as price, the complexity of the product, and the number of customers to be served, can serve as guides to the appropriate channel structure. However, the...
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  • Marekting Concepts
    study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy—the answers are often locked deep within the consumer's head. The central question for marketers is: How do consumers respond to various marketing...
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  • Marketing
    can not do logistical functions for books and automobiles. o Health care and auto repair is traditional intermediaries Direct marketing channels o Allows consumers to buy products with out a face to face meeting with a salesperson. o Example: mail order selling, direct mail sales...
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  • The Four P's of Marketing
    channel design, it must implement and manage the chosen channel. Channel management calls for selecting and motivating individual channel members and evaluating their performance over time. a. Selecting Channel Members Producers vary in their ability to attract qualified marketing intermediaries...
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  • Design and Manage Marketing Channel
    , organization must have and build a distribution channel because most producers do not sell their product or service directly to the consumers. Distribution channel (also called marketing channel or trade channel) is sets of intermediaries that participating in the process of making a product or service...
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  • Channels of Distribution and Logistics
    be visualized as a chain-link arrangement where each intermediary unit is effectively a link. Manufacturers are dependent on the effectiveness of their intermediaries if their channels of distribution are to meet their marketing goals. Intermediaries of a channel specialize in more than one function...
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