“Investigating the relationship between Market Orientation and Business Performance of SMEs in Pakistan”. Definition of the research: Market orientation a term used by marketers as indicator of the degree to which firm implements its marketing concept (Komppula and Reijonen‚ 2010). A market oriented firm has a greater ability in achieving higher performance compared to non-market oriented firm (Agarwal et al.‚ 2003). The concept of market orientation has received a great deal of consideration
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Development Strategy for a Textile Firm Luu Trong Tuan1 1 University of Social Sciences and Humanities‚ Ho Chi Minh City‚ Vietnam Correspondence: Luu Trong Tuan‚ University of Social Sciences and Humanities‚ Ho Chi Minh City‚ Vietnam. E-mail: luutrongtuan@vnn.vn Received: September 26‚ 2011 doi:10.5539/jms.v2n2p136 Abstract The researched firm is a state-owned company of more than forty years of operation and is one of pioneer companies providing textile and garment to Vietnam market. Its vision
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Carnival Corporation Growth Strategy Academic Report on Strategic Management by Diana Romanova 100878 Strategy & Communication EHM3.SC-02 December 10‚ 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation‚ the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic
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new priorities on value. Convenience became the new differentiator within the industry and price/quality importance is winning grounds as well. It means a shift from ‘price war’ to ‘value war’. (5) | Customers in the F&B industry are not as much affected as in other sectors. They will still have a primary need for food. (2) | | | Supplier | Higher cost of debt capital due to limitations on traditional equity markets. (4) | A higher food price index and uncertainty on agricultural development
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confidence & uncertainty . • To overcome this‚ consumer tend to tools for evidence (like people‚ place ‚ equipment) Eg: a woman who experiences a facial in beauty parlour cannot for see the exact result. Inseparability: • Physical goods which are sold away from the place of manufacturing after some time gap(separated from creator &seller) • In service ‚ the service provider becomes an integral part of the service itself . Eg: doctor has to perform the operation. Variability:
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Market Growth “A customer is the most important visitor on our premises‚ he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so” (Mahatma Gandhi). (Business Quotes> Growing Businesses Quotes‚ 2010). McDonald’s sales and revenue has increased in the past five years due to strategic
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Is vertical growth better than horizontal growth? Red Dragon Farm Inc. is a perfect example of a company that has applied vertical integration. It started as humble farms which grew hog and poultry which supplied to distributors. In 2005‚ it opened its own retail division under the brand Fresh Options and sold what used to be simple commodities as branded meat products. For this‚ it is able to charge a premium for all the value adding activities it incorporates in delivering fresh and safe meats
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COURSE AND ASSIGNMENT HANDBOOK JULY 2010 INTAKE Course and Assignment Handbook – July 2010 TABLE OF CONTENTS 1. 2. 3. 4. 5. WELCOME MESSAGE FROM PRINCIPAL INTRODUCTION TO MANCOSA THE MANCOSA MISSION OUR VISION MBA PROGRAMME STRUCTURE 5.1 Overall Programme Objectives 5.2 Programme focus 5.3 Module description and rationale PROGRAMME ADMINISTRATION 6.1 Programme Management 6.2 Programme registration 6.3 Registry and despatch 6.4 Finance 6.4.1 Fee payment 6.4.2 Payment of fees and other dues
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Growth Complex Orientation According to the growth complex orientation‚ the purpose of the criminal justice system is to build an ever growing bureaucracy; administering justice and controlling crime are tools that are used to increase the agency’s size and power (Kraska‚ 2004). In an effort to meet the organizational ends in the most efficient way‚ scientific methods are established in order to create rules and regulations‚ which will get everyone to perform their duties in the same technically
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Growth Strategies‚ Innovation‚ Alliances‚ and Execution Oscar Gonzales Growth Strategies‚ Innovation‚ Alliances‚ and Execution u10a1‚ DB8004-01‚ Spring 2012 Introduction Founded in 1885 in New Brunswick‚ New Jersey by brothers James and Edward Mead Johnson‚ Johnson and Johnson began as an antiseptic surgical dressing’s manufacturer. Today‚ Johnson & Johnson has approximately 117‚900 employees throughout the globe‚ is comprised of three strategic business segments (SBU’s)‚ and has a presence in
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