SOCIAL MEDIA: BOON OR BANE? Roberto M. Macatuggal‚ Ph.D. Web 2.0 has enabled web-based services‚ such as social networking sites‚ wikis‚ communication tools‚ etc.‚ that emphasize collaboration and sharing among users. This platform (Davis‚ 2012)‚ described simply as the read/write web‚ allows users to be both consumers and producers of online content. It is an interactive two-way web; a place where everyday folks with Internet access can create and edit stuff. Davis compares Web 1.0 and Web
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attempting to find some form of leverage over their competition. WOOT.com (Woot) is a deal site which has the tagline “One day‚ One deal”; a tagline which for the most part describes them well. If one searches Google.com for ‘top deal sites‚’ the site lifehacker.com comes up as each of the first four hits (excluding the ads). The third hit is titled “Five Best Daily Deals Sites.” This is the category in which Woot belongs. After further inspection‚ the top five daily deals sites listed by lifehacker
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Tracking Social Media The Social Media Tracking Centre and the 2011 Nigerian Elections Shehu Musa Yar’Adua Foundation About the Authors Dr. Judith Burdin Asuni is the Executive Director of Academic Associates PeaceWorks‚ a Nigerian NGO working in the fields of conflict management‚ peace and development and peace education. Dr. Asuni has researched and written extensively on conflicts in Nigeria‚ particularly in the Niger Delta. AA PeaceWorks has established a social media team to engage Nigerian
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Social network for business marketing and promotion ---Angry Birds Social network analysis Rovio Mobile‚ a Finnish computer game developer created one of the most popular video game Angry Birds in 2009.The game was initially released through APP IOS platform and sell to consumers through App Store. In order to catch customer attentions‚ Rovio had promoted Angry Birds through several channels especially the social network; people can download and engage in it everywhere like on
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In light of reading the case and relying on external internet search‚ please answer the following two questions: 1. Why You think this Campaign won the “Year Best Marketing Communication Campaign in 2008”. Please be detailed in your discussion of the rational and reasons behind your point of view. (feel free to do your own online internet search) Introduction When Senator Barack Obama launched his campaign for the presidency in early 2007‚ the challenge for a long-shot candidate was to build
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Customer knowledge management via social media: the case of Starbucks Alton Y.K Chua and Snehasish Banerjee Abstract Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case study and netnography on Starbucks‚ an international coffee house chain. Data retrieved
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What’s Your Social Media Strategy? Case study VILNIUS‚ 2011 TABLE OF CONTENT Įvadas 3 Predictive practitioner approach 4 The “social media champion.” 6 The “social media transformer” 9 Creative Practitioner Approach 11 Concept of Social Media 13 The Source 15 Social media is a phrase being tossed around a lot these days‚ but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site‚ and Mag.nolia is a social media site‚
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Yanes and I am writing to apply for the recently advertised front desk concierge position. I go to Southern CT State University with a major in Social Work. I have read from the Bio online that you have also received your Bachelors for Social Work at the same University. I commute from home and saw this as a great opportunity to gain some knowledge on the Social Work field. Some of the skills I feel that I can contribute are that I am bilingual‚ personable‚ good communicator‚ and have great customer
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Researched-Based Essay Topic # 6: Can media bring about social change? If so‚ why? If not‚ why not? Alexa Grimes Ryerson University Radio and Television February 1st‚ 2010 Over the last two decades‚ several major changes have occurred in the media industries that have altered the way in which the media institution operates. Social theorists have always had two distinct visions when it comes to the introduction of new media; one‚ a utopia where mass media is used to spread ideas and understanding
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of ethics in the media today. It tries to explore how the media is being politically and financially driven and how the media forgets its responsibility towards society in its race to get high TRPs. The paper brings out the ethical questions raised in different fields of the media. It also highlights how the media moves away from its primary role‚ how important are ethics in media‚ how do media maintain their ethics and what happens when media stops focusing on ethics and its social responsibility
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