AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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1.0 Introduction Our MKT303/310 lecturer‚ Mr. Lawrence Sheah had assigned us a group assignment which takes up to 30% of the coursework. This group assignment has been done by Teah Su Hoey‚ Angel Chia‚ Lo Sau Fui and Shim Yun Khi. In this assignment‚ students are needed to select any one local or multinational service company to do a research report regarding on how the company plan‚ decide and execute their service marketing activities in order to compete and to survive in the competitive business
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THE PACIFIC AND EAST ASIA: JAPAN ON THE OFFENSIVE: 1941-42 When the nations of Western Europe became embroiled in World War II‚ Japan began to expand into the Southeast Asian colonies of the European powers. After the United States retaliated with economic sanctions‚ Japan planned a concerted attack on the American naval base at Pearl Harbour‚ Hawaii‚ and other Pacific and Asian targets. For a time Japan was master of the central
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When Worlds Collide From the start of mankind to present day‚ the human race has been an ever evolving species. Starting by developing thousands of languages to constructing the tallest man made structures to exist‚ humans have obtained countless achievements for not existing for very long compared to other species. Christopher Columbus‚ unknowingly‚ discovered a whole new world. If it hadn’t been for Columbus‚ the earth may not be quite the way it is today‚ as he opened the gate for exploration
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Asia has experienced decades of peace and stability with many experts providing competing views as to whether this stability will continue or would it be just the ‘calm before the storm’ as depicted by some experts foreseeing inevitable use of force by Asian states to achieve its respective political means. I intend to provide a brief summary on the argument made by Alagappa in the chapter ‘Introduction: Predictability and Stability Despite Challenges’ of his book ‘Asian Security Order: Instrumental
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VOICE OF ASIA” Biography Early life Siti Nurhaliza was born in Kampung Awah (Temerloh)‚ Pahang on 11th January 1979. Siti is the fifth child in the family of eight siblings. She comes from a musically inclined family. Her grandfather was a famous violinist‚ and her mother was a famous local traditional singer. Early childhood From the age of 5‚ she followed her uncle to invitational shows like wedding ceremonies and dinner parties to give her exposure performing live‚ where she was well received
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Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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Chapter 2: When Worlds Collide (1492- 1590) 1. Discuss the roles played by the rising merchant class‚ the new monarchies‚ Renaissance humanism‚ and the Reformation in the development of European Colonialism. The merchant class rose beside the economic growth. It expanded commerce and trade in basic goods. Commercial expansion stimulated the growth of markets and towns. Alliance between commerce and political power was important in the development of European Colonialism. New monarchies promised
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South Asia‚ which consists of the nations of Bangladesh‚ Bhutan‚ India‚ Maldives‚ Nepal‚ Pakistan‚ and Sri Lanka‚ is ethnically diverse‚ with more than 2‚000 ethnic entities with populations ranging from hundreds of millions to small tribal groups. South Asia has been invaded and settled by many ethnic groups over the centuries - including various Dravidian‚ Indo-Aryan and Iranian groups - and amalgamation of Dravidian‚ Indo-Aryan and native societies has produced composite cultures with many common
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Southwest Asia is the term geographers’ use when referring to the Middle East. "Middle East" is a political term coined by the British in the 1930’s to distinguish the region from both the Far East‚ which included China‚ Japan and Indochina‚ and the Near East‚ which included portions of Western Europe. All of these areas are truly only "east" of Europe. In order to emphasize a more global perspective‚ geographers prefer to use the politically neutral term "Southwest Asia" because it does not connote
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